--- title: "How popular is Brown & Bates? Searches and AI answers in New Zealand" description: "Brown & Bates is a law firm in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/brown-and-bates" publisher: "Brandwave" --- # How popular is Brown & Bates? Searches and AI answers in New Zealand Brown & Bates is a law firm in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Brown & Bates - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Napier law firms**: 1.6% ## Where does Brown & Bates compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Napier law firms | 6 | 1.6% | 20 | - [Napier law firms](/demand/nz/locations/napier/law-firms) ## Top Napier law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Brown & Bates was mentioned in two out of three: in two of the three ChatGPT answers. Brown & Bates is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Langley Twigg Law | 1st | 3 of 3 | 3 of 3 | | Carlile Dowling | 2nd | 3 of 3 | 3 of 3 | | Sainsbury Logan & Williams | 3rd | 3 of 3 | 3 of 3 | | Willis Legal | 4th | 2 of 3 | 2 of 3 | | Brown & Bates | 5th | 2 of 3 | 2 of 3 | | Legal Matters | 6th | 1 of 3 | 1 of 3 | | Goodwill Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier law firms - Asked ChatGPT "Which law firm should I hire in Napier, New Zealand?": 1. Langley Twigg Law, 2. Sainsbury Logan & Williams, 3. Carlile Dowling, 4. Willis Legal, 5. Brown & Bates - Asked ChatGPT "What are the best law firms in Napier, New Zealand?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams, 4. Willis Legal, 5. Legal Matters, 6. Brown & Bates - Asked ChatGPT "What's the best law firm in Napier, New Zealand for legal advice?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams Not named in any answer: Goodwill Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Brown & Bates changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Brown & Bates in New Zealand fell from 50 to 40. - Across the 12 months ending October 2026, Brown & Bates’ share of searches among Napier law firms in New Zealand increased from 0.77% to 1.6%. - Across the 12 months ending October 2026, Brown & Bates’ share of searches among Napier law firms in New Zealand peaked at 2.4% in June 2026 and was lowest at 0.61% in March 2026. ## How did search popularity change for New Zealand Napier law firms in October 2026? - In October 2026, Carlile Dowling gained share of searches among Napier law firms in New Zealand, from 12.9% to 18%. - In October 2026, Sainsbury Logan & Williams gained share of searches among Napier law firms in New Zealand, from 17.4% to 18.9%. - In October 2026, Legal Matters gained share of searches among Napier law firms in New Zealand, from 2.3% to 3.3%. - In October 2026, Willis Legal lost share of searches among Napier law firms in New Zealand, from 35.6% to 31.1%. - In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%. - Estimated monthly branded searches for Brown & Bates in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Napier law firms | 10 | 0.77% | 6 | | Dec 2025 | Napier law firms | 10 | 0.94% | 6 | | Jan 2026 | Napier law firms | 10 | 0.71% | 6 | | Feb 2026 | Napier law firms | 10 | 0.7% | 6 | | Mar 2026 | Napier law firms | 10 | 0.61% | 6 | | Apr 2026 | Napier law firms | 10 | 0.79% | 6 | | May 2026 | Napier law firms | 10 | 0.74% | 6 | | Jun 2026 | Napier law firms | 30 | 2.4% | 5 | | Jul 2026 | Napier law firms | 20 | 1.7% | 6 | | Aug 2026 | Napier law firms | 20 | 1.6% | 5 | | Sep 2026 | Napier law firms | 20 | 1.5% | 6 | | Oct 2026 | Napier law firms | 20 | 1.6% | 6 | ## How are Brown & Bates’ branded searches counted? Brandwave collects information about searches that people make online using Brown & Bates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brown & bates” - “brown and bates” ## Which Napier law firms compete with Brown & Bates? - [Willis Legal](/demand/nz/brands/willis-legal) - [Langley Twigg Law](/demand/nz/brands/langley-twigg): Head-to-head: /demand/nz/compare/brown-and-bates-vs-langley-twigg - [Sainsbury Logan & Williams](/demand/nz/brands/sainsbury-logan-williams): Head-to-head: /demand/nz/compare/brown-and-bates-vs-sainsbury-logan-williams - [Carlile Dowling](/demand/nz/brands/carlile-dowling): Head-to-head: /demand/nz/compare/brown-and-bates-vs-carlile-dowling - [Legal Matters](/demand/nz/brands/legal-matters): Head-to-head: /demand/nz/compare/brown-and-bates-vs-legal-matters - [Goodwill Law](/demand/nz/brands/goodwill-law): Head-to-head: /demand/nz/compare/brown-and-bates-vs-goodwill-law ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Brown & Bates? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/brown-and-bates This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brown-and-bates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.