---
title: "Boss: search popularity in New Zealand"
description: "Boss makes guitar effects pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/boss-pedals"
publisher: "Brandwave"
---

# Boss: search popularity in New Zealand

Boss makes guitar effects pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Boss
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among guitar amp brands**: 6.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Guitar amp brands | 2 | 6.6% | 310 |
| Guitar tuner brands | 4 | 2.8% | 130 |
| Drum machine brands | 8 | 0.46% | 10 |
| Guitar pedal brands | 2 | 9.8% | 130 |

- [Guitar amp brands](/demand/nz/categories/nz-guitar-amp-brands)
- [Guitar tuner brands](/demand/nz/categories/nz-guitar-tuner-brands)
- [Drum machine brands](/demand/nz/categories/nz-drum-machine-brands)
- [Guitar pedal brands](/demand/nz/categories/nz-guitar-pedal-brands)

## Top guitar amp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Boss was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Boss is the second most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fender | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Boss | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Marshall | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Orange | 4th | 3 of 3 | 1 of 1 | 4 of 4 |
| Yamaha | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Vox | 6th | 1 of 3 | 1 of 1 | 2 of 4 |
| Blackstar | 7th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about guitar amp brands

- Asked ChatGPT "Which guitar amp brand should I buy in New Zealand?": 1. Boss, 2. Fender, 3. Yamaha, 4. Marshall, 5. Orange
- Asked ChatGPT "What are the best guitar amp brands in New Zealand?": 1. Fender, 2. Boss, 3. Yamaha, 4. Marshall, 5. Orange, 6. Vox, 7. Blackstar
- Asked ChatGPT "What's the best guitar amp brand in New Zealand for a guitar rig?": 1. Marshall, 2. Orange, 3. Fender, 4. Boss
- Searched Google, AI Overview "guitar amplifier nz": 1. Vox, 2. Orange

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Boss changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Boss in New Zealand fell from 500 to 450.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar amp brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 5.3% in May 2026.
- Across the 12 months ending September 2026, Boss rose from 3rd to 2nd among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar tuner brands in New Zealand decreased from 4% to 2.8%.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar tuner brands in New Zealand peaked at 8.1% in March 2026 and was lowest at 2.4% in August 2026.
- Across the 12 months ending September 2026, Boss’ share of searches among drum machine brands in New Zealand held steady, from 0.44% to 0.46%.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand decreased from 14.1% to 9.8%.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand peaked at 27.5% in March 2026 and was lowest at 9.8% in September 2026.

## How did search popularity change for New Zealand guitar amp brands in September 2026?

- In September 2026, Yamaha overtook Vox to rank 4th among guitar amp brands in New Zealand, with 6.2% of the searches.
- In September 2026, Blackstar overtook Vox and Orange to rank 5th among guitar amp brands in New Zealand, with 4.9% of the searches.
- In September 2026, Boss overtook Marshall to rank 2nd among guitar amp brands in New Zealand, with 6.6% of the searches.
- In September 2026, Fender lost share of searches among guitar amp brands in New Zealand, from 68.6% to 67.2%.
- In September 2026, Vox lost share of searches among guitar amp brands in New Zealand, from 5.1% to 3.9%.
- Estimated monthly branded searches for Marshall in New Zealand fell 16.2% over 12 measured months, from 370 to 310 in September 2026.

## How did search popularity change for New Zealand guitar tuner brands in September 2026?

- In September 2026, Fender gained share of searches among guitar tuner brands in New Zealand, from 63% to 67.4%.
- In September 2026, D'Addario lost share of searches among guitar tuner brands in New Zealand, from 11.4% to 8.6%.
- In September 2026, Korg lost share of searches among guitar tuner brands in New Zealand, from 20.9% to 19.1%.
- Estimated monthly branded searches for Peterson in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
- Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026.

## How did search popularity change for New Zealand drum machine brands in September 2026?

- In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches.
- In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%.
- In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%.
- In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%.
- In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%.
- Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

