---
title: "Brita: search popularity and Share of Search in New Zealand"
description: "Brita offers water filter products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/brita"
publisher: "Brandwave"
---

# Brita: search popularity and Share of Search in New Zealand

Brita offers water filter products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Brita
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among water filter brands**: 64.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Water filter brands | 1 | 64.9% | 7.5K |

- [Water filter brands](/demand/nz/categories/nz-water-filter-brands)

## How has branded search demand for Brita changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Brita in New Zealand rose from 6.5K to 7.5K.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter brands in New Zealand increased from 60.8% to 64.9%.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter brands in New Zealand peaked at 68% in July 2026 and was lowest at 60.8% in October 2025.

## How did search popularity change for New Zealand water filter brands in August 2026?

- In August 2026, Puretec gained estimated Share of Search among water filter brands in New Zealand, from 24.9% to 27.2%.
- In August 2026, Billi gained estimated Share of Search among water filter brands in New Zealand, from 1.6% to 2.2%.
- In August 2026, Brita lost estimated Share of Search among water filter brands in New Zealand, from 68% to 64.9%.
- Estimated monthly branded searches for Zip Water in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
- Estimated monthly branded searches for Waters Co in New Zealand fell 16.4% over 11 measured months, from 610 to 510 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Water filter brands | 6.5K | 60.8% | 1 |
| Nov 2025 | Water filter brands | 7.2K | 62.2% | 1 |
| Dec 2025 | Water filter brands | 6.6K | 62.4% | 1 |
| Jan 2026 | Water filter brands | 7.1K | 62.4% | 1 |
| Feb 2026 | Water filter brands | 7.2K | 65.4% | 1 |
| Mar 2026 | Water filter brands | 7.3K | 62.7% | 1 |
| Apr 2026 | Water filter brands | 7.4K | 65.7% | 1 |
| May 2026 | Water filter brands | 7.2K | 64.4% | 1 |
| Jun 2026 | Water filter brands | 8K | 66.6% | 1 |
| Jul 2026 | Water filter brands | 8.4K | 68% | 1 |
| Aug 2026 | Water filter brands | 7.5K | 64.9% | 1 |
| Sep 2026 | Water filter brands | — | — | — |

## How is Brita measured?

Brandwave collects information about searches that people make online using Brita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “brita”
- “brita co nz”
- “brita filter”
- “brita filter jug”
- “brita jug”
- “brita near me”
- “brita nz”
- “brita online”
- “brita refill filters”
- “brita tap filter”
- “brita water filter”
- “brita water filter jug”
- “brita water filter pitcher”
- “brita water jug”
- “brita x”
- “new brita”

## Which water filter brands compete with Brita?

- [Puretec](/demand/nz/brands/puretec): Head-to-head: /demand/nz/compare/brita-vs-puretec
- [Waters Co](/demand/nz/brands/waters-co): Head-to-head: /demand/nz/compare/brita-vs-waters-co
- [Billi](/demand/nz/brands/billi): Head-to-head: /demand/nz/compare/billi-vs-brita
- [Zip Water](/demand/nz/brands/zip-water): Head-to-head: /demand/nz/compare/brita-vs-zip-water

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Brita: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/brita

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.