--- title: "Booster: search popularity and Share of Search in New Zealand" description: "A New Zealand investment manager offering the Booster KiwiSaver Scheme and managed funds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/booster" publisher: "Brandwave" --- # Booster: search popularity and Share of Search in New Zealand A New Zealand investment manager offering the Booster KiwiSaver Scheme and managed funds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Booster - **Owned by**: Booster Investment Management Limited - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among KiwiSaver providers**: 0.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | KiwiSaver providers | 11 | 0.3% | 6.1K | - [New Zealand KiwiSaver providers](/demand/nz/categories/nz-kiwisaver-providers) ## How has branded search demand for Booster changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Booster in New Zealand held steady, from 6.2K to 6.1K. - Across the 11 months ending August 2026, Booster’s estimated Share of Search among KiwiSaver providers in New Zealand held steady, from 0.25% to 0.3%. ## How did search popularity change for New Zealand KiwiSaver providers in August 2026? - In August 2026, Westpac gained estimated Share of Search among KiwiSaver providers in New Zealand, from 19.5% to 22.7%. - In August 2026, ANZ lost estimated Share of Search among KiwiSaver providers in New Zealand, from 37.3% to 35.6%. - In August 2026, ASB lost estimated Share of Search among KiwiSaver providers in New Zealand, from 26% to 24.9%. - Estimated monthly branded searches for Kernel in New Zealand rose 50% over 11 measured months, from 20.5K to 30.8K in August 2026. - Estimated monthly branded searches for Juno KiwiSaver in New Zealand fell 44.7% over 11 measured months, from 940 to 520 in August 2026. - Estimated monthly branded searches for Milford in New Zealand fell 29% over 11 measured months, from 45.7K to 32.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KiwiSaver providers | 6.2K | 0.25% | 11 | | Nov 2025 | KiwiSaver providers | 6.1K | 0.27% | 11 | | Dec 2025 | KiwiSaver providers | 4.9K | 0.22% | 11 | | Jan 2026 | KiwiSaver providers | 6K | 0.27% | 11 | | Feb 2026 | KiwiSaver providers | 6.2K | 0.31% | 11 | | Mar 2026 | KiwiSaver providers | 7.5K | 0.33% | 11 | | Apr 2026 | KiwiSaver providers | 6K | 0.27% | 11 | | May 2026 | KiwiSaver providers | 7.4K | 0.33% | 11 | | Jun 2026 | KiwiSaver providers | 7.4K | 0.33% | 11 | | Jul 2026 | KiwiSaver providers | 6.1K | 0.31% | 11 | | Aug 2026 | KiwiSaver providers | 6.1K | 0.3% | 11 | | Sep 2026 | KiwiSaver providers | — | — | — | ## How is Booster measured? Brandwave collects information about searches that people make online using Booster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “booster financial services” - “booster funds” - “booster investment management” - “booster investments” - “booster kiwi saver” - “booster kiwisaver” - “booster kiwisaver funds” - “booster kiwisaver nz” - “booster kiwisaver scheme” - “booster managed funds” - “kiwisaver booster” - “kiwisaver booster co nz” - “kiwisaver booster scheme” ## Which KiwiSaver providers compete with Booster? - [ANZ](/demand/nz/brands/anz) - [ASB](/demand/nz/brands/asb) - [Westpac](/demand/nz/brands/westpac) - [BNZ](/demand/nz/brands/bnz) - [Fisher Funds](/demand/nz/brands/fisher-funds) - [Milford](/demand/nz/brands/milford) - [Kernel](/demand/nz/brands/kernel) - [Simplicity](/demand/nz/brands/simplicity): Head-to-head: /demand/nz/compare/booster-vs-simplicity - [Generate KiwiSaver](/demand/nz/brands/generate-kiwisaver): Head-to-head: /demand/nz/compare/booster-vs-generate-kiwisaver - [SuperLife](/demand/nz/brands/superlife): Head-to-head: /demand/nz/compare/booster-vs-superlife - [AMP](/demand/nz/brands/amp): Head-to-head: /demand/nz/compare/amp-vs-booster - [Mercer KiwiSaver](/demand/nz/brands/mercer-kiwisaver): Head-to-head: /demand/nz/compare/booster-vs-mercer-kiwisaver - [Juno KiwiSaver](/demand/nz/brands/juno-kiwisaver) ## Who owns Booster? Booster is owned by Booster Investment Management Limited. Brandwave also tracks Booster Savvy, owned by the same company, in New Zealand. - [Booster Investment Management Limited](/demand/nz/companies/booster-investment-management-limited): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Booster? Booster is owned by Booster Investment Management Limited. Brandwave also tracks Booster Savvy, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Booster: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/booster This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/booster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.