--- title: "Bostitch: search popularity in New Zealand" description: "A maker of nailers, staplers and air compressors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bostitch" publisher: "Brandwave" --- # Bostitch: search popularity in New Zealand A maker of nailers, staplers and air compressors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bostitch - **Owned by**: Stanley Black & Decker - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among air nailer brands**: 0.15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Air nailer brands | 7 | 0.15% | 30 | | Framing nail gun brands | 6 | 0.17% | 30 | - [Air nailer brands](/demand/nz/categories/nz-air-nailer-brands) - [Framing nail gun brands](/demand/nz/categories/nz-framing-nail-gun-brands) ## Top air nailer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bostitch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bostitch is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Paslode | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HiKOKI | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Senco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bostitch | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Makita | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Hitachi | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | DeWalt | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air nailer brands - Asked ChatGPT "Which air nailer brand should I buy in New Zealand?": 1. Senco, 2. HiKOKI, 3. Paslode - Asked ChatGPT "What are the best air nailer brands in New Zealand?": 1. Paslode, 2. HiKOKI, 3. Bostitch, 4. Senco, 5. Makita - Asked ChatGPT "What's the best air nailer brand in New Zealand for a workshop?": 1. Paslode, 2. Senco, 3. Bostitch - Searched Google, AI Overview "air nailer brands": 1. HiKOKI, 2. Hitachi, 3. Makita, 4. Bostitch, 5. DeWalt, 6. Paslode - Searched Google, AI Overview "best air nailer": 1. Bostitch, 2. Makita Not named in any answer: Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Bostitch changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bostitch in New Zealand fell from 40 to 30. - Across the 12 months ending September 2026, Bostitch’s share of searches among air nailer brands in New Zealand held steady, from 0.23% to 0.15%. - Across the 12 months ending September 2026, Bostitch’s share of searches among framing nail gun brands in New Zealand held steady, from 0.26% to 0.17%. ## How did search popularity change for New Zealand air nailer brands in September 2026? - In September 2026, Makita gained share of searches among air nailer brands in New Zealand, from 38.5% to 44.1%. - In September 2026, Milwaukee lost share of searches among air nailer brands in New Zealand, from 19% to 14.3%. - In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%. - HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026. - Estimated monthly branded searches for Senco in New Zealand rose 20.5% over 12 measured months, from 730 to 880 in September 2026. - Estimated monthly branded searches for Hitachi in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## How did search popularity change for New Zealand framing nail gun brands in September 2026? - In September 2026, Ryobi gained share of searches among framing nail gun brands in New Zealand, from 35.8% to 41.2%. - In September 2026, Paslode gained share of searches among framing nail gun brands in New Zealand, from 3.4% to 4%. - In September 2026, Milwaukee lost share of searches among framing nail gun brands in New Zealand, from 21.4% to 16.3%. - In September 2026, DeWalt lost share of searches among framing nail gun brands in New Zealand, from 28.5% to 27.5%. - Estimated monthly branded searches for HiKOKI in New Zealand rose 20.1% over 12 measured months, from 1.6K to 2K in September 2026. - Estimated monthly branded searches for Bostitch in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air nailer brands | 40 | 0.23% | 7 | | Nov 2025 | Air nailer brands | 20 | 0.1% | 7 | | Dec 2025 | Air nailer brands | 30 | 0.18% | 7 | | Jan 2026 | Air nailer brands | 30 | 0.19% | 7 | | Feb 2026 | Air nailer brands | 20 | 0.12% | 7 | | Mar 2026 | Air nailer brands | 30 | 0.17% | 7 | | Apr 2026 | Air nailer brands | 40 | 0.25% | 7 | | May 2026 | Air nailer brands | 20 | 0.12% | 7 | | Jun 2026 | Air nailer brands | 30 | 0.16% | 7 | | Jul 2026 | Air nailer brands | 30 | 0.17% | 7 | | Aug 2026 | Air nailer brands | 40 | 0.2% | 7 | | Sep 2026 | Air nailer brands | 30 | 0.15% | 7 | | Oct 2025 | Framing nail gun brands | 40 | 0.26% | 6 | | Nov 2025 | Framing nail gun brands | 20 | 0.1% | 6 | | Dec 2025 | Framing nail gun brands | 30 | 0.17% | 6 | | Jan 2026 | Framing nail gun brands | 30 | 0.2% | 6 | | Feb 2026 | Framing nail gun brands | 20 | 0.14% | 6 | | Mar 2026 | Framing nail gun brands | 30 | 0.19% | 6 | | Apr 2026 | Framing nail gun brands | 40 | 0.28% | 6 | | May 2026 | Framing nail gun brands | 20 | 0.14% | 6 | | Jun 2026 | Framing nail gun brands | 30 | 0.19% | 6 | | Jul 2026 | Framing nail gun brands | 30 | 0.21% | 6 | | Aug 2026 | Framing nail gun brands | 40 | 0.23% | 6 | | Sep 2026 | Framing nail gun brands | 30 | 0.17% | 6 | ## How are Bostitch’s branded searches counted? Brandwave collects information about searches that people make online using Bostitch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bostitch” ## Which air nailer brands compete with Bostitch? - [Makita](/demand/nz/brands/makita) - [DeWalt](/demand/nz/brands/dewalt) - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/bostitch-vs-milwaukee - [HiKOKI](/demand/nz/brands/hikoki): Head-to-head: /demand/nz/compare/bostitch-vs-hikoki - [Senco](/demand/nz/brands/senco): Head-to-head: /demand/nz/compare/bostitch-vs-senco - [Paslode](/demand/nz/brands/paslode): Head-to-head: /demand/nz/compare/bostitch-vs-paslode - [Hitachi](/demand/nz/brands/hitachi): Head-to-head: /demand/nz/compare/bostitch-vs-hitachi ## Who owns Bostitch? Bostitch is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker. - [Stanley Black & Decker](/demand/nz/companies/stanley-black-decker): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Bostitch? Bostitch is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker. ## Cite this page Brandwave. "Bostitch: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bostitch This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bostitch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.