--- title: "Bose: search popularity and Share of Search in New Zealand" description: "Bose offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bose" publisher: "Brandwave" --- # Bose: search popularity and Share of Search in New Zealand Bose offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bose - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among headphone brands**: 7.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Headphone brands | 4 | 7.1% | 17.9K | | Speaker brands | 2 | 19.8% | 17.9K | - [Headphone brands](/demand/nz/categories/nz-headphone-brands) - [Speaker brands](/demand/nz/categories/nz-speaker-brands) ## How has branded search demand for Bose changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bose in New Zealand held steady, from 18K to 17.9K. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among headphone brands in New Zealand decreased from 7.9% to 7.1%. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among headphone brands in New Zealand peaked at 8.2% in November 2025 and was lowest at 6.7% in March 2026. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among speaker brands in New Zealand decreased from 21.4% to 19.8%. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among speaker brands in New Zealand peaked at 21.4% in October 2025 and was lowest at 15.7% in December 2025. ## How did search popularity change for New Zealand headphone brands in August 2026? - In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%. - In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%. - In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%. - In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%. - Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026. - In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand. ## How did search popularity change for New Zealand speaker brands in August 2026? - In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%. - Estimated monthly branded searches for Marshall in New Zealand rose 32.5% over 11 measured months, from 2.3K to 3.1K in August 2026. - Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026. - Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Headphone brands | 18K | 7.9% | 4 | | Nov 2025 | Headphone brands | 23.8K | 8.2% | 4 | | Dec 2025 | Headphone brands | 23.2K | 7.5% | 4 | | Jan 2026 | Headphone brands | 15.3K | 7.3% | 4 | | Feb 2026 | Headphone brands | 12.3K | 6.7% | 4 | | Mar 2026 | Headphone brands | 14.1K | 6.7% | 4 | | Apr 2026 | Headphone brands | 14.7K | 7.2% | 4 | | May 2026 | Headphone brands | 16.8K | 7.3% | 4 | | Jun 2026 | Headphone brands | 17.1K | 7.2% | 4 | | Jul 2026 | Headphone brands | 16.7K | 7% | 4 | | Aug 2026 | Headphone brands | 17.9K | 7.1% | 4 | | Sep 2026 | Headphone brands | — | — | — | | Oct 2025 | Speaker brands | 18K | 21.4% | 2 | | Nov 2025 | Speaker brands | 23.8K | 19.7% | 2 | | Dec 2025 | Speaker brands | 23.2K | 15.7% | 2 | | Jan 2026 | Speaker brands | 15.3K | 17.9% | 2 | | Feb 2026 | Speaker brands | 12.3K | 18.6% | 2 | | Mar 2026 | Speaker brands | 14.1K | 19.6% | 2 | | Apr 2026 | Speaker brands | 14.7K | 18.6% | 2 | | May 2026 | Speaker brands | 16.8K | 20.7% | 2 | | Jun 2026 | Speaker brands | 17.1K | 20.8% | 2 | | Jul 2026 | Speaker brands | 16.7K | 19.6% | 2 | | Aug 2026 | Speaker brands | 17.9K | 19.8% | 2 | | Sep 2026 | Speaker brands | — | — | — | ## How is Bose measured? Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bose” - “bose bluetooth speaker” - “bose cancelling headphones” - “bose co nz” - “bose ear phones” - “bose earbuds” - “bose earphones” - “bose near me” - “bose nz” - “bose online” - “bose open earbuds” - “bose qc” - “bose qc earbuds” - “bose qc headphones” - “bose soundbar” - “bose soundlink” - “bose soundlink flex” - “bose speakers” - “bose tv speaker” ## Which headphone brands compete with Bose? - [AirPods](/demand/nz/brands/airpods): Head-to-head: /demand/nz/compare/airpods-vs-bose - [JBL](/demand/nz/brands/jbl): Head-to-head: /demand/nz/compare/bose-vs-jbl - [Sony](/demand/nz/brands/sony): Head-to-head: /demand/nz/compare/bose-vs-sony - [Sennheiser](/demand/nz/brands/sennheiser): Head-to-head: /demand/nz/compare/bose-vs-sennheiser - [Skullcandy](/demand/nz/brands/skullcandy): Head-to-head: /demand/nz/compare/bose-vs-skullcandy - [Beats](/demand/nz/brands/beats) - [Marshall](/demand/nz/brands/marshall-audio) - [Jabra](/demand/nz/brands/jabra) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bose: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bose This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.