---
title: "Brandfolder: search popularity and Share of Search in New Zealand"
description: "Brandfolder is a digital asset management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/brandfolder"
publisher: "Brandwave"
---

# Brandfolder: search popularity and Share of Search in New Zealand

Brandfolder is a digital asset management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Brandfolder
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among digital asset management platforms**: 16.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Digital asset management platforms | 3 | 16.7% | 50 |

- [Digital asset management platforms](/demand/nz/categories/nz-digital-asset-management)

## How has branded search demand for Brandfolder changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Brandfolder in New Zealand held steady at 50.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand decreased from 17.2% to 16.7%.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand peaked at 26.7% in November 2025 and was lowest at 14.3% in July 2026.
- Across the 11 months ending August 2026, Brandfolder fell from 2nd to 3rd among digital asset management platforms in New Zealand.

## How did search popularity change for New Zealand digital asset management platforms in August 2026?

- In August 2026, Bynder gained estimated Share of Search among digital asset management platforms in New Zealand, from 42.9% to 50%.
- In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.
- In August 2026, Frontify lost estimated Share of Search among digital asset management platforms in New Zealand, from 28.6% to 23.3%.
- In August 2026, Canto lost estimated Share of Search among digital asset management platforms in New Zealand, from 4.8% to 0%.
- Estimated monthly branded searches for Air in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Digital asset management platforms | 50 | 17.2% | 2 |
| Nov 2025 | Digital asset management platforms | 80 | 26.7% | 2 |
| Dec 2025 | Digital asset management platforms | 40 | 17.4% | 2 |
| Jan 2026 | Digital asset management platforms | 70 | 25% | 2 |
| Feb 2026 | Digital asset management platforms | 90 | 26.5% | 2 |
| Mar 2026 | Digital asset management platforms | 80 | 26.7% | 2 |
| Apr 2026 | Digital asset management platforms | 70 | 21.2% | 3 |
| May 2026 | Digital asset management platforms | 90 | 23.1% | 3 |
| Jun 2026 | Digital asset management platforms | 60 | 18.8% | 2 |
| Jul 2026 | Digital asset management platforms | 30 | 14.3% | 3 |
| Aug 2026 | Digital asset management platforms | 50 | 16.7% | 3 |
| Sep 2026 | Digital asset management platforms | — | — | — |

## How is Brandfolder measured?

Brandwave collects information about searches that people make online using Brandfolder’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “brandfolder”
- “brandfolder com”
- “brandfolder dam”
- “brandfolder digital asset management”

## Which digital asset management platforms compete with Brandfolder?

- [Bynder](/demand/nz/brands/bynder): Head-to-head: /demand/nz/compare/brandfolder-vs-bynder
- [Frontify](/demand/nz/brands/frontify): Head-to-head: /demand/nz/compare/brandfolder-vs-frontify
- [Air](/demand/nz/brands/air): Head-to-head: /demand/nz/compare/air-vs-brandfolder
- [Canto](/demand/nz/brands/canto): Head-to-head: /demand/nz/compare/brandfolder-vs-canto

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Brandfolder: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/brandfolder

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brandfolder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.