---
title: "Boba: search popularity and Share of Search in New Zealand"
description: "Boba makes baby carriers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/boba"
publisher: "Brandwave"
---

# Boba: search popularity and Share of Search in New Zealand

Boba makes baby carriers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Boba
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby carrier brands**: 24%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby carrier brands | 2 | 24% | 2.1K |

- [Baby carrier brands](/demand/nz/categories/nz-baby-carrier-brands)

## How has branded search demand for Boba changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Boba in New Zealand rose from 1.4K to 2.1K.
- Across the 11 months ending August 2026, Boba’s estimated Share of Search among baby carrier brands in New Zealand increased from 18% to 24%.
- Across the 11 months ending August 2026, Boba’s estimated Share of Search among baby carrier brands in New Zealand peaked at 24% in August 2026 and was lowest at 16.3% in February 2026.
- Across the 11 months ending August 2026, Boba rose from 3rd to 2nd among baby carrier brands in New Zealand.

## How did search popularity change for New Zealand baby carrier brands in August 2026?

- In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands in New Zealand, from 53.3% to 55.2%.
- In August 2026, BabyBjörn lost estimated Share of Search among baby carrier brands in New Zealand, from 17.2% to 15.8%.
- Boba’s estimated Share of Search among baby carrier brands in New Zealand has gained ground for 3 months in a row, from 20.8% to 24% in August 2026.
- Artipoppe’s estimated Share of Search among baby carrier brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 5.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby carrier brands | 1.4K | 18% | 3 |
| Nov 2025 | Baby carrier brands | 1.3K | 17.4% | 2 |
| Dec 2025 | Baby carrier brands | 1.1K | 19.3% | 2 |
| Jan 2026 | Baby carrier brands | 1.4K | 18.2% | 3 |
| Feb 2026 | Baby carrier brands | 1.2K | 16.3% | 3 |
| Mar 2026 | Baby carrier brands | 1.4K | 17.8% | 3 |
| Apr 2026 | Baby carrier brands | 1.5K | 18.5% | 2 |
| May 2026 | Baby carrier brands | 1.8K | 20.8% | 2 |
| Jun 2026 | Baby carrier brands | 1.7K | 21.7% | 2 |
| Jul 2026 | Baby carrier brands | 2K | 23.9% | 2 |
| Aug 2026 | Baby carrier brands | 2.1K | 24% | 2 |
| Sep 2026 | Baby carrier brands | — | — | — |

## How is Boba measured?

Brandwave collects information about searches that people make online using Boba’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “boba bliss carrier”
- “boba carrier”
- “boba infant carrier”
- “boba wrap”
- “boba wrap carrier”
- “boba wrap newborn”
- “boba x carrier”

## Which baby carrier brands compete with Boba?

- [Ergobaby](/demand/nz/brands/ergobaby): Head-to-head: /demand/nz/compare/boba-vs-ergobaby
- [BabyBjörn](/demand/nz/brands/babybjorn): Head-to-head: /demand/nz/compare/babybjorn-vs-boba
- [Artipoppe](/demand/nz/brands/artipoppe): Head-to-head: /demand/nz/compare/artipoppe-vs-boba

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Boba: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/boba

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/boba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.