--- title: "Bodum: search popularity in New Zealand" description: "Bodum makes teapots and coffee makers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bodum" publisher: "Brandwave" --- # Bodum: search popularity in New Zealand Bodum makes teapots and coffee makers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bodum - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among tea kettle brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tea kettle brands | 5 | 1.7% | 390 | | Milk frother brands | 4 | 1.9% | 390 | | Tea infuser brands | 5 | 2.5% | 420 | | Keep cup brands | 3 | 2.6% | 390 | | Teapot brands | 3 | 13.2% | 420 | - [Tea kettle brands](/demand/nz/categories/nz-tea-kettle-brands) - [Milk frother brands](/demand/nz/categories/nz-milk-frother-brands) - [Tea infuser brands](/demand/nz/categories/nz-tea-infuser-brands) - [Keep cup brands](/demand/nz/categories/nz-keep-cup-brands) - [Teapot brands](/demand/nz/categories/nz-teapot-brands) ## Top tea kettle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bodum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Russell Hobbs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sunbeam | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smeg | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea kettle brands - Asked ChatGPT "Which tea kettle brand should I buy in New Zealand?": 1. Breville, 2. Russell Hobbs, 3. Sunbeam - Asked ChatGPT "What are the best tea kettle brands in New Zealand?": 1. Russell Hobbs, 2. Breville, 3. Sunbeam, 4. Smeg - Asked ChatGPT "What's the best tea kettle brand in New Zealand for quick boiling?": 1. Russell Hobbs, 2. Sunbeam, 3. Breville - Searched Google, AI Overview "electric kettle nz": 1. Russell Hobbs, 2. Sunbeam, 3. Breville - Searched Google, AI Overview "fast boil kettle": 1. Breville, 2. Russell Hobbs Not named in any answer: Bodum and ZWILLING. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Bodum changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bodum in New Zealand fell from 520 to 420. - Across the 12 months ending September 2026, Bodum’s share of searches among tea kettle brands in New Zealand decreased from 2.8% to 1.7%. - Across the 12 months ending September 2026, Bodum’s share of searches among tea kettle brands in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.2% in July 2026. - Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands in New Zealand decreased from 2.8% to 1.9%. - Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands in New Zealand peaked at 3.4% in December 2025 and was lowest at 1.4% in July 2026. - Across the 12 months ending September 2026, Bodum’s share of searches among tea infuser brands in New Zealand held steady, from 2.2% to 2.5%. - Across the 12 months ending September 2026, Bodum’s share of searches among keep cup brands in New Zealand held steady, from 2.3% to 2.6%. - Across the 12 months ending September 2026, Bodum’s share of searches among teapot brands in New Zealand peaked at 15.6% in August 2026 and was lowest at 11% in December 2025. - Across the 12 months ending September 2026, Bodum fell from 2nd to 3rd among teapot brands in New Zealand. ## How did search popularity change for New Zealand tea kettle brands in September 2026? - In September 2026, Breville gained share of searches among tea kettle brands in New Zealand, from 47.2% to 53.4%. - In September 2026, Russell Hobbs gained share of searches among tea kettle brands in New Zealand, from 6.1% to 7.2%. - In September 2026, Sunbeam gained share of searches among tea kettle brands in New Zealand, from 3.3% to 3.8%. - In September 2026, Smeg lost share of searches among tea kettle brands in New Zealand, from 41% to 33.2%. - Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## How did search popularity change for New Zealand milk frother brands in September 2026? - In September 2026, Breville gained share of searches among milk frother brands in New Zealand, from 58.6% to 61.2%. - In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%. - Nespresso’s share of searches among milk frother brands in New Zealand has gained ground for 3 months in a row, from 3.7% to 4.7% in September 2026. - Estimated monthly branded searches for Sunbeam in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026. - Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## How did search popularity change for New Zealand tea infuser brands in September 2026? - In September 2026, t leaf T overtook Webster’s Tea to rank 3rd among tea infuser brands in New Zealand, with 4.3% of the searches. - In September 2026, T2 gained share of searches among tea infuser brands in New Zealand, from 9.2% to 13%. - In September 2026, Frank Green lost share of searches among tea infuser brands in New Zealand, from 80.1% to 74%. - Estimated monthly branded searches for Bodum in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026. ## How did search popularity change for New Zealand keep cup brands in September 2026? - In