---
title: "Boulder Co: search popularity and Share of Search in New Zealand"
description: "Boulder Co runs climbing gyms in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/boulder-co"
publisher: "Brandwave"
---

# Boulder Co: search popularity and Share of Search in New Zealand

Boulder Co runs climbing gyms in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Boulder Co
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among climbing and bouldering gyms**: 22.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Climbing and bouldering gyms | 2 | 22.5% | 5.1K |

- [Climbing and bouldering gyms](/demand/nz/categories/nz-climbing-gyms)

## How has branded search demand for Boulder Co changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Boulder Co in New Zealand rose from 4.3K to 5.1K.
- Across the 11 months ending August 2026, Boulder Co’s estimated Share of Search among climbing and bouldering gyms in New Zealand increased from 20.7% to 22.5%.
- Across the 11 months ending August 2026, Boulder Co’s estimated Share of Search among climbing and bouldering gyms in New Zealand peaked at 23% in November 2025 and was lowest at 20.1% in January 2026.
- Across the 11 months ending August 2026, Boulder Co rose from 3rd to 2nd among climbing and bouldering gyms in New Zealand.

## How did search popularity change for New Zealand climbing and bouldering gyms in August 2026?

- In August 2026, Boulder Co overtook Clip 'n Climb to rank 2nd among climbing and bouldering gyms in New Zealand, at 22.5%.
- In August 2026, Extreme Edge gained estimated Share of Search among climbing and bouldering gyms in New Zealand, from 49.6% to 52.6%.
- In August 2026, Clip 'n Climb lost estimated Share of Search among climbing and bouldering gyms in New Zealand, from 23.4% to 18.9%.
- Estimated monthly branded searches for Hangdog in New Zealand rose 38.5% over 11 measured months, from 130 to 180 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Climbing and bouldering gyms | 4.3K | 20.7% | 3 |
| Nov 2025 | Climbing and bouldering gyms | 4.2K | 23% | 2 |
| Dec 2025 | Climbing and bouldering gyms | 4.1K | 20.9% | 3 |
| Jan 2026 | Climbing and bouldering gyms | 6.1K | 20.1% | 3 |
| Feb 2026 | Climbing and bouldering gyms | 4.2K | 22.5% | 2 |
| Mar 2026 | Climbing and bouldering gyms | 4.3K | 20.8% | 2 |
| Apr 2026 | Climbing and bouldering gyms | 6K | 21.2% | 3 |
| May 2026 | Climbing and bouldering gyms | 6.1K | 22.8% | 2 |
| Jun 2026 | Climbing and bouldering gyms | 5K | 22.1% | 2 |
| Jul 2026 | Climbing and bouldering gyms | 6K | 21.2% | 3 |
| Aug 2026 | Climbing and bouldering gyms | 5.1K | 22.5% | 2 |
| Sep 2026 | Climbing and bouldering gyms | — | — | — |

## How is Boulder Co measured?

Brandwave collects information about searches that people make online using Boulder Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “boulder co”
- “boulder co climbing”
- “boulder co nz”
- “boulder co rock climbing”
- “boulder co united states”
- “boulderco”
- “boulderco nz”
- “university of colorado boulder boulder co”
- “university of colorado boulder co”

## Which climbing and bouldering gyms compete with Boulder Co?

- [Extreme Edge](/demand/nz/brands/extreme-edge): Head-to-head: /demand/nz/compare/boulder-co-vs-extreme-edge
- [Clip 'n Climb](/demand/nz/brands/clip-n-climb): Head-to-head: /demand/nz/compare/boulder-co-vs-clip-n-climb
- [Uprising Bouldering](/demand/nz/brands/uprising-bouldering): Head-to-head: /demand/nz/compare/boulder-co-vs-uprising-bouldering
- [Hangdog](/demand/nz/brands/hangdog): Head-to-head: /demand/nz/compare/boulder-co-vs-hangdog

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Boulder Co: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/boulder-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/boulder-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.