--- title: "Bontrager: search popularity in New Zealand" description: "Bontrager is a cycling component maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bontrager" publisher: "Brandwave" --- # Bontrager: search popularity in New Zealand Bontrager is a cycling component maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bontrager - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cycling helmet brands**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cycling helmet brands | 7 | 3% | 90 | - [Cycling helmet brands](/demand/nz/categories/nz-cycling-helmet-brands) ## Top cycling helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bontrager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bontrager is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Specialized | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bell | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bontrager | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MET | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lazer | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about cycling helmet brands - Asked ChatGPT "Which cycling helmet brand should I buy in New Zealand?": 1. Giro, 2. Specialized, 3. Bontrager, 4. MET, 5. Bell - Asked ChatGPT "What are the best cycling helmet brands in New Zealand?": 1. Giro, 2. Specialized, 3. POC, 4. Bell, 5. Lazer, 6. MET, 7. Bontrager - Asked ChatGPT "What's the best cycling helmet brand in New Zealand for road riding?": 1. Giro, 2. Specialized, 3. POC, 4. Lazer - Searched Google, AI Overview "bike helmet nz": 1. Specialized, 2. Giro, 3. Bell - Searched Google, AI Overview "road cycling helmet": 1. Giro Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Bontrager changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bontrager in New Zealand fell from 140 to 90. - Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand decreased from 5.2% to 3%. - Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand peaked at 5.8% in January 2026 and was lowest at 3% in September 2026. - Across the 12 months ending September 2026, Bontrager fell from 4th to 7th among cycling helmet brands in New Zealand. ## How did search popularity change for New Zealand cycling helmet brands in September 2026? - In September 2026, Specialized overtook Bontrager to rank 6th among cycling helmet brands in New Zealand, with 3.6% of the searches. - In September 2026, Bell gained share of searches among cycling helmet brands in New Zealand, from 25.1% to 26%. - In September 2026, POC gained share of searches among cycling helmet brands in New Zealand, from 20% to 20.7%. - In September 2026, Bontrager lost share of searches among cycling helmet brands in New Zealand, from 4.4% to 3%. - In September 2026, MET lost share of searches among cycling helmet brands in New Zealand, from 5.4% to 4.6%. - In September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cycling helmet brands | 140 | 5.2% | 4 | | Nov 2025 | Cycling helmet brands | 140 | 4.3% | 4 | | Dec 2025 | Cycling helmet brands | 140 | 4.7% | 4 | | Jan 2026 | Cycling helmet brands | 170 | 5.8% | 4 | | Feb 2026 | Cycling helmet brands | 140 | 5.1% | 4 | | Mar 2026 | Cycling helmet brands | 170 | 5.5% | 4 | | Apr 2026 | Cycling helmet brands | 140 | 4.9% | 5 | | May 2026 | Cycling helmet brands | 110 | 3.7% | 6 | | Jun 2026 | Cycling helmet brands | 90 | 3.5% | 6 | | Jul 2026 | Cycling helmet brands | 90 | 3.1% | 6 | | Aug 2026 | Cycling helmet brands | 140 | 4.4% | 5 | | Sep 2026 | Cycling helmet brands | 90 | 3% | 7 | ## How are Bontrager’s branded searches counted? Brandwave collects information about searches that people make online using Bontrager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bontrager” ## Which cycling helmet brands compete with Bontrager? - [Giro](/demand/nz/brands/giro) - [Bell](/demand/nz/brands/bell-helmets): Head-to-head: /demand/nz/compare/bell-helmets-vs-bontrager - [POC](/demand/nz/brands/poc-sports): Head-to-head: /demand/nz/compare/bontrager-vs-poc-sports - [Lazer](/demand/nz/brands/lazer-helmets): Head-to-head: /demand/nz/compare/bontrager-vs-lazer-helmets - [MET](/demand/nz/brands/met-helmets): Head-to-head: /demand/nz/compare/bontrager-vs-met-helmets - [Specialized](/demand/nz/brands/specialized): Head-to-head: /demand/nz/compare/bontrager-vs-specialized ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bontrager: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bontrager This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bontrager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.