--- title: "Braintree: search popularity in New Zealand" description: "PayPal's payment gateway for online and mobile merchants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/braintree" publisher: "Brandwave" --- # Braintree: search popularity in New Zealand PayPal's payment gateway for online and mobile merchants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Braintree - **Owned by**: PayPal - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among payment processors**: 0.74% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Payment processors | 11 | 0.74% | 420 | - [Payment processors](/demand/nz/categories/nz-payment-processors) ## Top payment processors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Braintree did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Windcave | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | PayPal | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Square | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Paystation | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Airwallex | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Shopify POS | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Adyen | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Revolut | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoCardless | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Worldline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Braintree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Checkout.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payment processors - Asked ChatGPT "Which payment processor should I use in New Zealand?": 1. Stripe, 2. Windcave, 3. Square, 4. Shopify POS - Asked ChatGPT "What are the best payment processors in New Zealand?": 1. Stripe, 2. Windcave, 3. Airwallex, 4. PayPal, 5. Paystation, 6. Shopify POS - Asked ChatGPT "What's the best payment processor in New Zealand for online payments?": 1. Stripe, 2. Windcave, 3. Paystation, 4. Shopify POS - Searched Google, AI Overview "best payment processor": 1. Stripe, 2. Square, 3. PayPal, 4. Adyen - Searched Google, AI Overview "online payment processors": 1. Stripe, 2. PayPal, 3. Square, 4. Adyen Not named in any answer: Revolut, GoCardless, Worldline, Wise, Mollie, Braintree and Checkout.com. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Braintree changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Braintree in New Zealand rose from 330 to 420. - Across the 12 months ending September 2026, Braintree rose from 12th to 11th among payment processors in New Zealand. ## How did search popularity change for New Zealand payment processors in September 2026? - In September 2026, Revolut gained share of searches among payment processors in New Zealand, from 15.8% to 18.5%. - In September 2026, PayPal lost share of searches among payment processors in New Zealand, from 62.7% to 61.1%. - In September 2026, GoCardless lost share of searches among payment processors in New Zealand, from 3% to 2.5%. - Worldline’s share of searches among payment processors in New Zealand has lost ground for 3 months in a row, from 2% to 1.2% in September 2026. - In September 2026, Braintree rose from 12th to 11th among payment processors in New Zealand. - In September 2026, Stripe rose from 7th to 6th among payment processors in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Payment processors | 330 | 0.53% | 12 | | Nov 2025 | Payment processors | 490 | 0.79% | 8 | | Dec 2025 | Payment processors | 330 | 0.53% | 11 | | Jan 2026 | Payment processors | 340 | 0.53% | 11 | | Feb 2026 | Payment processors | 330 | 0.53% | 13 | | Mar 2026 | Payment processors | 400 | 0.6% | 12 | | Apr 2026 | Payment processors | 330 | 0.52% | 12 | | May 2026 | Payment processors | 410 | 0.65% | 11 | | Jun 2026 | Payment processors | 610 | 0.92% | 8 | | Jul 2026 | Payment processors | 410 | 0.63% | 11 | | Aug 2026 | Payment processors | 330 | 0.6% | 12 | | Sep 2026 | Payment processors | 420 | 0.74% | 11 | ## How are Braintree’s branded searches counted? Brandwave collects information about searches that people make online using Braintree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “braintree” - “braintree payment” ## Which payment processors compete with Braintree? - [PayPal](/demand/nz/brands/paypal) - [Revolut](/demand/nz/brands/revolut) - [Windcave](/demand/nz/brands/windcave) - [Airwallex](/demand/nz/brands/airwallex) - [GoCardless](/demand/nz/brands/gocardless) - [Stripe](/demand/nz/brands/stripe) - [Worldline](/demand/nz/brands/worldline) - [Wise](/demand/nz/brands/wise): Head-to-head: /demand/nz/compare/braintree-vs-wise - [Square](/demand/nz/brands/square): Head-to-head: /demand/nz/compare/braintree-vs-square - [Mollie](/demand/nz/brands/mollie): Head-to-head: /demand/nz/compare/braintree-vs-mollie - [Paystation](/demand/nz/brands/paystation): Head-to-head: /demand/nz/compare/braintree-vs-paystation - [Adyen](/demand/nz/brands/adyen): Head-to-head: /demand/nz/compare/adyen-vs-braintree - [Shopify POS](/demand/nz/brands/shopify-pos) - [Checkout.com](/demand/nz/brands/checkout-com) ## Who owns Braintree? Braintree is owned by PayPal. Brandwave also tracks PayPal, owned by the same company, in New Zealand. - [PayPal](/demand/nz/companies/paypal): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Braintree? Braintree is owned by PayPal. Brandwave also tracks PayPal, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Braintree: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/braintree This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/braintree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.