--- title: "Boody: search popularity in New Zealand" description: "An Australian brand of bamboo underwear, sleepwear and basics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/boody" publisher: "Brandwave" --- # Boody: search popularity in New Zealand An Australian brand of bamboo underwear, sleepwear and basics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Boody - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among lingerie brands**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lingerie brands | 4 | 4.8% | 3.6K | | Sleepwear and loungewear brands | 3 | 5% | 3.6K | | Underwear brands | 1 | 69.2% | 3.6K | - [Lingerie brands](/demand/nz/categories/nz-lingerie-brands) - [Sleepwear and loungewear brands](/demand/nz/categories/nz-sleepwear-brands) - [Underwear brands](/demand/nz/categories/nz-mens-underwear-brands) ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boody appeared in all five answers. Boody is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bendon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rose & Thorne | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Boody | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bras N Things | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Calvin Klein | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jockey | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in New Zealand?": 1. Bendon, 2. Bras N Things, 3. Boody - Asked ChatGPT "What are the best lingerie brands in New Zealand?": 1. Rose & Thorne, 2. Bendon, 3. Boody - Asked ChatGPT "What's the best lingerie brand in New Zealand for everyday comfort?": 1. Bendon, 2. Boody, 3. Jockey - Searched Google, AI Overview "bras nz": 1. Rose & Thorne, 2. Bras N Things, 3. Calvin Klein, 4. Boody - Searched Google, AI Overview "women's underwear nz": 1. Boody, 2. Calvin Klein, 3. Rose & Thorne, 4. Bras N Things, 5. Jockey, 6. Bonds Not named in any answer: Honey Birdette and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Boody changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Boody in New Zealand held steady at 3.6K. - Across the 12 months ending September 2026, Boody’s share of searches among lingerie brands in New Zealand peaked at 9% in November 2025 and was lowest at 4.2% in February 2026. - Across the 12 months ending September 2026, Boody’s share of searches among sleepwear and loungewear brands in New Zealand increased from 4.1% to 5%. - Across the 12 months ending September 2026, Boody’s share of searches among sleepwear and loungewear brands in New Zealand peaked at 8.7% in November 2025 and was lowest at 3% in December 2025. - Across the 12 months ending September 2026, Boody’s share of searches among underwear brands in New Zealand decreased from 70.7% to 69.2%. - Across the 12 months ending September 2026, Boody’s share of searches among underwear brands in New Zealand peaked at 81.2% in June 2026 and was lowest at 67% in August 2026. ## How did search popularity change for New Zealand lingerie brands in September 2026? - In September 2026, Honey Birdette gained share of searches among lingerie brands in New Zealand, from 2.7% to 3.3%. - In September 2026, Bendon lost share of searches among lingerie brands in New Zealand, from 31.3% to 30.7%. - In September 2026, Calvin Klein rose from 3rd to 2nd among lingerie brands in New Zealand. - In September 2026, Bras N Things fell from 2nd to 3rd among lingerie brands in New Zealand. - Estimated monthly branded searches for Victoria's Secret in New Zealand rose 30.4% over 12 measured months, from 230 to 300 in September 2026. - Estimated monthly branded searches for Jockey in New Zealand rose 18.2% over 12 measured months, from 880 to 1K in September 2026. ## How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026? - Estimated monthly branded searches for Gingerlilly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. - Estimated monthly branded searches for Homebodii in New Zealand fell 33.3% over 12 measured months, from 270 to 180 in September 2026. - Estimated monthly branded searches for General Sleep in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. - Estimated monthly branded searches for Wallace Cotton in New Zealand fell 17.8% over 12 