---
title: "Braze: search popularity and Share of Search in New Zealand"
description: "A customer engagement platform for cross-channel messaging across email, push, SMS, and in-app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/braze"
publisher: "Brandwave"
---

# Braze: search popularity and Share of Search in New Zealand

A customer engagement platform for cross-channel messaging across email, push, SMS, and in-app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Braze
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among customer engagement platforms**: 71.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer engagement platforms | 1 | 71.8% | 740 |

- [Customer engagement platforms](/demand/nz/categories/nz-customer-engagement-platforms)

## How has branded search demand for Braze changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Braze in New Zealand rose from 610 to 740.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms in New Zealand increased from 66.3% to 71.8%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms in New Zealand peaked at 71.8% in August 2026 and was lowest at 62.2% in May 2026.

## How did search popularity change for New Zealand customer engagement platforms in August 2026?

- In August 2026, Airship overtook MoEngage to rank 5th among customer engagement platforms in New Zealand, at 1.9%.
- In August 2026, Braze gained estimated Share of Search among customer engagement platforms in New Zealand, from 68.1% to 71.8%.
- In August 2026, Iterable lost estimated Share of Search among customer engagement platforms in New Zealand, from 8.8% to 6.8%.
- In August 2026, OneSignal lost estimated Share of Search among customer engagement platforms in New Zealand, from 12.1% to 10.7%.
- In August 2026, MoEngage lost estimated Share of Search among customer engagement platforms in New Zealand, from 3.3% to 1.9%.
- In August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer engagement platforms | 610 | 66.3% | 1 |
| Nov 2025 | Customer engagement platforms | 740 | 70.5% | 1 |
| Dec 2025 | Customer engagement platforms | 490 | 68.1% | 1 |
| Jan 2026 | Customer engagement platforms | 610 | 69.3% | 1 |
| Feb 2026 | Customer engagement platforms | 610 | 70.1% | 1 |
| Mar 2026 | Customer engagement platforms | 740 | 67.9% | 1 |
| Apr 2026 | Customer engagement platforms | 620 | 66% | 1 |
| May 2026 | Customer engagement platforms | 510 | 62.2% | 1 |
| Jun 2026 | Customer engagement platforms | 620 | 65.3% | 1 |
| Jul 2026 | Customer engagement platforms | 620 | 68.1% | 1 |
| Aug 2026 | Customer engagement platforms | 740 | 71.8% | 1 |
| Sep 2026 | Customer engagement platforms | — | — | — |

## How is Braze measured?

Brandwave collects information about searches that people make online using Braze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “braze”
- “braze com”
- “braze in app messaging”
- “braze lifecycle marketing”
- “braze near me”

## Which customer engagement platforms compete with Braze?

- [OneSignal](/demand/nz/brands/onesignal): Head-to-head: /demand/nz/compare/braze-vs-onesignal
- [Customer.io](/demand/nz/brands/customer-io): Head-to-head: /demand/nz/compare/braze-vs-customer-io
- [Iterable](/demand/nz/brands/iterable): Head-to-head: /demand/nz/compare/braze-vs-iterable
- [Airship](/demand/nz/brands/airship): Head-to-head: /demand/nz/compare/airship-vs-braze
- [MoEngage](/demand/nz/brands/moengage): Head-to-head: /demand/nz/compare/braze-vs-moengage

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Braze: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/braze

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/braze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.