--- title: "Boardertown: search popularity in New Zealand" description: "Boardertown is a ski and snowboard shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/boardertown" publisher: "Brandwave" --- # Boardertown: search popularity in New Zealand Boardertown is a ski and snowboard shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Boardertown - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among ski and snowboard shops**: 43.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ski and snowboard shops | 1 | 43.8% | 14.8K | - [Ski and snowboard shops](/demand/nz/categories/nz-ski-and-snowboard-shops) ## Top ski and snowboard shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Boardertown was mentioned in two out of three: in two of the three ChatGPT answers. Boardertown is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Snowcentre | 1st | 3 of 3 | 3 of 3 | | Outside Sports | 2nd | 3 of 3 | 3 of 3 | | Boardertown | 3rd | 2 of 3 | 2 of 3 | | Browns Ski Shop | 4th | 1 of 3 | 1 of 3 | | Snow Mania | Not ranked | 0 of 3 | 0 of 3 | | Small Planet | Not ranked | 0 of 3 | 0 of 3 | | Snow Biz | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about ski and snowboard shops - Asked ChatGPT "Which ski and snowboard shop should I shop at in New Zealand?": 1. Snowcentre, 2. Boardertown, 3. Outside Sports - Asked ChatGPT "What are the best ski and snowboard shops in New Zealand?": 1. Snowcentre, 2. Boardertown, 3. Outside Sports, 4. Browns Ski Shop - Asked ChatGPT "What's the best ski and snowboard shop in New Zealand for ski gear?": 1. Outside Sports, 2. Snowcentre Not named in any answer: Snow Mania, Small Planet and Snow Biz. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Boardertown changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Boardertown in New Zealand rose from 12.1K to 14.8K. - Across the 12 months ending September 2026, Boardertown’s share of searches among ski and snowboard shops in New Zealand decreased from 50.2% to 43.8%. - Across the 12 months ending September 2026, Boardertown’s share of searches among ski and snowboard shops in New Zealand peaked at 58.8% in December 2025 and was lowest at 34.2% in August 2026. ## How did search popularity change for New Zealand ski and snowboard shops in September 2026? - In September 2026, Outside Sports overtook Snow Mania to rank 2nd among ski and snowboard shops in New Zealand, with 19.5% of the searches. - In September 2026, Boardertown gained share of searches among ski and snowboard shops in New Zealand, from 34.2% to 43.8%. - In September 2026, Snow Biz lost share of searches among ski and snowboard shops in New Zealand, from 12.5% to 7.1%. - In September 2026, Snow Mania lost share of searches among ski and snowboard shops in New Zealand, from 15.3% to 10.7%. - In September 2026, Browns Ski Shop lost share of searches among ski and snowboard shops in New Zealand, from 8.6% to 5.9%. - In September 2026, Snowcentre lost share of searches among ski and snowboard shops in New Zealand, from 4.4% to 3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ski and snowboard shops | 12.1K | 50.2% | 1 | | Nov 2025 | Ski and snowboard shops | 14.8K | 57.2% | 1 | | Dec 2025 | Ski and snowboard shops | 18.1K | 58.8% | 1 | | Jan 2026 | Ski and snowboard shops | 14.8K | 56.1% | 1 | | Feb 2026 | Ski and snowboard shops | 12.1K | 46.3% | 1 | | Mar 2026 | Ski and snowboard shops | 12.1K | 56% | 1 | | Apr 2026 | Ski and snowboard shops | 14.8K | 54.7% | 1 | | May 2026 | Ski and snowboard shops | 14.8K | 57.3% | 1 | | Jun 2026 | Ski and snowboard shops | 14.8K | 53.1% | 1 | | Jul 2026 | Ski and snowboard shops | 18.1K | 38.6% | 1 | | Aug 2026 | Ski and snowboard shops | 14.8K | 34.2% | 1 | | Sep 2026 | Ski and snowboard shops | 14.8K | 43.8% | 1 | ## How are Boardertown’s branded searches counted? Brandwave collects information about searches that people make online using Boardertown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “boardertown” ## Which ski and snowboard shops compete with Boardertown? - [Outside Sports](/demand/nz/brands/outside-sports): Head-to-head: /demand/nz/compare/boardertown-vs-outside-sports - [Snow Mania](/demand/nz/brands/snow-mania): Head-to-head: /demand/nz/compare/boardertown-vs-snow-mania - [Small Planet](/demand/nz/brands/small-planet): Head-to-head: /demand/nz/compare/boardertown-vs-small-planet - [Snow Biz](/demand/nz/brands/snow-biz): Head-to-head: /demand/nz/compare/boardertown-vs-snow-biz - [Browns Ski Shop](/demand/nz/brands/browns-ski-shop): Head-to-head: /demand/nz/compare/boardertown-vs-browns-ski-shop - [Snowcentre](/demand/nz/brands/snowcentre) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Boardertown: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/boardertown This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/boardertown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.