---
title: "Brother P-touch: search popularity and Share of Search in New Zealand"
description: "Brother P-touch makes label printers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/brother-p-touch"
publisher: "Brandwave"
---

# Brother P-touch: search popularity and Share of Search in New Zealand

Brother P-touch makes label printers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Brother P-touch
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among label printer brands**: 56.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Label printer brands | 1 | 56.5% | 2.7K |

- [Label printer brands](/demand/nz/categories/nz-label-printer-brands)

## How has branded search demand for Brother P-touch changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Brother P-touch in New Zealand rose from 2.5K to 2.7K.
- Across the 11 months ending August 2026, Brother P-touch’s estimated Share of Search among label printer brands in New Zealand increased from 54.3% to 56.5%.
- Across the 11 months ending August 2026, Brother P-touch’s estimated Share of Search among label printer brands in New Zealand peaked at 63.7% in May 2026 and was lowest at 51.6% in November 2025.

## How did search popularity change for New Zealand label printer brands in August 2026?

- In August 2026, Brother P-touch gained estimated Share of Search among label printer brands in New Zealand, from 54.6% to 56.5%.
- In August 2026, DYMO gained estimated Share of Search among label printer brands in New Zealand, from 35.7% to 36.6%.
- In August 2026, Rollo lost estimated Share of Search among label printer brands in New Zealand, from 3.6% to 1.3%.
- Estimated monthly branded searches for Zebra in New Zealand fell 25% over 11 measured months, from 360 to 270 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Label printer brands | 2.5K | 54.3% | 1 |
| Nov 2025 | Label printer brands | 2.1K | 51.6% | 1 |
| Dec 2025 | Label printer brands | 2.4K | 57.7% | 1 |
| Jan 2026 | Label printer brands | 3.7K | 59.9% | 1 |
| Feb 2026 | Label printer brands | 3.2K | 60.8% | 1 |
| Mar 2026 | Label printer brands | 3.1K | 58.2% | 1 |
| Apr 2026 | Label printer brands | 3.1K | 59.8% | 1 |
| May 2026 | Label printer brands | 3.8K | 63.7% | 1 |
| Jun 2026 | Label printer brands | 3.5K | 59% | 1 |
| Jul 2026 | Label printer brands | 3.1K | 54.6% | 1 |
| Aug 2026 | Label printer brands | 2.7K | 56.5% | 1 |
| Sep 2026 | Label printer brands | — | — | — |

## How is Brother P-touch measured?

Brandwave collects information about searches that people make online using Brother P-touch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “brother co nz”
- “brother p touch”
- “brother p touch d210 label maker”
- “brother p touch h110”
- “brother p touch label maker pth110”
- “brother p touch labels”
- “brother p touch near me”
- “brother p touch nz”
- “brother p touch pt h110 label maker”
- “brother p touch tape”
- “brother ptouch labelmaker”
- “brotherptouch”
- “label p touch”
- “p touch”
- “p touch h110”
- “ptouch”

## Which label printer brands compete with Brother P-touch?

- [DYMO](/demand/nz/brands/dymo): Head-to-head: /demand/nz/compare/brother-p-touch-vs-dymo
- [Zebra](/demand/nz/brands/zebra): Head-to-head: /demand/nz/compare/brother-p-touch-vs-zebra
- [Rollo](/demand/nz/brands/rollo): Head-to-head: /demand/nz/compare/brother-p-touch-vs-rollo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Brother P-touch: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/brother-p-touch

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brother-p-touch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.