## How did search popularity change for New Zealand guitar pedal brands in September 2026?

- In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%.
- In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%.
- In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%.
- In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%.
- In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%.
- Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Guitar amp brands | 310 | 6.8% | 3 |
| Nov 2025 | Guitar amp brands | 370 | 8.3% | 2 |
| Dec 2025 | Guitar amp brands | 390 | 8.5% | 2 |
| Jan 2026 | Guitar amp brands | 330 | 7.7% | 2 |
| Feb 2026 | Guitar amp brands | 310 | 7.9% | 2 |
| Mar 2026 | Guitar amp brands | 310 | 6.8% | 2 |
| Apr 2026 | Guitar amp brands | 250 | 5.6% | 3 |
| May 2026 | Guitar amp brands | 260 | 5.3% | 3 |
| Jun 2026 | Guitar amp brands | 240 | 5.3% | 3 |
| Jul 2026 | Guitar amp brands | 330 | 7.1% | 3 |
| Aug 2026 | Guitar amp brands | 260 | 5.8% | 3 |
| Sep 2026 | Guitar amp brands | 310 | 6.6% | 2 |
| Oct 2025 | Guitar tuner brands | 180 | 4% | 4 |
| Nov 2025 | Guitar tuner brands | 160 | 3.6% | 4 |
| Dec 2025 | Guitar tuner brands | 170 | 3.9% | 4 |
| Jan 2026 | Guitar tuner brands | 130 | 3% | 4 |
| Feb 2026 | Guitar tuner brands | 210 | 5.4% | 4 |
| Mar 2026 | Guitar tuner brands | 380 | 8.1% | 3 |
| Apr 2026 | Guitar tuner brands | 190 | 4.2% | 4 |
| May 2026 | Guitar tuner brands | 230 | 4.5% | 4 |
| Jun 2026 | Guitar tuner brands | 140 | 3% | 4 |
| Jul 2026 | Guitar tuner brands | 150 | 3.2% | 4 |
| Aug 2026 | Guitar tuner brands | 120 | 2.4% | 4 |
| Sep 2026 | Guitar tuner brands | 130 | 2.8% | 4 |
| Oct 2025 | Drum machine brands | 10 | 0.44% | 8 |
| Nov 2025 | Drum machine brands | 10 | 0.49% | 8 |
| Dec 2025 | Drum machine brands | 10 | 0.53% | 8 |
| Jan 2026 | Drum machine brands | 10 | 0.51% | 8 |
| Feb 2026 | Drum machine brands | 10 | 0.6% | 8 |
| Mar 2026 | Drum machine brands | 10 | 0.49% | 8 |
| Apr 2026 | Drum machine brands | 10 | 0.49% | 8 |
| May 2026 | Drum machine brands | 10 | 0.46% | 8 |
| Jun 2026 | Drum machine brands | 10 | 0.48% | 8 |
| Jul 2026 | Drum machine brands | 20 | 0.98% | 8 |
| Aug 2026 | Drum machine brands | 10 | 0.43% | 8 |
| Sep 2026 | Drum machine brands | 10 | 0.46% | 8 |
| Oct 2025 | Guitar pedal brands | 180 | 14.1% | 2 |
| Nov 2025 | Guitar pedal brands | 160 | 13% | 2 |
| Dec 2025 | Guitar pedal brands | 170 | 12.9% | 2 |
| Jan 2026 | Guitar pedal brands | 130 | 11.3% | 2 |
| Feb 2026 | Guitar pedal brands | 210 | 18.9% | 2 |
| Mar 2026 | Guitar pedal brands | 380 | 27.5% | 2 |
| Apr 2026 | Guitar pedal brands | 190 | 15.7% | 2 |
| May 2026 | Guitar pedal brands | 230 | 17.6% | 2 |
| Jun 2026 | Guitar pedal brands | 140 | 11.5% | 2 |
| Jul 2026 | Guitar pedal brands | 150 | 12.2% | 2 |
| Aug 2026 | Guitar pedal brands | 120 | 10% | 2 |
| Sep 2026 | Guitar pedal brands | 130 | 9.8% | 2 |

## How are Boss’ branded searches counted?

Brandwave collects information about searches that people make online using Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “boss amp”
- “boss drum machine”
- “boss guitar pedal”
- “boss katana”
- “boss pedal”

## Which guitar amp brands compete with Boss?

- [Fender](/demand/nz/brands/fender): Head-to-head: /demand/nz/compare/boss-pedals-vs-fender
- [Marshall](/demand/nz/brands/marshall-audio): Head-to-head: /demand/nz/compare/boss-pedals-vs-marshall-audio
- [Yamaha](/demand/nz/brands/yamaha): Head-to-head: /demand/nz/compare/boss-pedals-vs-yamaha
- [Blackstar](/demand/nz/brands/blackstar-amps): Head-to-head: /demand/nz/compare/blackstar-amps-vs-boss-pedals
- [Orange](/demand/nz/brands/orange-amps): Head-to-head: /demand/nz/compare/boss-pedals-vs-orange-amps
- [Vox](/demand/nz/brands/vox-amps)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Boss: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/boss-pedals

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/boss-pedals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.