--- title: "Bowers & Wilkins: search popularity in New Zealand" description: "Bowers & Wilkins offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bowers-wilkins" publisher: "Brandwave" --- # Bowers & Wilkins: search popularity in New Zealand Bowers & Wilkins offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bowers & Wilkins - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among speaker brands**: 0.55% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Speaker brands | 9 | 0.55% | 480 | - [Speaker brands](/demand/nz/categories/nz-speaker-brands) ## Top speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bowers & Wilkins was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bowers & Wilkins is the seventh most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Edifier | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | KEF | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Bose | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sonos | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Bowers & Wilkins | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ultimate Ears | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Q Acoustics | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | DALI | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Marshall | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about speaker brands - Asked ChatGPT "Which speaker brand should I buy in New Zealand?": 1. JBL, 2. Bose, 3. Edifier, 4. Sonos - Asked ChatGPT "What are the best speaker brands in New Zealand?": 1. KEF, 2. JBL, 3. Sonos, 4. Bowers & Wilkins, 5. Q Acoustics, 6. Bose, 7. Sony, 8. Marshall, 9. DALI - Asked ChatGPT "What's the best speaker brand in New Zealand for home listening?": 1. KEF, 2. DALI, 3. Bowers & Wilkins, 4. Q Acoustics, 5. Edifier - Searched Google, AI Overview "bluetooth speakers nz": 1. Edifier, 2. Sony, 3. Ultimate Ears, 4. Bose - Searched Google, AI Overview "wireless speakers nz": 1. Edifier, 2. JBL, 3. Sony, 4. Ultimate Ears, 5. Sonos, 6. KEF Not named in any answer: Bang & Olufsen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Bowers & Wilkins changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bowers & Wilkins in New Zealand fell from 590 to 480. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands in New Zealand held steady, from 0.76% to 0.55%. ## How did search popularity change for New Zealand speaker brands in September 2026? - In September 2026, Sony gained share of searches among speaker brands in New Zealand, from 17.5% to 19.6%. - In September 2026, JBL gained share of searches among speaker brands in New Zealand, from 43.7% to 45%. - In September 2026, Bose lost share of searches among speaker brands in New Zealand, from 15% to 13.5%. - In September 2026, Marshall lost share of searches among speaker brands in New Zealand, from 2.9% to 2.2%. - In September 2026, Edifier rose from 8th to 7th among speaker brands in New Zealand. - In September 2026, Bang & Olufsen fell from 7th to 8th among speaker brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Speaker brands | 590 | 0.76% | 9 | | Nov 2025 | Speaker brands | 590 | 0.53% | 9 | | Dec 2025 | Speaker brands | 590 | 0.45% | 9 | | Jan 2026 | Speaker brands | 590 | 0.75% | 9 | | Feb 2026 | Speaker brands | 480 | 0.78% | 9 | | Mar 2026 | Speaker brands | 480 | 0.71% | 9 | | Apr 2026 | Speaker brands | 590 | 0.8% | 9 | | May 2026 | Speaker brands | 590 | 0.79% | 9 | | Jun 2026 | Speaker brands | 590 | 0.78% | 10 | | Jul 2026 | Speaker brands | 590 | 0.76% | 9 | | Aug 2026 | Speaker brands | 590 | 0.72% | 9 | | Sep 2026 | Speaker brands | 480 | 0.55% | 9 | ## How are Bowers & Wilkins’ branded searches counted? Brandwave collects information about searches that people make online using Bowers & Wilkins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bowers & wilkins” - “bowers and wilkins” ## Which speaker brands compete with Bowers & Wilkins? - [JBL](/demand/nz/brands/jbl) - [Sony](/demand/nz/brands/sony) - [Bose](/demand/nz/brands/bose) - [Sonos](/demand/nz/brands/sonos) - [Ultimate Ears](/demand/nz/brands/ultimate-ears) - [Marshall](/demand/nz/brands/marshall-audio): Head-to-head: /demand/nz/compare/bowers-wilkins-vs-marshall-audio - [Edifier](/demand/nz/brands/edifier): Head-to-head: /demand/nz/compare/bowers-wilkins-vs-edifier - [Bang & Olufsen](/demand/nz/brands/bang-and-olufsen): Head-to-head: /demand/nz/compare/bang-and-olufsen-vs-bowers-wilkins - [KEF](/demand/nz/brands/kef): Head-to-head: /demand/nz/compare/bowers-wilkins-vs-kef - [Q Acoustics](/demand/nz/brands/q-acoustics): Head-to-head: /demand/nz/compare/bowers-wilkins-vs-q-acoustics - [DALI](/demand/nz/brands/dali) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bowers & Wilkins: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bowers-wilkins This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bowers-wilkins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.