--- title: "How popular is Bright Data? Searches and AI answers in New Zealand" description: "Bright Data provides tools and services to collect structured business data from websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bright-data" publisher: "Brandwave" --- # How popular is Bright Data? Searches and AI answers in New Zealand Bright Data provides tools and services to collect structured business data from websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bright Data - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among web data extraction platforms**: 19.5% ## Where does Bright Data compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Web data extraction platforms | 2 | 19.5% | 220 | - [Web data extraction platforms](/demand/nz/categories/nz-web-data-extraction-platforms) ## Top web data extraction platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bright Data was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bright Data is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Octoparse | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Browse AI | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Zyte | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bright Data | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Oxylabs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ScrapingBee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about web data extraction platforms - Asked ChatGPT "Which web data extraction platform should I use in New Zealand?": 1. Apify, 2. Browse AI, 3. Octoparse, 4. Bright Data - Asked ChatGPT "What are the best web data extraction platforms in New Zealand?": 1. Apify, 2. Zyte, 3. Bright Data, 4. Octoparse, 5. Browse AI - Asked ChatGPT "What's the best web data extraction platform in New Zealand for structured website data?": 1. Zyte, 2. Apify, 3. Browse AI, 4. Bright Data - Searched Google, AI Overview "web data extraction platform": 1. Apify, 2. Bright Data, 3. Octoparse - Searched Google, AI Overview "best web scraping tool": 1. Octoparse, 2. Browse AI, 3. Apify Not named in any answer: Oxylabs and ScrapingBee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Bright Data changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Bright Data in New Zealand rose from 180 to 220. - Across the 12 months ending October 2026, Bright Data’s share of searches among web data extraction platforms in New Zealand peaked at 29.5% in January 2026 and was lowest at 15.7% in May 2026. ## How did search popularity change for New Zealand web data extraction platforms in October 2026? - In October 2026, Octoparse overtook Zyte to rank 3rd among web data extraction platforms in New Zealand, with 6.2% of the searches. - In October 2026, Apify gained share of searches among web data extraction platforms in New Zealand, from 56.7% to 63.7%. - In October 2026, Zyte lost share of searches among web data extraction platforms in New Zealand, from 6.7% to 3.5%. - In October 2026, Browse AI lost share of searches among web data extraction platforms in New Zealand, from 3.8% to 0.88%. - In October 2026, Bright Data lost share of searches among web data extraction platforms in New Zealand, from 21.2% to 19.5%. - In October 2026, Oxylabs rose from 5th to 4th among web data extraction platforms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Web data extraction platforms | 180 | 19.8% | 2 | | Dec 2025 | Web data extraction platforms | 140 | 22.6% | 2 | | Jan 2026 | Web data extraction platforms | 280 | 29.5% | 2 | | Feb 2026 | Web data extraction platforms | 280 | 27.5% | 2 | | Mar 2026 | Web data extraction platforms | 280 | 17.7% | 2 | | Apr 2026 | Web data extraction platforms | 220 | 15.9% | 2 | | May 2026 | Web data extraction platforms | 220 | 15.7% | 2 | | Jun 2026 | Web data extraction platforms | 280 | 21.2% | 2 | | Jul 2026 | Web data extraction platforms | 280 | 22.4% | 2 | | Aug 2026 | Web data extraction platforms | 280 | 23.5% | 2 | | Sep 2026 | Web data extraction platforms | 220 | 21.2% | 2 | | Oct 2026 | Web data extraction platforms | 220 | 19.5% | 2 | ## How are Bright Data’s branded searches counted? Brandwave collects information about searches that people make online using Bright Data’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bright data” - “brightdata” ## Which web data extraction platforms compete with Bright Data? - [Apify](/demand/nz/brands/apify): Head-to-head: /demand/nz/compare/apify-vs-bright-data - [Octoparse](/demand/nz/brands/octoparse): Head-to-head: /demand/nz/compare/bright-data-vs-octoparse - [Oxylabs](/demand/nz/brands/oxylabs): Head-to-head: /demand/nz/compare/bright-data-vs-oxylabs - [Zyte](/demand/nz/brands/zyte): Head-to-head: /demand/nz/compare/bright-data-vs-zyte - [ScrapingBee](/demand/nz/brands/scrapingbee): Head-to-head: /demand/nz/compare/bright-data-vs-scrapingbee - [Browse AI](/demand/nz/brands/browse-ai) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Bright Data? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/bright-data This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bright-data. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.