--- title: "Bosch Professional: search popularity in New Zealand" description: "Bosch Professional is a SDS drill brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bosch-professional" publisher: "Brandwave" --- # Bosch Professional: search popularity in New Zealand Bosch Professional is a SDS drill brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bosch Professional - **Owned by**: Bosch - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among palm sander brands**: 0.25% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Palm sander brands | 6 | 0.25% | 70 | | SDS drill brands | 5 | 0.3% | 70 | - [Palm sander brands](/demand/nz/categories/nz-palm-sander-brands) - [SDS drill brands](/demand/nz/categories/nz-sds-drill-brands) ## Top palm sander brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch Professional was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch Professional is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch Professional | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Ryobi | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Festool | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Milwaukee | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about palm sander brands - Asked ChatGPT "Which palm sander brand should I buy in New Zealand?": 1. Makita, 2. Bosch Professional, 3. DeWalt, 4. Ryobi - Asked ChatGPT "What are the best palm sander brands in New Zealand?": 1. Makita, 2. Bosch Professional, 3. DeWalt, 4. Ryobi, 5. Festool, 6. Milwaukee - Asked ChatGPT "What's the best palm sander brand in New Zealand for wood sanding?": 1. Makita, 2. Bosch Professional, 3. Festool, 4. Ryobi - Searched Google, AI Overview "orbital sander nz": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Festool - Searched Google, AI Overview "best palm sander": 1. Makita Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Bosch Professional changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bosch Professional in New Zealand held steady at 70. - Across the 12 months ending September 2026, Bosch Professional’s share of searches among palm sander brands in New Zealand held steady, from 0.31% to 0.25%. - Across the 12 months ending September 2026, Bosch Professional’s share of searches among SDS drill brands in New Zealand held steady, from 0.36% to 0.3%. ## How did search popularity change for New Zealand palm sander brands in September 2026? - In September 2026, Ryobi overtook DeWalt to rank 2nd among palm sander brands in New Zealand, with 23.4% of the searches. - In September 2026, Makita gained share of searches among palm sander brands in New Zealand, from 32.7% to 35.3%. - In September 2026, Festool gained share of searches among palm sander brands in New Zealand, from 8.6% to 10.4%. - In September 2026, Milwaukee lost share of searches among palm sander brands in New Zealand, from 14.7% to 10.4%. - In September 2026, DeWalt lost share of searches among palm sander brands in New Zealand, from 22.4% to 20.2%. ## How did search popularity change for New Zealand SDS drill brands in September 2026? - In September 2026, Makita gained share of searches among SDS drill brands in New Zealand, from 34.8% to 38.4%. - In September 2026, Ryobi gained share of searches among SDS drill brands in New Zealand, from 24.8% to 27.8%. - In September 2026, Milwaukee lost share of searches among SDS drill brands in New Zealand, from 17.2% to 12.4%. - In September 2026, DeWalt lost share of searches among SDS drill brands in New Zealand, from 22.9% to 21%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Palm sander brands | 70 | 0.31% | 6 | | Nov 2025 | Palm sander brands | 90 | 0.33% | 6 | | Dec 2025 | Palm sander brands | 70 | 0.28% | 6 | | Jan 2026 | Palm sander brands | 70 | 0.31% | 6 | | Feb 2026 | Palm sander brands | 90 | 0.4% | 6 | | Mar 2026 | Palm sander brands | 70 | 0.29% | 6 | | Apr 2026 | Palm sander brands | 70 | 0.32% | 6 | | May 2026 | Palm sander brands | 70 | 0.31% | 6 | | Jun 2026 | Palm sander brands | 70 | 0.3% | 6 | | Jul 2026 | Palm sander brands | 70 | 0.31% | 6 | | Aug 2026 | Palm sander brands | 70 | 0.28% | 6 | | Sep 2026 | Palm sander brands | 70 | 0.25% | 6 | | Oct 2025 | SDS drill brands | 70 | 0.36% | 5 | | Nov 2025 | SDS drill brands | 90 | 0.37% | 5 | | Dec 2025 | SDS drill brands | 70 | 0.32% | 5 | | Jan 2026 | SDS drill brands | 70 | 0.35% | 5 | | Feb 2026 | SDS drill brands | 90 | 0.46% | 5 | | Mar 2026 | SDS drill brands | 70 | 0.34% | 5 | | Apr 2026 | SDS drill brands | 70 | 0.36% | 5 | | May 2026 | SDS drill brands | 70 | 0.37% | 5 | | Jun 2026 | SDS drill brands | 70 | 0.35% | 5 | | Jul 2026 | SDS drill brands | 70 | 0.37% | 5 | | Aug 2026 | SDS drill brands | 70 | 0.32% | 5 | | Sep 2026 | SDS drill brands | 70 | 0.3% | 5 | ## How are Bosch Professional’s branded searches counted? Brandwave collects information about searches that people make online using Bosch Professional’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bosch professional” ## Which palm sander brands compete with Bosch Professional? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/bosch-professional-vs-makita - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/bosch-professional-vs-ryobi - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/bosch-professional-vs-dewalt - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/bosch-professional-vs-milwaukee - [Festool](/demand/nz/brands/festool): Head-to-head: /demand/nz/compare/bosch-professional-vs-festool ## Who owns Bosch Professional? Bosch Professional is owned by Bosch. Brandwave also tracks Bosch, owned by the same company, in New Zealand. - [Bosch](/demand/nz/companies/bosch): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Bosch Professional? Bosch Professional is owned by Bosch. Brandwave also tracks Bosch, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Bosch Professional: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bosch-professional This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bosch-professional. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.