---
title: "Browns Ski Shop: search popularity and Share of Search in New Zealand"
description: "Browns Ski Shop sells ski and snowboard gear in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/browns-ski-shop"
publisher: "Brandwave"
---

# Browns Ski Shop: search popularity and Share of Search in New Zealand

Browns Ski Shop sells ski and snowboard gear in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Browns Ski Shop
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ski and snowboard shops**: 19.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ski and snowboard shops | 3 | 19.2% | 4K |

- [Ski and snowboard shops](/demand/nz/categories/nz-ski-and-snowboard-shops)

## How has branded search demand for Browns Ski Shop changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Browns Ski Shop in New Zealand rose from 440 to 4K.
- Across the 11 months ending August 2026, Browns Ski Shop’s estimated Share of Search among ski and snowboard shops in New Zealand increased from 9.6% to 19.2%.
- Across the 11 months ending August 2026, Browns Ski Shop’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 20.3% in June 2026 and was lowest at 6.3% in November 2025.
- Across the 11 months ending August 2026, Browns Ski Shop rose from 4th to 3rd among ski and snowboard shops in New Zealand.

## How did search popularity change for New Zealand ski and snowboard shops in August 2026?

- In August 2026, Snow Biz gained estimated Share of Search among ski and snowboard shops in New Zealand, from 23.9% to 25.7%.
- In August 2026, Browns Ski Shop gained estimated Share of Search among ski and snowboard shops in New Zealand, from 18% to 19.2%.
- In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%.
- In August 2026, Snowcentre gained estimated Share of Search among ski and snowboard shops in New Zealand, from 9.2% to 9.7%.
- In August 2026, Snow Mania lost estimated Share of Search among ski and snowboard shops in New Zealand, from 36.2% to 31.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ski and snowboard shops | 440 | 9.6% | 4 |
| Nov 2025 | Ski and snowboard shops | 230 | 6.3% | 4 |
| Dec 2025 | Ski and snowboard shops | 350 | 6.8% | 3 |
| Jan 2026 | Ski and snowboard shops | 350 | 6.7% | 3 |
| Feb 2026 | Ski and snowboard shops | 360 | 7% | 3 |
| Mar 2026 | Ski and snowboard shops | 310 | 7.2% | 4 |
| Apr 2026 | Ski and snowboard shops | 680 | 14.2% | 4 |
| May 2026 | Ski and snowboard shops | 970 | 16.8% | 3 |
| Jun 2026 | Ski and snowboard shops | 1.8K | 20.3% | 2 |
| Jul 2026 | Ski and snowboard shops | 4.1K | 18% | 3 |
| Aug 2026 | Ski and snowboard shops | 4K | 19.2% | 3 |
| Sep 2026 | Ski and snowboard shops | — | — | — |

## How is Browns Ski Shop measured?

Brandwave collects information about searches that people make online using Browns Ski Shop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “browns ski”
- “browns ski shop”
- “browns ski shop near me”
- “browns ski shop new zealand”
- “browns ski shop nz”
- “browns ski shop ski shop”

## Which ski and snowboard shops compete with Browns Ski Shop?

- [Snow Mania](/demand/nz/brands/snow-mania): Head-to-head: /demand/nz/compare/browns-ski-shop-vs-snow-mania
- [Snow Biz](/demand/nz/brands/snow-biz): Head-to-head: /demand/nz/compare/browns-ski-shop-vs-snow-biz
- [Small Planet](/demand/nz/brands/small-planet): Head-to-head: /demand/nz/compare/browns-ski-shop-vs-small-planet
- [Snowcentre](/demand/nz/brands/snowcentre): Head-to-head: /demand/nz/compare/browns-ski-shop-vs-snowcentre

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Browns Ski Shop: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/browns-ski-shop

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/browns-ski-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.