measured months, from 15.4K to 12.6K in September 2026. - Estimated monthly branded searches for Peter Alexander in New Zealand fell 17.7% over 12 measured months, from 64.7K to 53.3K in September 2026. - Estimated monthly branded searches for Papinelle in New Zealand fell 16.1% over 12 measured months, from 2.9K to 2.4K in September 2026. ## How did search popularity change for New Zealand underwear brands in September 2026? - In September 2026, Icebreaker overtook Tommy John and SAXX to rank 5th among underwear brands in New Zealand, with 2.5% of the searches. - In September 2026, Boody gained share of searches among underwear brands in New Zealand, from 67% to 69.2%. - In September 2026, Bonds gained share of searches among underwear brands in New Zealand, from 9.1% to 10.4%. - In September 2026, Step One gained share of searches among underwear brands in New Zealand, from 10.4% to 11.5%. - In September 2026, Tommy John lost share of searches among underwear brands in New Zealand, from 5.6% to 1.7%. - In September 2026, SAXX lost share of searches among underwear brands in New Zealand, from 2.8% to 1.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lingerie brands | 3.6K | 4.8% | 4 | | Nov 2025 | Lingerie brands | 9.9K | 9% | 4 | | Dec 2025 | Lingerie brands | 4.4K | 4.3% | 4 | | Jan 2026 | Lingerie brands | 3.6K | 4.4% | 4 | | Feb 2026 | Lingerie brands | 2.9K | 4.2% | 4 | | Mar 2026 | Lingerie brands | 4.4K | 5.9% | 4 | | Apr 2026 | Lingerie brands | 3.6K | 4.7% | 4 | | May 2026 | Lingerie brands | 4.4K | 5.6% | 4 | | Jun 2026 | Lingerie brands | 6.6K | 8% | 4 | | Jul 2026 | Lingerie brands | 3.6K | 4.9% | 4 | | Aug 2026 | Lingerie brands | 3.6K | 4.9% | 4 | | Sep 2026 | Lingerie brands | 3.6K | 4.8% | 4 | | Oct 2025 | Sleepwear and loungewear brands | 3.6K | 4.1% | 3 | | Nov 2025 | Sleepwear and loungewear brands | 9.9K | 8.7% | 3 | | Dec 2025 | Sleepwear and loungewear brands | 4.4K | 3% | 4 | | Jan 2026 | Sleepwear and loungewear brands | 3.6K | 4.1% | 3 | | Feb 2026 | Sleepwear and loungewear brands | 2.9K | 4.7% | 3 | | Mar 2026 | Sleepwear and loungewear brands | 4.4K | 5.2% | 3 | | Apr 2026 | Sleepwear and loungewear brands | 3.6K | 4.9% | 3 | | May 2026 | Sleepwear and loungewear brands | 4.4K | 5% | 3 | | Jun 2026 | Sleepwear and loungewear brands | 6.6K | 5.5% | 3 | | Jul 2026 | Sleepwear and loungewear brands | 3.6K | 5.8% | 3 | | Aug 2026 | Sleepwear and loungewear brands | 3.6K | 4.9% | 3 | | Sep 2026 | Sleepwear and loungewear brands | 3.6K | 5% | 3 | | Oct 2025 | Underwear brands | 3.6K | 70.7% | 1 | | Nov 2025 | Underwear brands | 9.9K | 79.9% | 1 | | Dec 2025 | Underwear brands | 4.4K | 70.5% | 1 | | Jan 2026 | Underwear brands | 3.6K | 67.9% | 1 | | Feb 2026 | Underwear brands | 2.9K | 68.9% | 1 | | Mar 2026 | Underwear brands | 4.4K | 75.7% | 1 | | Apr 2026 | Underwear brands | 3.6K | 72.6% | 1 | | May 2026 | Underwear brands | 4.4K | 73% | 1 | | Jun 2026 | Underwear brands | 6.6K | 81.2% | 1 | | Jul 2026 | Underwear brands | 3.6K | 69.1% | 1 | | Aug 2026 | Underwear brands | 3.6K | 67% | 1 | | Sep 2026 | Underwear brands | 3.6K | 69.2% | 1 | ## How are Boody’s branded searches counted? Brandwave collects information about searches that people make online using Boody’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “boody” ## Which lingerie brands compete with Boody? - [Bendon](/demand/nz/brands/bendon): Head-to-head: /demand/nz/compare/bendon-vs-boody - [Calvin Klein](/demand/nz/brands/calvin-klein): Head-to-head: /demand/nz/compare/boody-vs-calvin-klein - [Bras N Things](/demand/nz/brands/bras-n-things): Head-to-head: /demand/nz/compare/boody-vs-bras-n-things - [Honey Birdette](/demand/nz/brands/honey-birdette): Head-to-head: /demand/nz/compare/boody-vs-honey-birdette - [Bonds](/demand/nz/brands/bonds): Head-to-head: /demand/nz/compare/bonds-vs-boody - [Rose & Thorne](/demand/nz/brands/rose-and-thorne) - [Jockey](/demand/nz/brands/jockey) - [Victoria's Secret](/demand/nz/brands/victorias-secret) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Boody: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/boody This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/boody. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.