---
title: "Bogs: search popularity and Share of Search in New Zealand"
description: "Bogs makes gumboots sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bogs"
publisher: "Brandwave"
---

# Bogs: search popularity and Share of Search in New Zealand

Bogs makes gumboots sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bogs
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gumboot brands**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gumboot brands | 4 | 1.3% | 170 |

- [Gumboot brands](/demand/nz/categories/nz-gumboot-brands)

## How has branded search demand for Bogs changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bogs in New Zealand rose from 130 to 170.
- Across the 11 months ending August 2026, Bogs’ estimated Share of Search among gumboot brands in New Zealand peaked at 4% in March 2026 and was lowest at 0.96% in December 2025.

## How did search popularity change for New Zealand gumboot brands in August 2026?

- In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%.
- In August 2026, Muck Boot lost estimated Share of Search among gumboot brands in New Zealand, from 9.3% to 6.7%.
- In August 2026, Skellerup lost estimated Share of Search among gumboot brands in New Zealand, from 69.2% to 68.5%.
- Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gumboot brands | 130 | 1.5% | 4 |
| Nov 2025 | Gumboot brands | 90 | 1.3% | 4 |
| Dec 2025 | Gumboot brands | 80 | 0.96% | 4 |
| Jan 2026 | Gumboot brands | 140 | 1.8% | 4 |
| Feb 2026 | Gumboot brands | 120 | 1.7% | 4 |
| Mar 2026 | Gumboot brands | 340 | 4% | 4 |
| Apr 2026 | Gumboot brands | 270 | 2.2% | 4 |
| May 2026 | Gumboot brands | 230 | 1.8% | 4 |
| Jun 2026 | Gumboot brands | 260 | 1.6% | 4 |
| Jul 2026 | Gumboot brands | 170 | 1.3% | 4 |
| Aug 2026 | Gumboot brands | 170 | 1.3% | 4 |
| Sep 2026 | Gumboot brands | — | — | — |

## How is Bogs measured?

Brandwave collects information about searches that people make online using Bogs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bogs boots”
- “bogs boots kids”
- “bogs gumboots”
- “bogs rubber boots”
- “bogs wellies”

## Which gumboot brands compete with Bogs?

- [Skellerup](/demand/nz/brands/skellerup): Head-to-head: /demand/nz/compare/bogs-vs-skellerup
- [Hunter](/demand/nz/brands/hunter): Head-to-head: /demand/nz/compare/bogs-vs-hunter
- [Muck Boot](/demand/nz/brands/muck-boot): Head-to-head: /demand/nz/compare/bogs-vs-muck-boot

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bogs: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bogs

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bogs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.