--- title: "Both Brains: search popularity in New Zealand" description: "Both Brains is an it support company in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/both-brains" publisher: "Brandwave" --- # Both Brains: search popularity in New Zealand Both Brains is an it support company in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Both Brains - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Queenstown IT support companies**: 18.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Queenstown IT support companies | 3 | 18.2% | 80 | - [Queenstown IT support companies](/demand/nz/locations/queenstown/it-support-companies) ## Top Queenstown IT support companies in ChatGPT and Google AI Overviews In three ChatGPT questions, both Brains appeared in all three answers. Both Brains is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Both Brains | 1st | 3 of 3 | 3 of 3 | | South Pacific IT | 2nd | 3 of 3 | 3 of 3 | | Queenstown IT | 3rd | 2 of 3 | 2 of 3 | | Focus Technology Group | 4th | 2 of 3 | 2 of 3 | | The Computer Professors | 5th | 3 of 3 | 3 of 3 | | Mercury IT | 6th | 1 of 3 | 1 of 3 | | CoreTech | Not ranked | 0 of 3 | 0 of 3 | | OxygenIT | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Queenstown IT support companies - Asked ChatGPT "Which IT support company should I hire in Queenstown, New Zealand?": 1. Queenstown IT, 2. Both Brains, 3. South Pacific IT, 4. Focus Technology Group, 5. The Computer Professors - Asked ChatGPT "What are the best IT support companies in Queenstown, New Zealand?": 1. Both Brains, 2. South Pacific IT, 3. Queenstown IT, 4. Mercury IT, 5. The Computer Professors - Asked ChatGPT "What's the best IT support company in Queenstown, New Zealand for a small business?": 1. Both Brains, 2. South Pacific IT, 3. Focus Technology Group, 4. The Computer Professors Not named in any answer: CoreTech and OxygenIT. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Both Brains changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Both Brains in New Zealand held steady, from 260 to 250. - Across the 12 months ending September 2026, Both Brains’ share of searches among Queenstown IT support companies in New Zealand peaked at 22.4% in August 2026 and was lowest at 5.7% in February 2026. - Across the 12 months ending September 2026, Both Brains fell from 2nd to 3rd among Queenstown IT support companies in New Zealand. ## How did search popularity change for New Zealand Queenstown IT support companies in September 2026? - In September 2026, The Computer Professors gained share of searches among Queenstown IT support companies in New Zealand, from 24.5% to 31.8%. - In September 2026, Both Brains lost share of searches among Queenstown IT support companies in New Zealand, from 22.4% to 18.2%. - In September 2026, Queenstown IT lost share of searches among Queenstown IT support companies in New Zealand, from 34.7% to 31.8%. - In September 2026, South Pacific IT lost share of searches among Queenstown IT support companies in New Zealand, from 12.2% to 11.4%. - Estimated monthly branded searches for OxygenIT in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Queenstown IT support companies | 70 | 18.4% | 2 | | Nov 2025 | Queenstown IT support companies | 60 | 12.8% | 3 | | Dec 2025 | Queenstown IT support companies | 50 | 10% | 3 | | Jan 2026 | Queenstown IT support companies | 50 | 8.9% | 3 | | Feb 2026 | Queenstown IT support companies | 20 | 5.7% | 4 | | Mar 2026 | Queenstown IT support companies | 50 | 11.1% | 2 | | Apr 2026 | Queenstown IT support companies | 50 | 12.8% | 3 | | May 2026 | Queenstown IT support companies | 40 | 12.1% | 3 | | Jun 2026 | Queenstown IT support companies | 50 | 13.9% | 4 | | Jul 2026 | Queenstown IT support companies | 60 | 15.4% | 3 | | Aug 2026 | Queenstown IT support companies | 110 | 22.4% | 3 | | Sep 2026 | Queenstown IT support companies | 80 | 18.2% | 3 | ## How are Both Brains’ branded searches counted? Brandwave collects information about searches that people make online using Both Brains’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “both brains” - “both brains queenstown” ## Which Queenstown IT support companies compete with Both Brains? - [Queenstown IT](/demand/nz/brands/queenstown-it): Head-to-head: /demand/nz/compare/both-brains-vs-queenstown-it - [The Computer Professors](/demand/nz/brands/the-computer-professors): Head-to-head: /demand/nz/compare/both-brains-vs-the-computer-professors - [South Pacific IT](/demand/nz/brands/south-pacific-it): Head-to-head: /demand/nz/compare/both-brains-vs-south-pacific-it - [Focus Technology Group](/demand/nz/brands/focus-technology-group): Head-to-head: /demand/nz/compare/both-brains-vs-focus-technology-group - [Mercury IT](/demand/nz/brands/mercury-it): Head-to-head: /demand/nz/compare/both-brains-vs-mercury-it - [CoreTech](/demand/nz/brands/coretech) - [OxygenIT](/demand/nz/brands/oxygenit) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Both Brains: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/both-brains This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/both-brains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.