--- title: "Brabantia: search popularity in New Zealand" description: "Brabantia makes bins and household products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/brabantia" publisher: "Brandwave" --- # Brabantia: search popularity in New Zealand Brabantia makes bins and household products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Brabantia - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cleaning tool brands**: 20.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cleaning tool brands | 2 | 20.5% | 1.1K | | Jar opener brands | 1 | 83.3% | 1.1K | - [Cleaning tool brands](/demand/nz/categories/nz-cleaning-tool-brands) - [Jar opener brands](/demand/nz/categories/nz-jar-opener-brands) ## Top cleaning tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brabantia did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oates | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Karcher | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Vileda | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Sabco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Brabantia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleaning tool brands - Asked ChatGPT "Which cleaning tool brand should I buy in New Zealand?": 1. Karcher - Asked ChatGPT "What are the best cleaning tool brands in New Zealand?": 1. Karcher, 2. Oates - Asked ChatGPT "What's the best cleaning tool brand in New Zealand for everyday cleaning?": 1. Vileda, 2. Oates, 3. Sabco - Searched Google, AI Overview "cleaning tools for home": named none of the brands we track - Searched Google, AI Overview "household cleaning brands": named none of the brands we track Not named in any answer: Brabantia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Brabantia changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Brabantia in New Zealand held steady at 1.1K. - Across the 12 months ending September 2026, Brabantia’s share of searches among cleaning tool brands in New Zealand decreased from 21.7% to 20.5%. - Across the 12 months ending September 2026, Brabantia’s share of searches among cleaning tool brands in New Zealand peaked at 24% in March 2026 and was lowest at 18.2% in July 2026. - Across the 12 months ending September 2026, Brabantia’s share of searches among jar opener brands in New Zealand decreased from 84.5% to 83.3%. - Across the 12 months ending September 2026, Brabantia’s share of searches among jar opener brands in New Zealand peaked at 87.3% in November 2025 and was lowest at 79% in January 2026. ## How did search popularity change for New Zealand cleaning tool brands in September 2026? - In September 2026, Oates gained share of searches among cleaning tool brands in New Zealand, from 1.6% to 2.3%. - In September 2026, Vileda gained share of searches among cleaning tool brands in New Zealand, from 4.7% to 5.5%. - In September 2026, Brabantia lost share of searches among cleaning tool brands in New Zealand, from 21.3% to 20.5%. - In September 2026, Sabco lost share of searches among cleaning tool brands in New Zealand, from 15.7% to 14.9%. ## How did search popularity change for New Zealand jar opener brands in September 2026? - In September 2026, Brabantia gained share of searches among jar opener brands in New Zealand, from 80.1% to 83.3%. - In September 2026, OXO lost share of searches among jar opener brands in New Zealand, from 15.4% to 13.5%. - In September 2026, Avanti Homewares lost share of searches among jar opener brands in New Zealand, from 4.4% to 3.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cleaning tool brands | 1.1K | 21.7% | 2 | | Nov 2025 | Cleaning tool brands | 1.2K | 20.1% | 2 | | Dec 2025 | Cleaning tool brands | 1.2K | 20.9% | 2 | | Jan 2026 | Cleaning tool brands | 1.1K | 21.4% | 2 | | Feb 2026 | Cleaning tool brands | 890 | 21.2% | 2 | | Mar 2026 | Cleaning tool brands | 1.1K | 24% | 2 | | Apr 2026 | Cleaning tool brands | 1.2K | 23% | 2 | | May 2026 | Cleaning tool brands | 1.1K | 21.4% | 2 | | Jun 2026 | Cleaning tool brands | 930 | 18.7% | 2 | | Jul 2026 | Cleaning tool brands | 1.1K | 18.2% | 2 | | Aug 2026 | Cleaning tool brands | 1.1K | 21.3% | 2 | | Sep 2026 | Cleaning tool brands | 1.1K | 20.5% | 2 | | Oct 2025 | Jar opener brands | 1.1K | 84.5% | 1 | | Nov 2025 | Jar opener brands | 1.2K | 87.3% | 1 | | Dec 2025 | Jar opener brands | 1.2K | 83.4% | 1 | | Jan 2026 | Jar opener brands | 1.1K | 79% | 1 | | Feb 2026 | Jar opener brands | 890 | 80.9% | 1 | | Mar 2026 | Jar opener brands | 1.1K | 81.4% | 1 | | Apr 2026 | Jar opener brands | 1.2K | 83% | 1 | | May 2026 | Jar opener brands | 1.1K | 82.7% | 1 | | Jun 2026 | Jar opener brands | 930 | 82.3% | 1 | | Jul 2026 | Jar opener brands | 1.1K | 84% | 1 | | Aug 2026 | Jar opener brands | 1.1K | 80.1% | 1 | | Sep 2026 | Jar opener brands | 1.1K | 83.3% | 1 | ## How are Brabantia’s branded searches counted? Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brabantia” - “brabantia bin” ## Which cleaning tool brands compete with Brabantia? - [Karcher](/demand/nz/brands/karcher): Head-to-head: /demand/nz/compare/brabantia-vs-karcher - [Sabco](/demand/nz/brands/sabco): Head-to-head: /demand/nz/compare/brabantia-vs-sabco - [Vileda](/demand/nz/brands/vileda): Head-to-head: /demand/nz/compare/brabantia-vs-vileda - [Oates](/demand/nz/brands/oates): Head-to-head: /demand/nz/compare/brabantia-vs-oates ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Brabantia: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/brabantia This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/brabantia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.