--- title: "Brex: search popularity in New Zealand" description: "Brex is an expense management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/brex" publisher: "Brandwave" --- # Brex: search popularity in New Zealand Brex is an expense management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Brex - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among expense management software**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Expense management software | 6 | 1.8% | 90 | | Corporate card platforms | 3 | 3.3% | 90 | - [Expense management software](/demand/nz/categories/nz-expense-management-software) - [Corporate card platforms](/demand/nz/categories/nz-corporate-card-platforms) ## Top expense management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brex is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xero Expenses | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dext | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Airwallex | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Expensify | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Ramp | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Brex | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Pleo | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | SAP Concur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emburse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Weel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about expense management software - Asked ChatGPT "Which expense management tool should I use in New Zealand?": 1. Xero Expenses, 2. Dext, 3. Airwallex - Asked ChatGPT "What are the best expense management tools in New Zealand?": 1. Xero Expenses, 2. Dext, 3. Airwallex, 4. Expensify, 5. Pleo - Asked ChatGPT "What's the best expense management tool in New Zealand for a small business?": 1. Xero Expenses, 2. Dext, 3. Airwallex, 4. Expensify, 5. Pleo - Searched Google, AI Overview "best expense app": named none of the brands we track - Searched Google, AI Overview "spend management tools": 1. Ramp, 2. Brex, 3. Airwallex, 4. Expensify Not named in any answer: SAP Concur, Emburse and Weel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Brex changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Brex in New Zealand fell from 110 to 90. - Across the 12 months ending September 2026, Brex’s share of searches among expense management software in New Zealand peaked at 4% in January 2026 and was lowest at 1.7% in December 2025. - Across the 12 months ending September 2026, Brex fell from 5th to 6th among expense management software in New Zealand. - Across the 12 months ending September 2026, Brex’s share of searches among corporate card platforms in New Zealand decreased from 5.1% to 3.3%. - Across the 12 months ending September 2026, Brex’s share of searches among corporate card platforms in New Zealand peaked at 7.5% in January 2026 and was lowest at 2.9% in December 2025. - Across the 12 months ending September 2026, Brex fell from 2nd to 3rd among corporate card platforms in New Zealand. ## How did search popularity change for New Zealand expense management software in September 2026? - In September 2026, Airwallex gained share of searches among expense management software in New Zealand, from 48% to 49.2%. - In September 2026, Dext gained share of searches among expense management software in New Zealand, from 21.8% to 22.3%. - In September 2026, SAP Concur lost share of searches among expense management software in New Zealand, from 13.6% to 11.1%. - In September 2026, Xero Expenses rose from 6th to 5th among expense management software in New Zealand. - In September 2026, Brex fell from 5th to 6th among expense management software in New Zealand. - Estimated monthly branded searches for Emburse in New Zealand rose 125% over 12 measured months, from 40 to 90 in September 2026. ## How did search popularity change for New Zealand corporate card platforms in September 2026? - In September 2026, Brex lost share of searches among corporate card platforms in New Zealand, from 4.1% to 3.3%. - Estimated monthly branded searches for Wise in New Zealand rose 180% over 12 measured months, from 50 to 140 in September 2026. - Estimated monthly branded searches for Airwallex in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. - Estimated monthly branded searches for Ramp in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. - Estimated monthly branded searches for Pleo in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Expense management software | 110 | 2.2% | 5 | | Nov 2025 | Expense management software | 140 | 3% | 5 | | Dec 2025 | Expense management software | 90 | 1.7% | 5 | | Jan 2026 | Expense management software | 170 | 4% | 5 | | Feb 2026 | Expense management software | 140 | 3.2% | 5 | | Mar 2026 | Expense management software | 140 | 2.3% | 6 | | Apr 2026 | Expense management software | 110 | 2.2% | 5 | | May 2026 | Expense management software | 140 | 2.8% | 5 | | Jun 2026 | Expense management software | 110 | 2% | 5 | | Jul 2026 | Expense management software | 90 | 1.8% | 6 | | Aug 2026 | Expense management software | 110 | 2.2% | 5 | | Sep 2026 | Expense management software | 90 | 1.8% | 6 | | Oct 2025 | Corporate card platforms | 110 | 5.1% | 2 | | Nov 2025 | Corporate card platforms | 140 | 6.3% | 2 | | Dec 2025 | Corporate card platforms | 90 | 2.9% | 2 | | Jan 2026 | Corporate card platforms | 170 | 7.5% | 2 | | Feb 2026 | Corporate card platforms | 140 | 6.3% | 2 | | Mar 2026 | Corporate card platforms | 140 | 4.3% | 2 | | Apr 2026 | Corporate card platforms | 110 | 4.1% | 2 | | May 2026 | Corporate card platforms | 140 | 5% | 3 | | Jun 2026 | Corporate card platforms | 110 | 3.4% | 3 | | Jul 2026 | Corporate card platforms | 90 | 3.3% | 3 | | Aug 2026 | Corporate card platforms | 110 | 4.1% | 3 | | Sep 2026 | Corporate card platforms | 90 | 3.3% | 3 | ## How are Brex’s branded searches counted? Brandwave collects information about searches that people make online using Brex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brex” ## Which expense management software compete with Brex? - [Airwallex](/demand/nz/brands/airwallex) - [Dext](/demand/nz/brands/dext) - [SAP Concur](/demand/nz/brands/sap-concur): Head-to-head: /demand/nz/compare/brex-vs-sap-concur - [Expensify](/demand/nz/brands/expensify): Head-to-head: /demand/nz/compare/brex-vs-expensify - [Xero Expenses](/demand/nz/brands/xero-expenses): Head-to-head: /demand/nz/compare/brex-vs-xero-expenses - [Emburse](/demand/nz/brands/emburse): Head-to-head: /demand/nz/compare/brex-vs-emburse - [Pleo](/demand/nz/brands/pleo): Head-to-head: /demand/nz/compare/brex-vs-pleo - [Ramp](/demand/nz/brands/ramp) - [Weel](/demand/nz/brands/weel) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Brex: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/brex This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.