---
title: "Braemar Lodge & Spa: search popularity and Share of Search in New Zealand"
description: "Braemar Lodge & Spa provides visitor accommodation in Hanmer Springs, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/braemar-lodge-and-spa"
publisher: "Brandwave"
---

# Braemar Lodge & Spa: search popularity and Share of Search in New Zealand

Braemar Lodge & Spa provides visitor accommodation in Hanmer Springs, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Braemar Lodge & Spa
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hanmer springs hotels and accommodation**: 67.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hanmer Springs hotels and accommodation | 1 | 67.1% | 3.1K |

- [Hanmer Springs hotels and accommodation](/demand/nz/categories/nz-hanmer-springs-hotels)

## How has branded search demand for Braemar Lodge & Spa changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Braemar Lodge & Spa in New Zealand rose from 2.9K to 3.1K.
- Across the 11 months ending August 2026, Braemar Lodge & Spa’s estimated Share of Search among hanmer springs hotels and accommodation in New Zealand decreased from 71.4% to 67.1%.
- Across the 11 months ending August 2026, Braemar Lodge & Spa’s estimated Share of Search among hanmer springs hotels and accommodation in New Zealand peaked at 77.1% in December 2025 and was lowest at 66.4% in May 2026.

## How did search popularity change for New Zealand hanmer springs hotels and accommodation in August 2026?

- In August 2026, The St James Hanmer Springs gained estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 12.1% to 14.1%.
- In August 2026, Settlers Boutique Motel gained estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 17.9% to 18.8%.
- In August 2026, Braemar Lodge & Spa lost estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 70% to 67.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hanmer Springs hotels and accommodation | 2.9K | 71.4% | 1 |
| Nov 2025 | Hanmer Springs hotels and accommodation | 2.3K | 69.9% | 1 |
| Dec 2025 | Hanmer Springs hotels and accommodation | 2.7K | 77.1% | 1 |
| Jan 2026 | Hanmer Springs hotels and accommodation | 3.4K | 69.8% | 1 |
| Feb 2026 | Hanmer Springs hotels and accommodation | 2.8K | 67.4% | 1 |
| Mar 2026 | Hanmer Springs hotels and accommodation | 2.9K | 69.1% | 1 |
| Apr 2026 | Hanmer Springs hotels and accommodation | 2.7K | 67.3% | 1 |
| May 2026 | Hanmer Springs hotels and accommodation | 2.8K | 66.4% | 1 |
| Jun 2026 | Hanmer Springs hotels and accommodation | 3.6K | 75.9% | 1 |
| Jul 2026 | Hanmer Springs hotels and accommodation | 3.3K | 70% | 1 |
| Aug 2026 | Hanmer Springs hotels and accommodation | 3.1K | 67.1% | 1 |
| Sep 2026 | Hanmer Springs hotels and accommodation | — | — | — |

## How is Braemar Lodge & Spa measured?

Brandwave collects information about searches that people make online using Braemar Lodge & Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “braemar hanmer”
- “braemar lodge”
- “braemar lodge & spa hanmer springs”

## Which hanmer springs hotels and accommodation compete with Braemar Lodge & Spa?

- [Settlers Boutique Motel](/demand/nz/brands/settlers-boutique-motel): Head-to-head: /demand/nz/compare/braemar-lodge-and-spa-vs-settlers-boutique-motel
- [The St James Hanmer Springs](/demand/nz/brands/the-st-james-hanmer-springs): Head-to-head: /demand/nz/compare/braemar-lodge-and-spa-vs-the-st-james-hanmer-springs

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Braemar Lodge & Spa: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/braemar-lodge-and-spa

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/braemar-lodge-and-spa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.