--- title: "Briscoes Homeware branded search demand and Share of Search" description: "Briscoes Homeware is a New Zealand homeware retailer." canonical: "https://gobrandwave.com/demand/nz/brands/briscoes-homeware" publisher: "Brandwave" --- # Briscoes Homeware branded search demand and Share of Search Briscoes Homeware is a New Zealand homeware retailer. ## Key facts - **Brand**: Briscoes Homeware - **Owned by**: Briscoes (New Zealand) Limited - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among homeware retailers**: 14.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Homeware Retailers | 3 | 14.9% | 302K | ## How has branded search demand for Briscoes Homeware changed in New Zealand? - Across the 12 months ending August 2026, estimated monthly branded searches for Briscoes Homeware in New Zealand held steady, from 302K to 302K. - Across the 12 months ending August 2026, Briscoes Homeware’s estimated Share of Search among homeware retailers in New Zealand decreased from 15.9% to 14.9%. - Across the 12 months ending August 2026, Briscoes Homeware’s estimated Share of Search among homeware retailers in New Zealand peaked at 18.3% in July 2026 and was lowest at 11.9% in March 2026. - Across the 12 months ending August 2026, Briscoes Homeware rose from 4th to 3rd among homeware retailers in New Zealand. ## What changed among homeware retailers in New Zealand? - In August 2026, Spotlight overtook IKEA to rank 5th among homeware retailers in New Zealand, at 8.1%. - In August 2026, Farmers gained estimated Share of Search among homeware retailers in New Zealand, from 18.3% to 22.2%. - In August 2026, Briscoes Homeware lost estimated Share of Search among homeware retailers in New Zealand, from 18.3% to 14.9%. - In August 2026, IKEA lost estimated Share of Search among homeware retailers in New Zealand, from 8.3% to 6.7%. - The Warehouse’s estimated Share of Search among homeware retailers in New Zealand has lost ground for 3 months in a row, from 17.5% to 14.8% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Sep 2025 | Homeware Retailers | 302K | 15.9% | 4 | | Oct 2025 | Homeware Retailers | 302K | 14% | 4 | | Nov 2025 | Homeware Retailers | 451K | 16.6% | 3 | | Dec 2025 | Homeware Retailers | 551K | 16.3% | 4 | | Jan 2026 | Homeware Retailers | 369K | 15.8% | 3 | | Feb 2026 | Homeware Retailers | 247K | 13% | 4 | | Mar 2026 | Homeware Retailers | 247K | 11.9% | 4 | | Apr 2026 | Homeware Retailers | 369K | 16.5% | 3 | | May 2026 | Homeware Retailers | 302K | 14.4% | 4 | | Jun 2026 | Homeware Retailers | 302K | 15.5% | 3 | | Jul 2026 | Homeware Retailers | 369K | 18.3% | 3 | | Aug 2026 | Homeware Retailers | 302K | 14.9% | 3 | ## How is Briscoes Homeware measured? Brandwave collects information about searches that people make online using Briscoes Homeware’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Briscoes” - “briscoes bedding” - “briscoes home decor” - “briscoes homeware” ## Who competes with Briscoes Homeware? - [Kmart NZ](/demand/nz/brands/kmart-nz): Head-to-head: /demand/nz/compare/briscoes-homeware-vs-kmart-nz - [Farmers](/demand/nz/brands/farmers): Head-to-head: /demand/nz/compare/briscoes-homeware-vs-farmers - [The Warehouse](/demand/nz/brands/the-warehouse): Head-to-head: /demand/nz/compare/briscoes-homeware-vs-the-warehouse - [Spotlight](/demand/nz/brands/spotlight): Head-to-head: /demand/nz/compare/briscoes-homeware-vs-spotlight - [IKEA](/demand/nz/brands/ikea) ## Who owns Briscoes Homeware? Briscoes Homeware is owned by Briscoes (New Zealand) Limited. Brandwave does not track any other brands owned by Briscoes (New Zealand) Limited. ## How is branded search demand measured? ### Who owns Briscoes Homeware? Briscoes Homeware is owned by Briscoes (New Zealand) Limited. Brandwave does not track any other brands owned by Briscoes (New Zealand) Limited. ### Where do these numbers come from? Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026. ### What exactly is being compared? We estimate branded-search demand in New Zealand for Briscoes Homeware and its competitors using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time. ### Is Share of Search the same as market share? No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue. ### How reliable are modeled search volumes? These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number. ### Does a rise in branded searches mean a campaign worked? Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier. ### Can I use the Brand Demand Index data? Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits. ### Does appearing here mean a company uses Brandwave? Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly. ## Cite this page Brandwave. "Briscoes Homeware branded search demand and Share of Search". https://gobrandwave.com/demand/nz/brands/briscoes-homeware This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/briscoes-homeware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.