--- title: "Bookme: search popularity and Share of Search in New Zealand" description: "Bookme sells gift experiences in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bookme" publisher: "Brandwave" --- # Bookme: search popularity and Share of Search in New Zealand Bookme sells gift experiences in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bookme - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among deal and voucher sites**: 34.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Deal and voucher sites | 2 | 34.4% | 33.3K | | Gift experience companies | 1 | 93.3% | 33.3K | - [Deal and voucher sites](/demand/nz/categories/nz-deal-and-voucher-sites) - [Gift experience companies](/demand/nz/categories/nz-gift-experience-companies) ## How has branded search demand for Bookme changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bookme in New Zealand fell from 40.6K to 33.3K. - Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand increased from 27.5% to 34.4%. - Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand peaked at 63.8% in January 2026 and was lowest at 27.5% in October 2025. - Across the 11 months ending August 2026, Bookme’s estimated Share of Search among gift experience companies in New Zealand increased from 92.5% to 93.3%. - Across the 11 months ending August 2026, Bookme’s estimated Share of Search among gift experience companies in New Zealand peaked at 95.1% in April 2026 and was lowest at 90.1% in December 2025. ## How did search popularity change for New Zealand deal and voucher sites in August 2026? - In August 2026, CheapieDeals gained estimated Share of Search among deal and voucher sites in New Zealand, from 8.4% to 9.6%. - In August 2026, GrabOne lost estimated Share of Search among deal and voucher sites in New Zealand, from 53.1% to 52.3%. - In August 2026, Bookme lost estimated Share of Search among deal and voucher sites in New Zealand, from 35.1% to 34.4%. - In August 2026, Treatme rose from 5th to 4th among deal and voucher sites in New Zealand. - In August 2026, Groupon fell from 4th to 5th among deal and voucher sites in New Zealand. ## How did search popularity change for New Zealand gift experience companies in August 2026? - In August 2026, RedBalloon gained estimated Share of Search among gift experience companies in New Zealand, from 4.7% to 5.3%. - In August 2026, Bookme lost estimated Share of Search among gift experience companies in New Zealand, from 93.9% to 93.3%. - Estimated monthly branded searches for Adrenalin in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Deal and voucher sites | 40.6K | 27.5% | 2 | | Nov 2025 | Deal and voucher sites | 34.7K | 42.1% | 1 | | Dec 2025 | Deal and voucher sites | 50.2K | 52.4% | 1 | | Jan 2026 | Deal and voucher sites | 69.2K | 63.8% | 1 | | Feb 2026 | Deal and voucher sites | 39.6K | 57.2% | 1 | | Mar 2026 | Deal and voucher sites | 38.6K | 36% | 2 | | Apr 2026 | Deal and voucher sites | 47.2K | 41.8% | 2 | | May 2026 | Deal and voucher sites | 39.5K | 37.5% | 2 | | Jun 2026 | Deal and voucher sites | 33.3K | 34.2% | 2 | | Jul 2026 | Deal and voucher sites | 40.9K | 35.1% | 2 | | Aug 2026 | Deal and voucher sites | 33.3K | 34.4% | 2 | | Sep 2026 | Deal and voucher sites | — | — | — | | Oct 2025 | Gift experience companies | 40.6K | 92.5% | 1 | | Nov 2025 | Gift experience companies | 34.7K | 90.8% | 1 | | Dec 2025 | Gift experience companies | 50.2K | 90.1% | 1 | | Jan 2026 | Gift experience companies | 69.2K | 94.6% | 1 | | Feb 2026 | Gift experience companies | 39.6K | 92.9% | 1 | | Mar 2026 | Gift experience companies | 38.6K | 93.5% | 1 | | Apr 2026 | Gift experience companies | 47.2K | 95.1% | 1 | | May 2026 | Gift experience companies | 39.5K | 94.2% | 1 | | Jun 2026 | Gift experience companies | 33.3K | 92.7% | 1 | | Jul 2026 | Gift experience companies | 40.9K | 93.9% | 1 | | Aug 2026 | Gift experience companies | 33.3K | 93.3% | 1 | | Sep 2026 | Gift experience companies | — | — | — | ## How is Bookme measured? Brandwave collects information about searches that people make online using Bookme’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bookme” - “bookme accommodation” - “bookme butterfly creek” - “bookme co nz” - “bookme crystal mountain” - “bookme deals” - “bookme discount” - “bookme doubtful sound” - “bookme gift voucher” - “bookme ice skating” - “bookme mt cook” - “bookme near me” - “bookme nz” - “bookme online” - “bookme skydive” - “bookme voucher” - “butterfly creek bookme” - “snowplanet bookme” - “wai o tapu bookme” ## Which deal and voucher sites compete with Bookme? - [GrabOne](/demand/nz/brands/grabone): Head-to-head: /demand/nz/compare/bookme-vs-grabone - [CheapieDeals](/demand/nz/brands/cheapiedeals): Head-to-head: /demand/nz/compare/bookme-vs-cheapiedeals - [Treatme](/demand/nz/brands/treatme): Head-to-head: /demand/nz/compare/bookme-vs-treatme - [Groupon](/demand/nz/brands/groupon): Head-to-head: /demand/nz/compare/bookme-vs-groupon ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bookme: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bookme This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bookme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.