--- title: "Bostik: search popularity in New Zealand" description: "Bostik makes adhesives and sealants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bostik" publisher: "Brandwave" --- # Bostik: search popularity in New Zealand Bostik makes adhesives and sealants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bostik - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among adhesive and sealant brands**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Adhesive and sealant brands | 6 | 5.8% | 390 | | Construction chemical brands | 5 | 8.6% | 390 | | Waterproofing brands | 4 | 16% | 390 | - [Adhesive and sealant brands](/demand/nz/categories/nz-adhesive-and-sealant-brands) - [Construction chemical brands](/demand/nz/categories/nz-construction-chemical-brands) - [Waterproofing brands](/demand/nz/categories/nz-waterproofing-brands) ## Top adhesive and sealant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bostik was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bostik is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adhesive and sealant brands - Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails - Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails - Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika Not named in any answer: Holdfast, Parfix and Tarzan's Grip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Bostik changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bostik in New Zealand held steady at 390. - Across the 12 months ending September 2026, Bostik’s share of searches among adhesive and sealant brands in New Zealand decreased from 6.3% to 5.8%. - Across the 12 months ending September 2026, Bostik’s share of searches among adhesive and sealant brands in New Zealand peaked at 8.3% in May 2026 and was lowest at 5.4% in January 2026. - Across the 12 months ending September 2026, Bostik’s share of searches among construction chemical brands in New Zealand decreased from 9.4% to 8.6%. - Across the 12 months ending September 2026, Bostik’s share of searches among construction chemical brands in New Zealand peaked at 11% in August 2026 and was lowest at 7.6% in April 2026. - Across the 12 months ending September 2026, Bostik’s share of searches among waterproofing brands in New Zealand increased from 15.2% to 16%. - Across the 12 months ending September 2026, Bostik’s share of searches among waterproofing brands in New Zealand peaked at 20.7% in August 2026 and was lowest at 14.9% in April 2026. ## How did search popularity change for New Zealand adhesive and sealant brands in September 2026? - In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches. - In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%. - In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%. - In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%. - Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026. - In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand. ## How did search popularity change for New Zealand construction chemical brands in September 2026? - In September 2026, Mapei overtook Bostik to rank 3rd among construction chemical brands in New Zealand, with 13.1% of the searches. - In September 2026, Ardex gained share of searches among construction chemical brands in New Zealand, from 13.5% to 15.9%. - In September 2026, Bostik lost share of searches among construction chemical brands in New Zealand, from 11% to 8.6%. - In September 2026, Fosroc lost share of searches among construction chemical brands in New Zealand, from 3.9% to 3.1%. - In September 2026, Sika lost share of searches among construction chemical brands in New Zealand, from 45.6% to 44.9%. - In September 2026, Rockbond rose from 7th to 6th among construction chemical brands in New Zealand. ## How did search popularity change for New Zealand waterproofing brands in September 2026? - In September 2026, Mapei overtook Nuralite and Bostik to rank 2nd among waterproofing brands in New Zealand, with 24.2% of the searches. - In September 2026, Ardex gained share of searches among waterproofing brands in New Zealand, from 25.4% to 29.5%. - In September 2026, Bostik lost share of searches among waterproofing brands in New Zealand, from 20.7% to 16%. - In September 2026, Fosroc lost share of searches among waterproofing brands in New Zealand, from 7.3% to 5.7%. - In September 2026, Nuralite lost share of searches among waterproofing brands in New Zealand, from 25.4% to 24.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Adhesive and sealant brands | 390 | 6.3% | 6 | | Nov 2025 | Adhesive and sealant brands | 390 | 6.9% | 6 | | Dec 2025 | Adhesive and sealant brands | 320 | 5.9% | 6 | | Jan 2026 | Adhesive and sealant brands | 320 | 5.4% | 6 | | Feb 2026 | Adhesive and sealant brands | 390 | 7% | 6 | | Mar 2026 | Adhesive and sealant brands | 390 | 6.5% | 6 | | Apr 2026 | Adhesive and sealant brands | 320 | 5.6% | 7 | | May 2026 | Adhesive and sealant brands | 480 | 8.3% | 6 | | Jun 2026 | Adhesive and sealant brands | 480 | 7.9% | 6 | | Jul 2026 | Adhesive and sealant brands | 480 | 7.8% | 6 | | Aug 2026 | Adhesive and sealant brands | 480 | 7.4% | 6 | | Sep 2026 | Adhesive and sealant brands | 390 | 5.8% | 6 | | Oct 2025 | Construction chemical brands | 390 | 9.4% | 5 | | Nov 2025 | Construction chemical brands | 390 | 8.8% | 5 | | Dec 2025 | Construction chemical brands | 320 | 9.7% | 4 | | Jan 2026 | Construction chemical brands | 320 | 9.2% | 4 | | Feb 2026 | Construction chemical brands | 390 | 8.9% | 4 | | Mar 2026 | Construction chemical brands | 390 | 8% | 5 | | Apr 2026 | Construction chemical brands | 320 | 7.6% | 5 | | May 2026 | Construction chemical brands | 480 | 10.1% | 3 | | Jun 2026 | Construction chemical brands | 480 | 10.3% | 4 | | Jul 2026 | Construction chemical brands | 480 | 10.8% | 3 | | Aug 2026 | Construction chemical brands | 480 | 11% | 3 | | Sep 2026 | Construction chemical brands | 390 | 8.6% | 5 | | Oct 2025 | Waterproofing brands | 390 | 15.2% | 4 | | Nov 2025 | Waterproofing brands | 390 | 15.9% | 4 | | Dec 2025 | Waterproofing brands | 320 | 18.8% | 4 | | Jan 2026 | Waterproofing brands | 320 | 16.8% | 4 | | Feb 2026 | Waterproofing brands | 390 | 16.2% | 4 | | Mar 2026 | Waterproofing brands | 390 | 15.7% | 4 | | Apr 2026 | Waterproofing brands | 320 | 14.9% | 4 | | May 2026 | Waterproofing brands | 480 | 19.8% | 3 | | Jun 2026 | Waterproofing brands | 480 | 19% | 4 | | Jul 2026 | Waterproofing brands | 480 | 20.1% | 3 | | Aug 2026 | Waterproofing brands | 480 | 20.7% | 3 | | Sep 2026 | Waterproofing brands | 390 | 16% | 4 | ## How are Bostik’s branded searches counted? Brandwave collects information about searches that people make online using Bostik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bostik” ## Which adhesive and sealant brands compete with Bostik? - [Loctite](/demand/nz/brands/loctite) - [Gorilla Glue](/demand/nz/brands/gorilla-glue) - [Liquid Nails](/demand/nz/brands/liquid-nails): Head-to-head: /demand/nz/compare/bostik-vs-liquid-nails - [Selleys](/demand/nz/brands/selleys): Head-to-head: /demand/nz/compare/bostik-vs-selleys - [Araldite](/demand/nz/brands/araldite): Head-to-head: /demand/nz/compare/araldite-vs-bostik - [Holdfast](/demand/nz/brands/holdfast): Head-to-head: /demand/nz/compare/bostik-vs-holdfast - [Parfix](/demand/nz/brands/parfix): Head-to-head: /demand/nz/compare/bostik-vs-parfix - [Tarzan's Grip](/demand/nz/brands/tarzans-grip) - [Sika](/demand/nz/brands/sika) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bostik: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bostik This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bostik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.