--- title: "Brooks England: search popularity in New Zealand" description: "A British maker of leather bike saddles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/brooks-england" publisher: "Brandwave" --- # Brooks England: search popularity in New Zealand A British maker of leather bike saddles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Brooks England - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bike saddle brands**: 8.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bike saddle brands | 3 | 8.3% | 170 | - [Bike saddle brands](/demand/nz/categories/nz-bike-saddle-brands) ## Top bike saddle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooks England was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brooks England is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Specialized | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ergon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Selle Italia | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fizik | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Brooks England | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | WTB | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about bike saddle brands - Asked ChatGPT "Which bike saddle brand should I buy in New Zealand?": 1. Specialized, 2. Ergon, 3. Selle Italia, 4. Brooks England, 5. WTB - Asked ChatGPT "What are the best bike saddle brands in New Zealand?": 1. Specialized, 2. Ergon, 3. Selle Italia, 4. Fizik, 5. Brooks England, 6. WTB - Asked ChatGPT "What's the best bike saddle brand in New Zealand for long rides?": 1. Specialized, 2. Selle Italia, 3. Brooks England - Searched Google, AI Overview "comfortable bike saddle": 1. Specialized, 2. Ergon - Searched Google, AI Overview "bike seat nz": 1. Specialized, 2. Fizik, 3. Ergon, 4. WTB Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Brooks England changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Brooks England in New Zealand fell from 210 to 170. - Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand decreased from 12.9% to 8.3%. - Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand peaked at 24.8% in January 2026 and was lowest at 7.3% in August 2026. ## How did search popularity change for New Zealand bike saddle brands in September 2026? - In September 2026, Ergon gained share of searches among bike saddle brands in New Zealand, from 10.7% to 12.2%. - In September 2026, Brooks England gained share of searches among bike saddle brands in New Zealand, from 7.3% to 8.3%. - In September 2026, Specialized gained share of searches among bike saddle brands in New Zealand, from 1.7% to 2.4%. - In September 2026, WTB lost share of searches among bike saddle brands in New Zealand, from 70.1% to 66.8%. - Estimated monthly branded searches for Fizik in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026. - Estimated monthly branded searches for Selle Italia in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bike saddle brands | 210 | 12.9% | 3 | | Nov 2025 | Bike saddle brands | 170 | 10.6% | 3 | | Dec 2025 | Bike saddle brands | 210 | 18.9% | 3 | | Jan 2026 | Bike saddle brands | 260 | 24.8% | 2 | | Feb 2026 | Bike saddle brands | 170 | 10.8% | 3 | | Mar 2026 | Bike saddle brands | 210 | 11.7% | 3 | | Apr 2026 | Bike saddle brands | 260 | 18.2% | 2 | | May 2026 | Bike saddle brands | 170 | 8.2% | 3 | | Jun 2026 | Bike saddle brands | 170 | 7.4% | 3 | | Jul 2026 | Bike saddle brands | 170 | 11.9% | 3 | | Aug 2026 | Bike saddle brands | 170 | 7.3% | 3 | | Sep 2026 | Bike saddle brands | 170 | 8.3% | 3 | ## How are Brooks England’s branded searches counted? Brandwave collects information about searches that people make online using Brooks England’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brooks england” - “brooks saddle” ## Which bike saddle brands compete with Brooks England? - [WTB](/demand/nz/brands/wtb): Head-to-head: /demand/nz/compare/brooks-england-vs-wtb - [Ergon](/demand/nz/brands/ergon): Head-to-head: /demand/nz/compare/brooks-england-vs-ergon - [Fizik](/demand/nz/brands/fizik): Head-to-head: /demand/nz/compare/brooks-england-vs-fizik - [Selle Italia](/demand/nz/brands/selle-italia): Head-to-head: /demand/nz/compare/brooks-england-vs-selle-italia - [Specialized](/demand/nz/brands/specialized): Head-to-head: /demand/nz/compare/brooks-england-vs-specialized ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Brooks England: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/brooks-england This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brooks-england. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.