---
title: "Brother: search popularity and Share of Search in New Zealand"
description: "Brother offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/brother"
publisher: "Brandwave"
---

# Brother: search popularity and Share of Search in New Zealand

Brother offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Brother
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among printer brands**: 7.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Printer brands | 4 | 7.9% | 4.6K |

- [Printer brands](/demand/nz/categories/nz-printer-brands)

## How has branded search demand for Brother changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Brother in New Zealand rose from 4.2K to 4.6K.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer brands in New Zealand peaked at 8.9% in February 2026 and was lowest at 6.4% in November 2025.

## How did search popularity change for New Zealand printer brands in August 2026?

- In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%.
- In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%.
- In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand.
- In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand.
- Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Printer brands | 4.2K | 7.5% | 4 |
| Nov 2025 | Printer brands | 4K | 6.4% | 4 |
| Dec 2025 | Printer brands | 3.6K | 6.5% | 4 |
| Jan 2026 | Printer brands | 5.2K | 8.7% | 4 |
| Feb 2026 | Printer brands | 4.6K | 8.9% | 4 |
| Mar 2026 | Printer brands | 4.6K | 7.6% | 4 |
| Apr 2026 | Printer brands | 4.5K | 8.6% | 4 |
| May 2026 | Printer brands | 4.4K | 8.1% | 4 |
| Jun 2026 | Printer brands | 4.3K | 7.7% | 4 |
| Jul 2026 | Printer brands | 4.4K | 7.6% | 4 |
| Aug 2026 | Printer brands | 4.6K | 7.9% | 4 |
| Sep 2026 | Printer brands | — | — | — |

## How is Brother measured?

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “brother a3 printer”
- “brother colour laser printer”
- “brother ink”
- “brother inkjet printer”
- “brother inktank printer”
- “brother label printer”
- “brother label printer tape”
- “brother laser printer”
- “brother mfc printer”
- “brother mono laser printer”
- “brother p touch label printer”
- “brother printer”
- “brother printer hl 1210w”
- “brother printer inks”
- “brother printer mfc j5330dw”
- “brother printer offline”
- “brother ql 800 label printer”
- “brother thermal printer”
- “brother toner”
- “brother vc 500w colour label printer”
- “brother wireless printer”

## Which printer brands compete with Brother?

- [Canon](/demand/nz/brands/canon): Head-to-head: /demand/nz/compare/brother-vs-canon
- [HP](/demand/nz/brands/hp): Head-to-head: /demand/nz/compare/brother-vs-hp
- [Epson](/demand/nz/brands/epson): Head-to-head: /demand/nz/compare/brother-vs-epson
- [Kyocera](/demand/nz/brands/kyocera): Head-to-head: /demand/nz/compare/brother-vs-kyocera
- [Fuji Xerox](/demand/nz/brands/fuji-xerox): Head-to-head: /demand/nz/compare/brother-vs-fuji-xerox

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Brother: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/brother

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brother. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.