---
title: "Bobcat: search popularity in New Zealand"
description: "Bobcat builds compact excavators and loaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bobcat"
publisher: "Brandwave"
---

# Bobcat: search popularity in New Zealand

Bobcat builds compact excavators and loaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bobcat
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among plate compactor brands**: 0.79%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plate compactor brands | 5 | 0.79% | 140 |
| Asphalt cutter brands | 3 | 0.95% | 140 |
| Compact tractor brands | 6 | 1.6% | 140 |
| Excavator brands | 11 | 1.9% | 140 |
| Tree spade attachment brands | 3 | 2.7% | 140 |
| Brush hog brands | 3 | 2.7% | 140 |
| Forestry mulcher brands | 3 | 2.7% | 140 |
| Wheel loader brands | 2 | 27.5% | 140 |

- [Plate compactor brands](/demand/nz/categories/nz-plate-compactor-brands)
- [Asphalt cutter brands](/demand/nz/categories/nz-asphalt-cutter-brands)
- [Compact tractor brands](/demand/nz/categories/nz-compact-tractor-brands)
- [Excavator brands](/demand/nz/categories/nz-excavator-brands)
- [Tree spade attachment brands](/demand/nz/categories/nz-tree-spade-attachment-brands)
- [Brush hog brands](/demand/nz/categories/nz-brush-hog-brands)
- [Forestry mulcher brands](/demand/nz/categories/nz-forestry-mulcher-brands)
- [Wheel loader brands](/demand/nz/categories/nz-wheel-loader-brands)

## Top plate compactor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bobcat did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mikasa | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Weber MT | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Wacker Neuson | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Honda Power Equipment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bobcat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about plate compactor brands

- Asked ChatGPT "Which plate compactor brand should I buy in New Zealand?": 1. Wacker Neuson, 2. Mikasa, 3. Weber MT
- Asked ChatGPT "What are the best plate compactor brands in New Zealand?": 1. Weber MT, 2. Mikasa, 3. Wacker Neuson
- Asked ChatGPT "What's the best plate compactor brand in New Zealand for ground compaction?": 1. Mikasa, 2. Weber MT, 3. Wacker Neuson
- Searched Google, AI Overview "plate compactor nz": 1. Mikasa
- Searched Google, AI Overview "plate compactor for paving": named none of the brands we track

Not named in any answer: Makita, Husqvarna, Honda Power Equipment, Bobcat and Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Bobcat changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat in New Zealand fell from 170 to 140.
- Across the 12 months ending September 2026, Bobcat’s share of searches among plate compactor brands in New Zealand held steady, from 0.88% to 0.79%.
- Across the 12 months ending September 2026, Bobcat’s share of searches among asphalt cutter brands in New Zealand held steady at 0.95%.
- Across the 12 months ending September 2026, Bobcat’s share of searches among compact tractor brands in New Zealand peaked at 2.1% in August 2026 and was lowest at 1% in December 2025.
- Across the 12 months ending September 2026, Bobcat fell from 9th to 11th among excavator brands in New Zealand.
- Across the 12 months ending September 2026, Bobcat’s share of searches among tree spade attachment brands in New Zealand peaked at 3.3% in August 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Bobcat’s share of searches among brush hog brands in New Zealand peaked at 3.3% in August 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Bobcat rose from 4th to 3rd among brush hog brands in New Zealand.
- Across the 12 months ending September 2026, Bobcat’s share of searches among forestry mulcher brands in New Zealand peaked at 3.3% in August 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Bobcat’s share of searches among wheel loader brands in New Zealand decreased from 38.6% to 27.5%.
- Across the 12 months ending September 2026, Bobcat fell from 1st to 2nd among wheel loader brands in New Zealand.

