---
title: "bp charge: search popularity and Share of Search in New Zealand"
description: "bp charge (formerly bp pulse) runs public EV fast chargers across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bp-charge"
publisher: "Brandwave"
---

# bp charge: search popularity and Share of Search in New Zealand

bp charge (formerly bp pulse) runs public EV fast chargers across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: bp charge
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among EV charging networks**: 25.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| EV charging networks | 2 | 25.9% | 16.2K |

- [EV charging networks](/demand/nz/categories/nz-ev-charging-networks)

## How has branded search demand for bp charge changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for bp charge in New Zealand rose from 5.4K to 16.2K.
- Across the 11 months ending August 2026, bp charge’s estimated Share of Search among EV charging networks in New Zealand increased from 17.6% to 25.9%.
- Across the 11 months ending August 2026, bp charge’s estimated Share of Search among EV charging networks in New Zealand peaked at 32.9% in June 2026 and was lowest at 12.6% in January 2026.
- Across the 11 months ending August 2026, bp charge rose from 3rd to 2nd among EV charging networks in New Zealand.

## How did search popularity change for New Zealand EV charging networks in August 2026?

- In August 2026, ChargeNet gained estimated Share of Search among EV charging networks in New Zealand, from 61.5% to 65.1%.
- In August 2026, bp charge lost estimated Share of Search among EV charging networks in New Zealand, from 29% to 25.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | EV charging networks | 5.4K | 17.6% | 3 |
| Nov 2025 | EV charging networks | 5K | 16% | 2 |
| Dec 2025 | EV charging networks | 7.4K | 14.5% | 2 |
| Jan 2026 | EV charging networks | 7.3K | 12.6% | 3 |
| Feb 2026 | EV charging networks | 12.9K | 24.1% | 2 |
| Mar 2026 | EV charging networks | 16.1K | 24.1% | 2 |
| Apr 2026 | EV charging networks | 19.7K | 24.5% | 2 |
| May 2026 | EV charging networks | 19.9K | 29.2% | 2 |
| Jun 2026 | EV charging networks | 19.7K | 32.9% | 2 |
| Jul 2026 | EV charging networks | 19.9K | 29% | 2 |
| Aug 2026 | EV charging networks | 16.2K | 25.9% | 2 |
| Sep 2026 | EV charging networks | — | — | — |

## How is bp charge measured?

Brandwave collects information about searches that people make online using bp charge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bp charge”
- “bp charge charging station”
- “bp charge near me”
- “bp charge nz”
- “bp com”
- “bp pulse”
- “bp pulse charging station”
- “bpcharge”

## Which EV charging networks compete with bp charge?

- [ChargeNet](/demand/nz/brands/chargenet): Head-to-head: /demand/nz/compare/bp-charge-vs-chargenet
- [Tesla Supercharger](/demand/nz/brands/tesla-supercharger): Head-to-head: /demand/nz/compare/bp-charge-vs-tesla-supercharger

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "bp charge: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bp-charge

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bp-charge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.