--- title: "Brass Monkey: search popularity in New Zealand" description: "Brass Monkey makes portable fridges and freezers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/brass-monkey" publisher: "Brandwave" --- # Brass Monkey: search popularity in New Zealand Brass Monkey makes portable fridges and freezers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Brass Monkey - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among portable fridge brands**: 77.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Portable fridge brands | 1 | 77.2% | 2.8K | - [Portable fridge brands](/demand/nz/categories/nz-portable-fridge-brands) ## Top portable fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Brass Monkey appeared in all four answers. Brass Monkey is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Engel | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Dometic | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Brass Monkey | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | EvaKool | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about portable fridge brands - Asked ChatGPT "Which portable fridge brand should I buy in New Zealand?": 1. Engel, 2. Dometic, 3. Brass Monkey - Asked ChatGPT "What are the best portable fridge brands in New Zealand?": 1. Engel, 2. Dometic, 3. Brass Monkey - Asked ChatGPT "What's the best portable fridge brand in New Zealand for camping trips?": 1. Engel, 2. Dometic, 3. Brass Monkey - Searched Google, AI Overview "camping fridge nz": 1. Brass Monkey Not named in any answer: EvaKool. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Brass Monkey changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Brass Monkey in New Zealand fell from 3.1K to 2.8K. - Across the 12 months ending September 2026, Brass Monkey’s share of searches among portable fridge brands in New Zealand increased from 70.4% to 77.2%. - Across the 12 months ending September 2026, Brass Monkey’s share of searches among portable fridge brands in New Zealand peaked at 80.3% in December 2025 and was lowest at 70.4% in October 2025. ## How did search popularity change for New Zealand portable fridge brands in September 2026? - In September 2026, Dometic gained share of searches among portable fridge brands in New Zealand, from 17.9% to 19.2%. - In September 2026, Engel lost share of searches among portable fridge brands in New Zealand, from 3.8% to 2.7%. - Estimated monthly branded searches for EvaKool in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Portable fridge brands | 3.1K | 70.4% | 1 | | Nov 2025 | Portable fridge brands | 4.9K | 78.4% | 1 | | Dec 2025 | Portable fridge brands | 7K | 80.3% | 1 | | Jan 2026 | Portable fridge brands | 4.9K | 76.2% | 1 | | Feb 2026 | Portable fridge brands | 3.1K | 73.4% | 1 | | Mar 2026 | Portable fridge brands | 2.7K | 74.5% | 1 | | Apr 2026 | Portable fridge brands | 2.1K | 76.6% | 1 | | May 2026 | Portable fridge brands | 2K | 76.2% | 1 | | Jun 2026 | Portable fridge brands | 2K | 75.6% | 1 | | Jul 2026 | Portable fridge brands | 2K | 74.4% | 1 | | Aug 2026 | Portable fridge brands | 2.4K | 76.9% | 1 | | Sep 2026 | Portable fridge brands | 2.8K | 77.2% | 1 | ## How are Brass Monkey’s branded searches counted? Brandwave collects information about searches that people make online using Brass Monkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brass monkey” - “brass monkey battery” - “brass monkey freezer” - “brass monkey fridge” ## Which portable fridge brands compete with Brass Monkey? - [Dometic](/demand/nz/brands/dometic): Head-to-head: /demand/nz/compare/brass-monkey-vs-dometic - [Engel](/demand/nz/brands/engel): Head-to-head: /demand/nz/compare/brass-monkey-vs-engel - [EvaKool](/demand/nz/brands/evakool): Head-to-head: /demand/nz/compare/brass-monkey-vs-evakool ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Brass Monkey: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/brass-monkey This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brass-monkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.