--- title: "Boh Runga: search popularity in New Zealand" description: "Boh Runga is a jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/boh-runga" publisher: "Brandwave" --- # Boh Runga: search popularity in New Zealand Boh Runga is a jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Boh Runga - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among jewellery brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery brands | 7 | 1.9% | 1.6K | - [Jewellery brands](/demand/nz/categories/nz-jewellery-brands) ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boh Runga was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Boh Runga is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Michael Hill | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Walker & Hall | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Boh Runga | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Michael Hill, 3. Zoe & Morgan, 4. Walker & Hall, 5. Boh Runga - Asked ChatGPT "What are the best jewellery brands in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Boh Runga, 4. Michael Hill - Asked ChatGPT "What's the best jewellery brand in New Zealand for everyday wear?": 1. Zoe & Morgan, 2. Meadowlark, 3. Michael Hill - Searched Google, AI Overview "jewellery brands nz": 1. Walker & Hall, 2. Zoe & Morgan, 3. Meadowlark, 4. Boh Runga - Searched Google, AI Overview "gold jewellery nz": 1. Michael Hill, 2. Walker & Hall Not named in any answer: Pandora, Swarovski, Tiffany & Co., Mejuri and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Boh Runga changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Boh Runga in New Zealand held steady at 1.6K. - Across the 12 months ending September 2026, Boh Runga’s share of searches among jewellery brands in New Zealand peaked at 2.9% in August 2026 and was lowest at 1.6% in October 2025. ## How did search popularity change for New Zealand jewellery brands in September 2026? - In September 2026, Swarovski gained share of searches among jewellery brands in New Zealand, from 13.2% to 14.9%. - In September 2026, Walker & Hall gained share of searches among jewellery brands in New Zealand, from 6.6% to 7.7%. - In September 2026, Zoe & Morgan gained share of searches among jewellery brands in New Zealand, from 3.6% to 4.2%. - In September 2026, Michael Hill lost share of searches among jewellery brands in New Zealand, from 42.4% to 40.3%. - In September 2026, Boh Runga lost share of searches among jewellery brands in New Zealand, from 2.9% to 1.9%. - Estimated monthly branded searches for Meadowlark in New Zealand rose 64.8% over 12 measured months, from 710 to 1.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery brands | 1.6K | 1.6% | 7 | | Nov 2025 | Jewellery brands | 2.4K | 1.7% | 7 | | Dec 2025 | Jewellery brands | 3.6K | 2.2% | 7 | | Jan 2026 | Jewellery brands | 2.4K | 2.4% | 7 | | Feb 2026 | Jewellery brands | 1.9K | 2% | 7 | | Mar 2026 | Jewellery brands | 2.4K | 2.6% | 7 | | Apr 2026 | Jewellery brands | 1.6K | 1.7% | 7 | | May 2026 | Jewellery brands | 1.9K | 1.9% | 7 | | Jun 2026 | Jewellery brands | 1.6K | 1.9% | 7 | | Jul 2026 | Jewellery brands | 2.4K | 2.7% | 7 | | Aug 2026 | Jewellery brands | 2.9K | 2.9% | 7 | | Sep 2026 | Jewellery brands | 1.6K | 1.9% | 7 | ## How are Boh Runga’s branded searches counted? Brandwave collects information about searches that people make online using Boh Runga’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “boh runga” ## Which jewellery brands compete with Boh Runga? - [Michael Hill](/demand/nz/brands/michael-hill) - [Pandora](/demand/nz/brands/pandora) - [Swarovski](/demand/nz/brands/swarovski) - [Tiffany & Co.](/demand/nz/brands/tiffany-and-co): Head-to-head: /demand/nz/compare/boh-runga-vs-tiffany-and-co - [Walker & Hall](/demand/nz/brands/walker-and-hall): Head-to-head: /demand/nz/compare/boh-runga-vs-walker-and-hall - [Zoe & Morgan](/demand/nz/brands/zoe-and-morgan): Head-to-head: /demand/nz/compare/boh-runga-vs-zoe-and-morgan - [Meadowlark](/demand/nz/brands/meadowlark): Head-to-head: /demand/nz/compare/boh-runga-vs-meadowlark - [Mejuri](/demand/nz/brands/mejuri): Head-to-head: /demand/nz/compare/boh-runga-vs-mejuri - [Thomas Sabo](/demand/nz/brands/thomas-sabo) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Boh Runga: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/boh-runga This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/boh-runga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.