## How did search popularity change for New Zealand plate compactor brands in September 2026?

- In September 2026, Makita overtook Husqvarna to become the leader among plate compactor brands in New Zealand, with 45.6% of the searches.
- In September 2026, Mikasa gained share of searches among plate compactor brands in New Zealand, from 6.5% to 7.3%.
- In September 2026, Honda Power Equipment gained share of searches among plate compactor brands in New Zealand, from 3.8% to 4.3%.
- In September 2026, Husqvarna lost share of searches among plate compactor brands in New Zealand, from 44.6% to 41.2%.
- Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
- Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## How did search popularity change for New Zealand asphalt cutter brands in September 2026?

- In September 2026, Husqvarna overtook Stihl to become the leader among asphalt cutter brands in New Zealand, with 49.2% of the searches.
- In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 50.9% to 49.1%.
- Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
- Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## How did search popularity change for New Zealand compact tractor brands in September 2026?

- In September 2026, KIOTI overtook Bobcat to rank 5th among compact tractor brands in New Zealand, with 3% of the searches.
- In September 2026, Massey Ferguson gained share of searches among compact tractor brands in New Zealand, from 25.4% to 29%.
- In September 2026, John Deere lost share of searches among compact tractor brands in New Zealand, from 41.7% to 39.6%.
- In September 2026, Kubota lost share of searches among compact tractor brands in New Zealand, from 19.2% to 17.8%.
- In September 2026, New Holland lost share of searches among compact tractor brands in New Zealand, from 8.9% to 8.3%.
- Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## How did search popularity change for New Zealand excavator brands in September 2026?

- In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches.
- In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%.
- In September 2026, Sumitomo gained share of searches among excavator brands in New Zealand, from 5.4% to 6.2%.
- In September 2026, Yanmar gained share of searches among excavator brands in New Zealand, from 2.9% to 3.5%.
- In September 2026, Terra Cat lost share of searches among excavator brands in New Zealand, from 39.6% to 32.4%.
- In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%.

## How did search popularity change for New Zealand tree spade attachment brands in September 2026?

- In September 2026, John Deere gained share of searches among tree spade attachment brands in New Zealand, from 64.4% to 65.1%.
- In September 2026, Bobcat lost share of searches among tree spade attachment brands in New Zealand, from 3.3% to 2.7%.
- In September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.
- In September 2026, Big John Tree Transplanter fell from 5th to 6th among tree spade attachment brands in New Zealand.
- Estimated monthly branded searches for Earthworm Attachments in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

## How did search popularity change for New Zealand brush hog brands in September 2026?

- In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%.
- In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%.
- Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.

## How did search popularity change for New Zealand forestry mulcher brands in September 2026?

- In September 2026, John Deere gained share of searches among forestry mulcher brands in New Zealand, from 65.7% to 66.5%.
- In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%.
- Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

