--- title: "Breville: search popularity and Share of Search in New Zealand" description: "Breville offers espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/breville" publisher: "Brandwave" --- # Breville: search popularity and Share of Search in New Zealand Breville offers espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Breville - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among air fryer brands**: 32.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Air fryer brands | 2 | 32.5% | 29.1K | | Coffee machine brands | 2 | 32.4% | 29.1K | | Small kitchen appliance brands | 2 | 21.2% | 29.1K | | Stand mixer brands | 1 | 36% | 29.1K | - [Air fryer brands](/demand/nz/categories/nz-air-fryer-brands) - [Coffee machine brands](/demand/nz/categories/nz-coffee-machine-brands) - [Small kitchen appliance brands](/demand/nz/categories/nz-kitchen-appliance-brands) - [Stand mixer brands](/demand/nz/categories/nz-stand-mixer-brands) ## How has branded search demand for Breville changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Breville in New Zealand rose from 25.4K to 29.1K. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among air fryer brands in New Zealand decreased from 33.1% to 32.5%. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among air fryer brands in New Zealand peaked at 35.9% in July 2026 and was lowest at 31.2% in November 2025. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among coffee machine brands in New Zealand increased from 30.8% to 32.4%. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among coffee machine brands in New Zealand peaked at 36.1% in July 2026 and was lowest at 30.6% in February 2026. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand increased from 20% to 21.2%. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 23.5% in July 2026 and was lowest at 19.5% in December 2025. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand decreased from 40% to 36%. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand peaked at 43.1% in June 2026 and was lowest at 36% in August 2026. ## How did search popularity change for New Zealand air fryer brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%. - In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%. - In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%. - Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026. - Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026. - Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026. ## How did search popularity change for New Zealand coffee machine brands in August 2026? - In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%. - In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%. - In August 2026, Breville lost estimated Share of Search among coffee machine brands in New Zealand, from 36.1% to 32.4%. - La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 4.4% to 5.9% in August 2026. - Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026. - Estimated monthly branded searches for Jura in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%. - In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%. - In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%. - Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026. - KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026. - Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026. ## How did search popularity change for New Zealand stand mixer brands in August 2026? - In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%. - In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%. - In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%. - Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air fryer brands | 25.4K | 33.1% | 2 | | Nov 2025 | Air fryer brands | 31.3K | 31.2% | 2 | | Dec 2025 | Air fryer brands | 31.1K | 31.5% | 2 | | Jan 2026 | Air fryer brands | 26.4K | 33.6% | 2 | | Feb 2026 | Air fryer brands | 21K | 34.8% | 1 | | Mar 2026 | Air fryer brands | 22.7K | 35.6% | 1 | | Apr 2026 | Air fryer brands | 27.4K | 35.3% | 1 | | May 2026 | Air fryer brands | 29.8K | 35% | 1 | | Jun 2026 | Air fryer brands | 29.8K | 35.3% | 1 | | Jul 2026 | Air fryer brands | 34K | 35.9% | 1 | | Aug 2026 | Air fryer brands | 29.1K | 32.5% | 2 | | Sep 2026 | Air fryer brands | — | — | — | | Oct 2025 | Coffee machine brands | 25.4K | 30.8% | 2 | | Nov 2025 | Coffee machine brands | 31.3K | 34.1% | 2 | | Dec 2025 | Coffee machine brands | 31.1K | 30.8% | 2 | | Jan 2026 | Coffee machine brands | 26.4K | 31.1% | 2 | | Feb 2026 | Coffee machine brands | 21K | 30.6% | 2 | | Mar 2026 | Coffee machine brands | 22.7K | 30.8% | 2 | | Apr 2026 | Coffee machine brands | 27.4K | 31.9% | 2 | | May 2026 | Coffee machine brands | 29.8K | 32.7% | 2 | | Jun 2026 | Coffee machine brands | 29.8K | 34.2% | 2 | | Jul 2026 | Coffee machine brands | 34K | 36.1% | 1 | | Aug 2026 | Coffee machine brands | 29.1K | 32.4% | 2 | | Sep 2026 | Coffee machine brands | — | — | — | | Oct 2025 | Small kitchen appliance brands | 25.4K | 20% | 2 | | Nov 2025 | Small kitchen appliance brands | 31.3K | 19.8% | 2 | | Dec 2025 | Small kitchen appliance brands | 31.1K | 19.5% | 2 | | Jan 2026 | Small kitchen appliance brands | 26.4K | 21.3% | 2 | | Feb 2026 | Small kitchen appliance brands | 21K | 21.8% | 1 | | Mar 2026 | Small kitchen appliance brands | 22.7K | 22% | 1 | | Apr 2026 | Small kitchen appliance brands | 27.4K | 22.6% | 1 | | May 2026 | Small kitchen appliance brands | 29.8K | 22.1% | 1 | | Jun 2026 | Small kitchen appliance brands | 29.8K | 21.6% | 1 | | Jul 2026 | Small kitchen appliance brands | 34K | 23.5% | 1 | | Aug 2026 | Small kitchen appliance brands | 29.1K | 21.2% | 2 | | Sep 2026 | Small kitchen appliance brands | — | — | — | | Oct 2025 | Stand mixer brands | 25.4K | 40% | 1 | | Nov 2025 | Stand mixer brands | 31.3K | 38.6% | 1 | | Dec 2025 | Stand mixer brands | 31.1K | 37.2% | 1 | | Jan 2026 | Stand mixer brands | 26.4K | 40.4% | 1 | | Feb 2026 | Stand mixer brands | 21K | 40.3% | 1 | | Mar 2026 | Stand mixer brands | 22.7K | 41% | 1 | | Apr 2026 | Stand mixer brands | 27.4K | 42.4% | 1 | | May 2026 | Stand mixer brands | 29.8K | 43% | 1 | | Jun 2026 | Stand mixer brands | 29.8K | 43.1% | 1 | | Jul 2026 | Stand mixer brands | 34K | 40.6% | 1 | | Aug 2026 | Stand mixer brands | 29.1K | 36% | 1 | | Sep 2026 | Stand mixer brands | — | — | — | ## How is Breville measured? Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “breville” - “breville air fry” - “breville air fryer chef” - “breville air fryer oven” - “breville all in one air fryer” - “breville barista express” - “breville barista express espresso machine” - “breville barista express impress” - “breville barista pro” - “breville barista touch” - “breville blender” - “breville bread maker” - “breville coffee machine” - “breville com” - “breville descaler” - “breville double boiler” - “breville espresso machine” - “breville espresso machine descaler” - “breville juicer” - “breville kettle” - “breville milk frother” - “breville mixer” - “breville mixer stand” - “breville near me” - “breville nz” - “breville online” - “breville oracle” - “breville pods” - “breville stand mixer nz” - “breville the air fryer chef” - “breville toaster” ## Which air fryer brands compete with Breville? - [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/breville-vs-ninja-kitchen - [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/breville-vs-philips - [Russell Hobbs](/demand/nz/brands/russell-hobbs): Head-to-head: /demand/nz/compare/breville-vs-russell-hobbs - [Tefal](/demand/nz/brands/tefal): Head-to-head: /demand/nz/compare/breville-vs-tefal - [COSORI](/demand/nz/brands/cosori): Head-to-head: /demand/nz/compare/breville-vs-cosori ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Breville: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/breville This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/breville. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.