---
title: "Bosch: search popularity and Share of Search in New Zealand"
description: "Bosch offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bosch"
publisher: "Brandwave"
---

# Bosch: search popularity and Share of Search in New Zealand

Bosch offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bosch
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dishwasher brands**: 11.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwasher brands | 5 | 11.1% | 12.9K |
| Home appliance brands | 6 | 7.8% | 12.9K |
| Oven and cooktop brands | 4 | 11.4% | 12.9K |
| Washing machine brands | 4 | 10.8% | 12.9K |

- [Dishwasher brands](/demand/nz/categories/nz-dishwasher-brands)
- [Home appliance brands](/demand/nz/categories/nz-home-appliance-brands)
- [Oven and cooktop brands](/demand/nz/categories/nz-oven-and-cooktop-brands)
- [Washing machine brands](/demand/nz/categories/nz-washing-machine-brands)

## How has branded search demand for Bosch changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bosch in New Zealand rose from 12.1K to 12.9K.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among dishwasher brands in New Zealand peaked at 12.2% in July 2026 and was lowest at 10% in November 2025.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand decreased from 8.6% to 7.8%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand peaked at 9.3% in May 2026 and was lowest at 7.8% in November 2025.
- Across the 11 months ending August 2026, Bosch fell from 5th to 6th among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 12.5% to 11.4%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 11.3% in November 2025.
- Across the 11 months ending August 2026, Bosch fell from 3rd to 4th among oven and cooktop brands in New Zealand.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among washing machine brands in New Zealand peaked at 11.9% in July 2026 and was lowest at 10.2% in November 2025.

## How did search popularity change for New Zealand dishwasher brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.
- In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.
- In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.
- In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
- In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
- Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
- In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

## How did search popularity change for New Zealand oven and cooktop brands in August 2026?

- In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.
- In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.
- Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.
- In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.
- In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

## How did search popularity change for New Zealand washing machine brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
- In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.
- In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwasher brands | 12.1K | 11.1% | 5 |
| Nov 2025 | Dishwasher brands | 12.1K | 10% | 5 |
| Dec 2025 | Dishwasher brands | 10.8K | 10.3% | 5 |
| Jan 2026 | Dishwasher brands | 11.6K | 10.6% | 5 |
| Feb 2026 | Dishwasher brands | 10.7K | 10.9% | 5 |
| Mar 2026 | Dishwasher brands | 12.2K | 11.1% | 5 |
| Apr 2026 | Dishwasher brands | 12.3K | 11.1% | 5 |
| May 2026 | Dishwasher brands | 14.9K | 12% | 3 |
| Jun 2026 | Dishwasher brands | 13.8K | 11% | 4 |
| Jul 2026 | Dishwasher brands | 15.3K | 12.2% | 3 |
| Aug 2026 | Dishwasher brands | 12.9K | 11.1% | 5 |
| Sep 2026 | Dishwasher brands | — | — | — |
| Oct 2025 | Home appliance brands | 12.1K | 8.6% | 5 |
| Nov 2025 | Home appliance brands | 12.1K | 7.8% | 5 |
| Dec 2025 | Home appliance brands | 10.8K | 7.9% | 5 |
| Jan 2026 | Home appliance brands | 11.6K | 8.1% | 5 |
| Feb 2026 | Home appliance brands | 10.7K | 8.4% | 6 |
| Mar 2026 | Home appliance brands | 12.2K | 8.4% | 6 |
| Apr 2026 | Home appliance brands | 12.3K | 8.5% | 5 |
| May 2026 | Home appliance brands | 14.9K | 9.3% | 3 |
| Jun 2026 | Home appliance brands | 13.8K | 8.5% | 5 |
| Jul 2026 | Home appliance brands | 15.3K | 8.9% | 4 |
| Aug 2026 | Home appliance brands | 12.9K | 7.8% | 6 |
| Sep 2026 | Home appliance brands | — | — | — |
| Oct 2025 | Oven and cooktop brands | 12.1K | 12.5% | 3 |
| Nov 2025 | Oven and cooktop brands | 12.1K | 11.3% | 3 |
| Dec 2025 | Oven and cooktop brands | 10.8K | 11.8% | 3 |
| Jan 2026 | Oven and cooktop brands | 11.6K | 12.2% | 3 |
| Feb 2026 | Oven and cooktop brands | 10.7K | 12.5% | 3 |
| Mar 2026 | Oven and cooktop brands | 12.2K | 12.6% | 3 |
| Apr 2026 | Oven and cooktop brands | 12.3K | 12.8% | 3 |
| May 2026 | Oven and cooktop brands | 14.9K | 13.8% | 2 |
| Jun 2026 | Oven and cooktop brands | 13.8K | 12.8% | 2 |
| Jul 2026 | Oven and cooktop brands | 15.3K | 12.9% | 3 |
| Aug 2026 | Oven and cooktop brands | 12.9K | 11.4% | 4 |
| Sep 2026 | Oven and cooktop brands | — | — | — |
| Oct 2025 | Washing machine brands | 12.1K | 11.2% | 4 |
| Nov 2025 | Washing machine brands | 12.1K | 10.2% | 4 |
| Dec 2025 | Washing machine brands | 10.8K | 10.3% | 4 |
| Jan 2026 | Washing machine brands | 11.6K | 10.5% | 4 |
| Feb 2026 | Washing machine brands | 10.7K | 10.6% | 5 |
| Mar 2026 | Washing machine brands | 12.2K | 10.6% | 5 |
| Apr 2026 | Washing machine brands | 12.3K | 10.8% | 4 |
| May 2026 | Washing machine brands | 14.9K | 11.7% | 3 |
| Jun 2026 | Washing machine brands | 13.8K | 10.7% | 5 |
| Jul 2026 | Washing machine brands | 15.3K | 11.9% | 3 |
| Aug 2026 | Washing machine brands | 12.9K | 10.8% | 4 |
| Sep 2026 | Washing machine brands | — | — | — |

## How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bosch 10kg washing machine”
- “bosch 300 series washing machine”
- “bosch 8kg washing machine”
- “bosch 9kg washing machine”
- “bosch avantixx washing machine”
- “bosch classixx washing machine”
- “bosch combination microwave oven”
- “bosch cooktop”
- “bosch dishdrawer”
- “bosch dishwasher”
- “bosch double oven”
- “bosch dryer”
- “bosch freestanding oven”
- “bosch fridge”
- “bosch inbuilt oven”
- “bosch induction oven”
- “bosch integrated dishwasher”
- “bosch maxx classic washing machine”
- “bosch maxx washing machine”
- “bosch micro oven”
- “bosch microwave oven integrated”
- “bosch oven”
- “bosch rangehood”
- “bosch self cleaning oven”
- “bosch series 2 washing machine”
- “bosch series 4 oven”
- “bosch series 4 washing machine”
- “bosch series 4 washing machine 7kg”
- “bosch series 6 oven”
- “bosch series 6 washing machine”
- “bosch series 8 oven”
- “bosch series 8 washing machine”
- “bosch top loader”
- “bosch wall oven”
- “bosch washing machine”
- “bosch washing machine cleaning”
- “bosch washing machine e18”

## Which dishwasher brands compete with Bosch?

- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel): Head-to-head: /demand/nz/compare/bosch-vs-fisher-and-paykel
- [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/bosch-vs-samsung
- [Haier](/demand/nz/brands/haier): Head-to-head: /demand/nz/compare/bosch-vs-haier
- [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/bosch-vs-miele
- [Beko](/demand/nz/brands/beko): Head-to-head: /demand/nz/compare/beko-vs-bosch

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bosch: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bosch

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bosch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.