--- title: "Brandwatch: search popularity and Share of Search in New Zealand" description: "Brandwatch is a social listening platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/brandwatch" publisher: "Brandwave" --- # Brandwatch: search popularity and Share of Search in New Zealand Brandwatch is a social listening platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Brandwatch - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among brand tracking platforms**: 17.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brand tracking platforms | 2 | 17.4% | 240 | | Media monitoring and social listening tools | 2 | 30.4% | 240 | - [Brand tracking platforms](/demand/nz/categories/nz-brand-tracking-platforms) - [Media monitoring and social listening tools](/demand/nz/categories/nz-media-monitoring-tools) ## How has branded search demand for Brandwatch changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Brandwatch in New Zealand rose from 170 to 240. - Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among brand tracking platforms in New Zealand increased from 12.8% to 17.4%. - Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 17.4% in August 2026 and was lowest at 9.1% in May 2026. - Across the 11 months ending August 2026, Brandwatch rose from 3rd to 2nd among brand tracking platforms in New Zealand. - Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools in New Zealand increased from 18.3% to 30.4%. - Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 30.4% in August 2026 and was lowest at 16.3% in July 2026. - Across the 11 months ending August 2026, Brandwatch rose from 3rd to 2nd among media monitoring and social listening tools in New Zealand. ## How did search popularity change for New Zealand brand tracking platforms in August 2026? - In August 2026, Brandwatch overtook YouGov to rank 2nd among brand tracking platforms in New Zealand, at 17.4%. - In August 2026, Latana gained estimated Share of Search among brand tracking platforms in New Zealand, from 2% to 3.6%. - In August 2026, Tracksuit gained estimated Share of Search among brand tracking platforms in New Zealand, from 9.5% to 10.1%. - In August 2026, Kantar lost estimated Share of Search among brand tracking platforms in New Zealand, from 66% to 58%. - In August 2026, YouGov lost estimated Share of Search among brand tracking platforms in New Zealand, from 12.9% to 10.9%. ## How did search popularity change for New Zealand media monitoring and social listening tools in August 2026? - In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%. - In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%. - In August 2026, Isentia lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 43% to 31.6%. - In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%. - In August 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 29.1% to 27.8%. - In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brand tracking platforms | 170 | 12.8% | 3 | | Nov 2025 | Brand tracking platforms | 190 | 13.8% | 2 | | Dec 2025 | Brand tracking platforms | 120 | 14% | 3 | | Jan 2026 | Brand tracking platforms | 150 | 13.5% | 3 | | Feb 2026 | Brand tracking platforms | 160 | 12.3% | 3 | | Mar 2026 | Brand tracking platforms | 170 | 13.2% | 3 | | Apr 2026 | Brand tracking platforms | 170 | 15.5% | 2 | | May 2026 | Brand tracking platforms | 150 | 9.1% | 3 | | Jun 2026 | Brand tracking platforms | 150 | 9.3% | 3 | | Jul 2026 | Brand tracking platforms | 140 | 9.5% | 3 | | Aug 2026 | Brand tracking platforms | 240 | 17.4% | 2 | | Sep 2026 | Brand tracking platforms | — | — | — | | Oct 2025 | Media monitoring and social listening tools | 170 | 18.3% | 3 | | Nov 2025 | Media monitoring and social listening tools | 190 | 20.7% | 3 | | Dec 2025 | Media monitoring and social listening tools | 120 | 16.7% | 3 | | Jan 2026 | Media monitoring and social listening tools | 150 | 20% | 3 | | Feb 2026 | Media monitoring and social listening tools | 160 | 21.3% | 3 | | Mar 2026 | Media monitoring and social listening tools | 170 | 19.5% | 3 | | Apr 2026 | Media monitoring and social listening tools | 170 | 20% | 3 | | May 2026 | Media monitoring and social listening tools | 150 | 16.9% | 3 | | Jun 2026 | Media monitoring and social listening tools | 150 | 19.5% | 3 | | Jul 2026 | Media monitoring and social listening tools | 140 | 16.3% | 3 | | Aug 2026 | Media monitoring and social listening tools | 240 | 30.4% | 2 | | Sep 2026 | Media monitoring and social listening tools | — | — | — | ## How is Brandwatch measured? Brandwave collects information about searches that people make online using Brandwatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brandwatch” - “brandwatch com” - “brandwatch consumer research” - “brandwatch media monitoring” - “brandwatch near me” - “brandwatch social listening” ## Which brand tracking platforms compete with Brandwatch? - [Kantar](/demand/nz/brands/kantar): Head-to-head: /demand/nz/compare/brandwatch-vs-kantar - [YouGov](/demand/nz/brands/yougov): Head-to-head: /demand/nz/compare/brandwatch-vs-yougov - [Tracksuit](/demand/nz/brands/tracksuit): Head-to-head: /demand/nz/compare/brandwatch-vs-tracksuit - [Latana](/demand/nz/brands/latana): Head-to-head: /demand/nz/compare/brandwatch-vs-latana ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Brandwatch: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/brandwatch This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brandwatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.