## How did search popularity change for New Zealand wheel loader brands in September 2026?

- In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%.
- In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%.
- In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%.
- In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.
- In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plate compactor brands | 170 | 0.88% | 5 |
| Nov 2025 | Plate compactor brands | 170 | 0.88% | 5 |
| Dec 2025 | Plate compactor brands | 90 | 0.52% | 5 |
| Jan 2026 | Plate compactor brands | 110 | 0.64% | 5 |
| Feb 2026 | Plate compactor brands | 110 | 0.63% | 6 |
| Mar 2026 | Plate compactor brands | 140 | 0.81% | 5 |
| Apr 2026 | Plate compactor brands | 110 | 0.65% | 5 |
| May 2026 | Plate compactor brands | 140 | 0.83% | 5 |
| Jun 2026 | Plate compactor brands | 170 | 1.1% | 5 |
| Jul 2026 | Plate compactor brands | 140 | 0.93% | 5 |
| Aug 2026 | Plate compactor brands | 170 | 1.1% | 5 |
| Sep 2026 | Plate compactor brands | 140 | 0.79% | 5 |
| Oct 2025 | Asphalt cutter brands | 170 | 0.95% | 3 |
| Nov 2025 | Asphalt cutter brands | 170 | 0.88% | 3 |
| Dec 2025 | Asphalt cutter brands | 90 | 0.51% | 3 |
| Jan 2026 | Asphalt cutter brands | 110 | 0.63% | 3 |
| Feb 2026 | Asphalt cutter brands | 110 | 0.62% | 4 |
| Mar 2026 | Asphalt cutter brands | 140 | 0.87% | 3 |
| Apr 2026 | Asphalt cutter brands | 110 | 0.69% | 3 |
| May 2026 | Asphalt cutter brands | 140 | 0.8% | 3 |
| Jun 2026 | Asphalt cutter brands | 170 | 1.2% | 3 |
| Jul 2026 | Asphalt cutter brands | 140 | 0.98% | 3 |
| Aug 2026 | Asphalt cutter brands | 170 | 1.2% | 3 |
| Sep 2026 | Asphalt cutter brands | 140 | 0.95% | 3 |
| Oct 2025 | Compact tractor brands | 170 | 1.7% | 6 |
| Nov 2025 | Compact tractor brands | 170 | 1.7% | 6 |
| Dec 2025 | Compact tractor brands | 90 | 1% | 6 |
| Jan 2026 | Compact tractor brands | 110 | 1.3% | 6 |
| Feb 2026 | Compact tractor brands | 110 | 1.3% | 6 |
| Mar 2026 | Compact tractor brands | 140 | 1.5% | 6 |
| Apr 2026 | Compact tractor brands | 110 | 1.3% | 6 |
| May 2026 | Compact tractor brands | 140 | 1.6% | 6 |
| Jun 2026 | Compact tractor brands | 170 | 1.9% | 6 |
| Jul 2026 | Compact tractor brands | 140 | 2% | 6 |
| Aug 2026 | Compact tractor brands | 170 | 2.1% | 5 |
| Sep 2026 | Compact tractor brands | 140 | 1.6% | 6 |
| Oct 2025 | Excavator brands | 170 | 2% | 9 |
| Nov 2025 | Excavator brands | 170 | 2% | 8 |
| Dec 2025 | Excavator brands | 90 | 1.4% | 11 |
| Jan 2026 | Excavator brands | 110 | 1.4% | 12 |
| Feb 2026 | Excavator brands | 110 | 1.4% | 11 |
| Mar 2026 | Excavator brands | 140 | 1.4% | 11 |
| Apr 2026 | Excavator brands | 110 | 1.5% | 12 |
| May 2026 | Excavator brands | 140 | 1.6% | 12 |
| Jun 2026 | Excavator brands | 170 | 1.9% | 10 |
| Jul 2026 | Excavator brands | 140 | 1.9% | 9 |
| Aug 2026 | Excavator brands | 170 | 1.9% | 9 |
| Sep 2026 | Excavator brands | 140 | 1.9% | 11 |
| Oct 2025 | Tree spade attachment brands | 170 | 2.8% | 3 |
| Nov 2025 | Tree spade attachment brands | 170 | 2.7% | 3 |
| Dec 2025 | Tree spade attachment brands | 90 | 1.5% | 4 |
| Jan 2026 | Tree spade attachment brands | 110 | 2.1% | 3 |
| Feb 2026 | Tree spade attachment brands | 110 | 2% | 4 |
| Mar 2026 | Tree spade attachment brands | 140 | 2.2% | 4 |