September 2026, KeepCup gained share of searches among keep cup brands in New Zealand, from 9.4% to 13.2%. - In September 2026, Frank Green lost share of searches among keep cup brands in New Zealand, from 86.3% to 81.4%. - Estimated monthly branded searches for Avanti Homewares in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. - Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. - Estimated monthly branded searches for Huskee in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026. ## How did search popularity change for New Zealand teapot brands in September 2026? - In September 2026, T2 gained share of searches among teapot brands in New Zealand, from 56% to 59.7%. - In September 2026, Avanti Homewares gained share of searches among teapot brands in New Zealand, from 0.59% to 1.6%. - In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%. - In September 2026, Bodum lost share of searches among teapot brands in New Zealand, from 15.6% to 13.2%. - Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026. - Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tea kettle brands | 480 | 2.8% | 5 | | Nov 2025 | Tea kettle brands | 590 | 2.8% | 5 | | Dec 2025 | Tea kettle brands | 720 | 3.5% | 5 | | Jan 2026 | Tea kettle brands | 480 | 2.8% | 5 | | Feb 2026 | Tea kettle brands | 320 | 2.4% | 5 | | Mar 2026 | Tea kettle brands | 390 | 2.5% | 5 | | Apr 2026 | Tea kettle brands | 390 | 2.1% | 5 | | May 2026 | Tea kettle brands | 390 | 2% | 5 | | Jun 2026 | Tea kettle brands | 390 | 2% | 5 | | Jul 2026 | Tea kettle brands | 320 | 1.2% | 5 | | Aug 2026 | Tea kettle brands | 480 | 1.8% | 5 | | Sep 2026 | Tea kettle brands | 390 | 1.7% | 5 | | Oct 2025 | Milk frother brands | 480 | 2.8% | 4 | | Nov 2025 | Milk frother brands | 590 | 2.8% | 4 | | Dec 2025 | Milk frother brands | 720 | 3.4% | 4 | | Jan 2026 | Milk frother brands | 480 | 2.7% | 4 | | Feb 2026 | Milk frother brands | 320 | 2.2% | 4 | | Mar 2026 | Milk frother brands | 390 | 2.4% | 4 | | Apr 2026 | Milk frother brands | 390 | 1.9% | 4 | | May 2026 | Milk frother brands | 390 | 1.7% | 4 | | Jun 2026 | Milk frother brands | 390 | 1.8% | 4 | | Jul 2026 | Milk frother brands | 320 | 1.4% | 4 | | Aug 2026 | Milk frother brands | 480 | 2.2% | 4 | | Sep 2026 | Milk frother brands | 390 | 1.9% | 4 | | Oct 2025 | Tea infuser brands | 520 | 2.2% | 5 | | Nov 2025 | Tea infuser brands | 630 | 1.8% | 5 | | Dec 2025 | Tea infuser brands | 790 | 2.2% | 5 | | Jan 2026 | Tea infuser brands | 510 | 2.2% | 5 | | Feb 2026 | Tea infuser brands | 350 | 1.9% | 5 | | Mar 2026 | Tea infuser brands | 430 | 2.3% | 5 | | Apr 2026 | Tea infuser brands | 430 | 2.6% | 5 | | May 2026 | Tea infuser brands | 440 | 2.2% | 5 | | Jun 2026 | Tea infuser brands | 420 | 2.5% | 5 | | Jul 2026 | Tea infuser brands | 370 | 2.2% | 5 | | Aug 2026 | Tea infuser brands | 530 | 2.3% | 5 | | Sep 2026 | Tea infuser brands | 420 | 2.5% | 5 | | Oct 2025 | Keep cup brands | 480 | 2.3% | 3 | | Nov 2025 | Keep cup brands | 590 | 1.9% | 3 | | Dec 2025 | Keep cup brands | 720 | 2.3% | 3 | | Jan 2026 | Keep cup brands | 480 | 2.3% | 3 | | Feb 2026 | Keep cup brands | 320 | 1.9% | 3 | | Mar 2026 | Keep cup brands | 390 | 2.3% | 3 | | Apr 2026 | Keep cup brands | 390 | 2.7% | 3 | | May 2026 | Keep cup brands | 390 | 2.2% | 3 | | Jun 2026 | Keep cup brands | 390 | 2.6% | 3 | | Jul 2026 | Keep cup brands | 320 | 2.2% | 3 | | Aug 2026 | Keep cup brands | 480 | 2.3% | 3 | | Sep 2026 | Keep cup brands | 390 | 2.6% | 3 | | Oct 2025 | Teapot brands | 520 | 12.8% | 2 | | Nov 2025 | Teapot brands | 630 | 11% | 2 | | Dec 2025 | Teapot brands | 790 | 11% | 2 | | Jan 2026 | Teapot brands | 510 | 13.1% | 3 | | Feb 2026 | Teapot brands | 350 | 13.5% | 3 | | Mar 2026 | Teapot brands | 430 | 14.2% | 3 | | Apr 2026 | Teapot brands | 430 | 13.6% | 3 | | May 2026 | Teapot brands | 440 | 13.8% | 3 | | Jun 2026 | Teapot brands | 420 | 11.6% | 3 | | Jul 2026 | Teapot brands | 370 | 11.4% | 3 | | Aug 2026 | Teapot brands | 530 | 15.6% | 3 | | Sep 2026 | Teapot brands | 420 | 13.2% | 3 | ## How are Bodum’s branded searches counted? Brandwave collects information about searches that people make online using Bodum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bodum” - “bodum teapot” ## Which tea kettle brands compete with Bodum? - [Breville](/demand/nz/brands/breville): Head-to-head: /demand/nz/compare/bodum-vs-breville - [Smeg](/demand/nz/brands/smeg): Head-to-head: /demand/nz/compare/bodum-vs-smeg - [Russell Hobbs](/demand/nz/brands/russell-hobbs): Head-to-head: /demand/nz/compare/bodum-vs-russell-hobbs - [Sunbeam](/demand/nz/brands/sunbeam): Head-to-head: /demand/nz/compare/bodum-vs-sunbeam - [ZWILLING](/demand/nz/brands/zwilling): Head-to-head: /demand/nz/compare/bodum-vs-zwilling ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bodum: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bodum This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bodum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.