---
title: "Boston Consulting Group: search popularity and Share of Search in New Zealand"
description: "Boston Consulting Group is a management consultancy working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/boston-consulting-group"
publisher: "Brandwave"
---

# Boston Consulting Group: search popularity and Share of Search in New Zealand

Boston Consulting Group is a management consultancy working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Boston Consulting Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among management consultancies**: 23.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Management consultancies | 2 | 23.9% | 1.6K |

- [Management consultancies](/demand/nz/categories/nz-management-consultancies)

## How has branded search demand for Boston Consulting Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Boston Consulting Group in New Zealand fell from 1.8K to 1.6K.
- Across the 11 months ending August 2026, Boston Consulting Group’s estimated Share of Search among management consultancies in New Zealand peaked at 29.6% in May 2026 and was lowest at 20.3% in July 2026.

## How did search popularity change for New Zealand management consultancies in August 2026?

- In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%.
- In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.
- In August 2026, Accenture lost estimated Share of Search among management consultancies in New Zealand, from 51.1% to 45.1%.
- In August 2026, Bain & Company lost estimated Share of Search among management consultancies in New Zealand, from 9.2% to 8.4%.
- Estimated monthly branded searches for Sapere in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Management consultancies | 1.8K | 23.6% | 2 |
| Nov 2025 | Management consultancies | 1.6K | 24.8% | 2 |
| Dec 2025 | Management consultancies | 1.1K | 24.4% | 2 |
| Jan 2026 | Management consultancies | 1.6K | 25.6% | 2 |
| Feb 2026 | Management consultancies | 1.9K | 25.9% | 2 |
| Mar 2026 | Management consultancies | 1.9K | 22.8% | 3 |
| Apr 2026 | Management consultancies | 1.8K | 26.5% | 2 |
| May 2026 | Management consultancies | 1.9K | 29.6% | 2 |
| Jun 2026 | Management consultancies | 1.7K | 24.5% | 2 |
| Jul 2026 | Management consultancies | 1.2K | 20.3% | 2 |
| Aug 2026 | Management consultancies | 1.6K | 23.9% | 2 |
| Sep 2026 | Management consultancies | — | — | — |

## How is Boston Consulting Group measured?

Brandwave collects information about searches that people make online using Boston Consulting Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bcg”
- “bcg com”
- “bcg consulting”
- “bcg consulting group”
- “boston consulting group near me”
- “boston consulting group nz”
- “boston consulting group strategy”
- “matrix bcg”

## Which management consultancies compete with Boston Consulting Group?

- [Accenture](/demand/nz/brands/accenture): Head-to-head: /demand/nz/compare/accenture-vs-boston-consulting-group
- [McKinsey & Company](/demand/nz/brands/mckinsey-and-company): Head-to-head: /demand/nz/compare/boston-consulting-group-vs-mckinsey-and-company
- [Bain & Company](/demand/nz/brands/bain-and-company): Head-to-head: /demand/nz/compare/bain-and-company-vs-boston-consulting-group
- [Sapere](/demand/nz/brands/sapere): Head-to-head: /demand/nz/compare/boston-consulting-group-vs-sapere

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Boston Consulting Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/boston-consulting-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/boston-consulting-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.