| Apr 2026 | Tree spade attachment brands | 110 | 2% | 3 |
| May 2026 | Tree spade attachment brands | 140 | 2.5% | 3 |
| Jun 2026 | Tree spade attachment brands | 170 | 2.9% | 3 |
| Jul 2026 | Tree spade attachment brands | 140 | 3.2% | 3 |
| Aug 2026 | Tree spade attachment brands | 170 | 3.3% | 3 |
| Sep 2026 | Tree spade attachment brands | 140 | 2.7% | 3 |
| Oct 2025 | Brush hog brands | 170 | 2.7% | 4 |
| Nov 2025 | Brush hog brands | 170 | 2.7% | 4 |
| Dec 2025 | Brush hog brands | 90 | 1.5% | 4 |
| Jan 2026 | Brush hog brands | 110 | 2.1% | 4 |
| Feb 2026 | Brush hog brands | 110 | 2% | 4 |
| Mar 2026 | Brush hog brands | 140 | 2.2% | 4 |
| Apr 2026 | Brush hog brands | 110 | 2% | 4 |
| May 2026 | Brush hog brands | 140 | 2.5% | 3 |
| Jun 2026 | Brush hog brands | 170 | 2.9% | 3 |
| Jul 2026 | Brush hog brands | 140 | 3.3% | 3 |
| Aug 2026 | Brush hog brands | 170 | 3.3% | 3 |
| Sep 2026 | Brush hog brands | 140 | 2.7% | 3 |
| Oct 2025 | Forestry mulcher brands | 170 | 2.8% | 3 |
| Nov 2025 | Forestry mulcher brands | 170 | 2.8% | 3 |
| Dec 2025 | Forestry mulcher brands | 90 | 1.5% | 3 |
| Jan 2026 | Forestry mulcher brands | 110 | 2.2% | 3 |
| Feb 2026 | Forestry mulcher brands | 110 | 2% | 3 |
| Mar 2026 | Forestry mulcher brands | 140 | 2.2% | 3 |
| Apr 2026 | Forestry mulcher brands | 110 | 2.1% | 3 |
| May 2026 | Forestry mulcher brands | 140 | 2.6% | 3 |
| Jun 2026 | Forestry mulcher brands | 170 | 2.9% | 3 |
| Jul 2026 | Forestry mulcher brands | 140 | 3.3% | 3 |
| Aug 2026 | Forestry mulcher brands | 170 | 3.3% | 3 |
| Sep 2026 | Forestry mulcher brands | 140 | 2.7% | 3 |
| Oct 2025 | Wheel loader brands | 170 | 38.6% | 1 |
| Nov 2025 | Wheel loader brands | 170 | 38.6% | 1 |
| Dec 2025 | Wheel loader brands | 90 | 29% | 1 |
| Jan 2026 | Wheel loader brands | 110 | 28.9% | 2 |
| Feb 2026 | Wheel loader brands | 110 | 29.7% | 2 |
| Mar 2026 | Wheel loader brands | 140 | 30.4% | 2 |
| Apr 2026 | Wheel loader brands | 110 | 29.7% | 2 |
| May 2026 | Wheel loader brands | 140 | 31.8% | 2 |
| Jun 2026 | Wheel loader brands | 170 | 37.8% | 1 |
| Jul 2026 | Wheel loader brands | 140 | 30.4% | 2 |
| Aug 2026 | Wheel loader brands | 170 | 33.3% | 2 |
| Sep 2026 | Wheel loader brands | 140 | 27.5% | 2 |

## How are Bobcat’s branded searches counted?

Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bobcat digger”

## Which plate compactor brands compete with Bobcat?

- [Makita](/demand/nz/brands/makita)
- [Husqvarna](/demand/nz/brands/husqvarna): Head-to-head: /demand/nz/compare/bobcat-vs-husqvarna
- [Mikasa](/demand/nz/brands/mikasa-dinnerware): Head-to-head: /demand/nz/compare/bobcat-vs-mikasa-dinnerware
- [Honda Power Equipment](/demand/nz/brands/honda-power-equipment): Head-to-head: /demand/nz/compare/bobcat-vs-honda-power-equipment
- [Wacker Neuson](/demand/nz/brands/wacker-neuson): Head-to-head: /demand/nz/compare/bobcat-vs-wacker-neuson
- [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/bobcat-vs-milwaukee
- [Weber MT](/demand/nz/brands/weber-mt)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bobcat: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bobcat

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bobcat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.