--- title: "Body Fit Training: search popularity and Share of Search in New Zealand" description: "BFT-branded group strength training studios operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/body-fit-training" publisher: "Brandwave" --- # Body Fit Training: search popularity and Share of Search in New Zealand BFT-branded group strength training studios operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Body Fit Training - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among boutique fitness studios**: 44.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boutique fitness studios | 1 | 44.2% | 4K | | Gym and fitness club brands | 7 | 2% | 4K | - [Boutique fitness studios](/demand/nz/categories/nz-boutique-fitness-studios) - [Gym and fitness club brands](/demand/nz/categories/gym-and-fitness-clubs) ## How has branded search demand for Body Fit Training changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Body Fit Training in New Zealand fell from 4.7K to 4K. - Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand increased from 39.2% to 44.2%. - Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand peaked at 44.2% in August 2026 and was lowest at 37.1% in July 2026. - Across the 11 months ending August 2026, Body Fit Training rose from 2nd to 1st among boutique fitness studios in New Zealand. - Across the 11 months ending August 2026, Body Fit Training rose from 8th to 7th among gym and fitness club brands in New Zealand. ## How did search popularity change for New Zealand boutique fitness studios in August 2026? - In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%. - In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%. - KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026. - Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026. - Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026. ## How did search popularity change for New Zealand gym and fitness club brands in August 2026? - In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%. - In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%. - In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%. - In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%. - In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%. - In August 2026, Jetts lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.3% to 7.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boutique fitness studios | 4.7K | 39.2% | 2 | | Nov 2025 | Boutique fitness studios | 4.5K | 41.5% | 2 | | Dec 2025 | Boutique fitness studios | 3.9K | 40.6% | 2 | | Jan 2026 | Boutique fitness studios | 5.7K | 42.1% | 2 | | Feb 2026 | Boutique fitness studios | 3.8K | 37.1% | 2 | | Mar 2026 | Boutique fitness studios | 4.8K | 42.8% | 2 | | Apr 2026 | Boutique fitness studios | 3.9K | 39.1% | 2 | | May 2026 | Boutique fitness studios | 4.1K | 40.4% | 2 | | Jun 2026 | Boutique fitness studios | 3.9K | 41.2% | 2 | | Jul 2026 | Boutique fitness studios | 3.2K | 37.1% | 2 | | Aug 2026 | Boutique fitness studios | 4K | 44.2% | 1 | | Sep 2026 | Boutique fitness studios | — | — | — | | Oct 2025 | Gym and fitness club brands | 4.7K | 2.3% | 8 | | Nov 2025 | Gym and fitness club brands | 4.5K | 2.2% | 8 | | Dec 2025 | Gym and fitness club brands | 3.9K | 1.9% | 8 | | Jan 2026 | Gym and fitness club brands | 5.7K | 2.1% | 8 | | Feb 2026 | Gym and fitness club brands | 3.8K | 1.7% | 8 | | Mar 2026 | Gym and fitness club brands | 4.8K | 2.2% | 8 | | Apr 2026 | Gym and fitness club brands | 3.9K | 1.9% | 8 | | May 2026 | Gym and fitness club brands | 4.1K | 2.2% | 8 | | Jun 2026 | Gym and fitness club brands | 3.9K | 2% | 8 | | Jul 2026 | Gym and fitness club brands | 3.2K | 1.8% | 8 | | Aug 2026 | Gym and fitness club brands | 4K | 2% | 7 | | Sep 2026 | Gym and fitness club brands | — | — | — | ## How is Body Fit Training measured? Brandwave collects information about searches that people make online using Body Fit Training’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bft” - “bft classes” - “bft gym” - “bft near me” - “bft new zealand” - “bft nz” - “bft online” - “bft pilates” - “body fit training” ## Which boutique fitness studios compete with Body Fit Training? - [F45 Training](/demand/nz/brands/f45-training): Head-to-head: /demand/nz/compare/body-fit-training-vs-f45-training - [KX Pilates](/demand/nz/brands/kx-pilates): Head-to-head: /demand/nz/compare/body-fit-training-vs-kx-pilates - [Orangetheory Fitness](/demand/nz/brands/orangetheory-fitness): Head-to-head: /demand/nz/compare/body-fit-training-vs-orangetheory-fitness - [Club Pilates](/demand/nz/brands/club-pilates): Head-to-head: /demand/nz/compare/body-fit-training-vs-club-pilates ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Body Fit Training: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/body-fit-training This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/body-fit-training. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.