--- title: "Booking.com: search popularity and Share of Search in New Zealand" description: "An online travel agency for booking hotels, homes, flights, and car hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/booking-com" publisher: "Brandwave" --- # Booking.com: search popularity and Share of Search in New Zealand An online travel agency for booking hotels, homes, flights, and car hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Booking.com - **Owned by**: Booking Holdings - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among holiday home rentals**: 30% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Holiday home rentals | 2 | 30% | 90.6K | | Online travel booking sites | 2 | 22.4% | 90.6K | - [Holiday home rentals](/demand/nz/categories/nz-holiday-home-rentals) - [Online travel booking sites](/demand/nz/categories/nz-online-travel-booking) ## How has branded search demand for Booking.com changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Booking.com in New Zealand rose from 58.2K to 90.6K. - Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday home rentals in New Zealand increased from 21.7% to 30%. - Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday home rentals in New Zealand peaked at 30% in August 2026 and was lowest at 20.9% in December 2025. - Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel booking sites in New Zealand increased from 15.2% to 22.4%. - Across the 11 months ending August 2026, Booking.com rose from 3rd to 2nd among online travel booking sites in New Zealand. ## How did search popularity change for New Zealand holiday home rentals in August 2026? - In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%. - In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%. - In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand. - In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand. ## How did search popularity change for New Zealand online travel booking sites in August 2026? - In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%. - In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%. - Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026. - Estimated monthly branded searches for Trip.com in New Zealand rose 54% over 11 measured months, from 3K to 4.6K in August 2026. - Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Holiday home rentals | 58.2K | 21.7% | 2 | | Nov 2025 | Holiday home rentals | 58.4K | 21.8% | 2 | | Dec 2025 | Holiday home rentals | 65.4K | 20.9% | 2 | | Jan 2026 | Holiday home rentals | 86K | 22% | 2 | | Feb 2026 | Holiday home rentals | 80.3K | 24.4% | 2 | | Mar 2026 | Holiday home rentals | 80.3K | 24.8% | 2 | | Apr 2026 | Holiday home rentals | 65.7K | 24.4% | 2 | | May 2026 | Holiday home rentals | 74.8K | 26.5% | 2 | | Jun 2026 | Holiday home rentals | 79.4K | 27.7% | 2 | | Jul 2026 | Holiday home rentals | 80.1K | 27.6% | 2 | | Aug 2026 | Holiday home rentals | 90.6K | 30% | 2 | | Sep 2026 | Holiday home rentals | — | — | — | | Oct 2025 | Online travel booking sites | 58.2K | 15.2% | 3 | | Nov 2025 | Online travel booking sites | 58.4K | 15.7% | 3 | | Dec 2025 | Online travel booking sites | 65.4K | 19.1% | 3 | | Jan 2026 | Online travel booking sites | 86K | 17.4% | 3 | | Feb 2026 | Online travel booking sites | 80.3K | 19.6% | 2 | | Mar 2026 | Online travel booking sites | 80.3K | 17.9% | 3 | | Apr 2026 | Online travel booking sites | 65.7K | 18% | 3 | | May 2026 | Online travel booking sites | 74.8K | 18.7% | 3 | | Jun 2026 | Online travel booking sites | 79.4K | 20% | 2 | | Jul 2026 | Online travel booking sites | 80.1K | 20.3% | 2 | | Aug 2026 | Online travel booking sites | 90.6K | 22.4% | 2 | | Sep 2026 | Online travel booking sites | — | — | — | ## How is Booking.com measured? Brandwave collects information about searches that people make online using Booking.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “admin booking com” - “app booking com” - “booking com” - “booking com accommodation” - “booking com admin” - “booking com car rental” - “booking com flights” - “booking com holiday homes” - “booking com hotels” - “booking com near me” - “booking com online” - “booking com rentals” - “booking com tel” - “Booking.com” - “Booking.com hotels” - “Booking.com New Zealand” - “Booking.com NZ” - “bookingcom” - “www booking com” ## Which holiday home rentals compete with Booking.com? - [Airbnb](/demand/nz/brands/airbnb): Head-to-head: /demand/nz/compare/airbnb-vs-booking-com - [Bookabach](/demand/nz/brands/bookabach): Head-to-head: /demand/nz/compare/bookabach-vs-booking-com - [Vrbo](/demand/nz/brands/vrbo): Head-to-head: /demand/nz/compare/booking-com-vs-vrbo - [Holiday Houses](/demand/nz/brands/holiday-houses): Head-to-head: /demand/nz/compare/booking-com-vs-holiday-houses ## Who owns Booking.com? Booking.com is owned by Booking Holdings. Brandwave also tracks Agoda, owned by the same company, in New Zealand. - [Booking Holdings](/demand/nz/companies/booking-holdings): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Booking.com? Booking.com is owned by Booking Holdings. Brandwave also tracks Agoda, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Booking.com: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/booking-com This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/booking-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.