--- title: "BMW Motorrad: search popularity in New Zealand" description: "BMW's motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bmw-motorrad" publisher: "Brandwave" --- # BMW Motorrad: search popularity in New Zealand BMW's motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BMW Motorrad - **Owned by**: BMW - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among motorcycle brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Motorcycle brands | 10 | 2.1% | 600 | - [Motorcycle brands](/demand/nz/categories/nz-motorcycle-brands) ## Top motorcycle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. BMW Motorrad is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda Motorcycles | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kawasaki | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | BMW Motorrad | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | KTM | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Triumph | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Yamaha Motor | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Royal Enfield | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Ducati | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Harley-Davidson | 9th | 1 of 3 | 1 of 1 | 2 of 4 | | CFMOTO | 10th | 1 of 3 | 0 of 1 | 1 of 4 | | Suzuki Motorcycles | 11th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about motorcycle brands - Asked ChatGPT "Which motorcycle brand should I buy in New Zealand?": 1. Honda Motorcycles, 2. Kawasaki, 3. Royal Enfield, 4. KTM, 5. Ducati, 6. Suzuki Motorcycles - Asked ChatGPT "What are the best motorcycle brands in New Zealand?": 1. Honda Motorcycles, 2. Kawasaki, 3. KTM, 4. BMW Motorrad, 5. Triumph, 6. Harley-Davidson, 7. CFMOTO, 8. Royal Enfield - Asked ChatGPT "What's the best motorcycle brand in New Zealand for road riding?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph - Searched Google, AI Overview "best motorcycle brand": 1. Honda Motorcycles, 2. Yamaha Motor, 3. BMW Motorrad, 4. Kawasaki, 5. Ducati, 6. Harley-Davidson, 7. Triumph Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for BMW Motorrad changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BMW Motorrad in New Zealand fell from 870 to 600. - Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands in New Zealand held steady, from 2.5% to 2.1%. ## How did search popularity change for New Zealand motorcycle brands in September 2026? - In September 2026, Royal Enfield overtook KTM to rank 5th among motorcycle brands in New Zealand, with 9.5% of the searches. - In September 2026, KTM gained share of searches among motorcycle brands in New Zealand, from 7.2% to 9.3%. - In September 2026, Ducati gained share of searches among motorcycle brands in New Zealand, from 11.1% to 13.2%. - In September 2026, Harley-Davidson lost share of searches among motorcycle brands in New Zealand, from 33.6% to 27.6%. - In September 2026, CFMOTO lost share of searches among motorcycle brands in New Zealand, from 11% to 9.6%. - Estimated monthly branded searches for Yamaha Motor in New Zealand fell 47.9% over 12 measured months, from 480 to 250 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Motorcycle brands | 870 | 2.5% | 10 | | Nov 2025 | Motorcycle brands | 960 | 2.8% | 10 | | Dec 2025 | Motorcycle brands | 780 | 2.3% | 10 | | Jan 2026 | Motorcycle brands | 960 | 2.9% | 10 | | Feb 2026 | Motorcycle brands | 980 | 2.9% | 10 | | Mar 2026 | Motorcycle brands | 1.1K | 2.9% | 10 | | Apr 2026 | Motorcycle brands | 870 | 2.6% | 10 | | May 2026 | Motorcycle brands | 980 | 2.8% | 10 | | Jun 2026 | Motorcycle brands | 800 | 2.4% | 10 | | Jul 2026 | Motorcycle brands | 650 | 2.1% | 10 | | Aug 2026 | Motorcycle brands | 650 | 2% | 10 | | Sep 2026 | Motorcycle brands | 600 | 2.1% | 10 | ## How are BMW Motorrad’s branded searches counted? Brandwave collects information about searches that people make online using BMW Motorrad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bmw motorbike” - “bmw motorcycle” - “bmw motorrad” ## Which motorcycle brands compete with BMW Motorrad? - [Harley-Davidson](/demand/nz/brands/harley-davidson) - [Kawasaki](/demand/nz/brands/kawasaki) - [Ducati](/demand/nz/brands/ducati) - [CFMOTO](/demand/nz/brands/cfmoto) - [Royal Enfield](/demand/nz/brands/royal-enfield) - [KTM](/demand/nz/brands/ktm): Head-to-head: /demand/nz/compare/bmw-motorrad-vs-ktm - [Honda Motorcycles](/demand/nz/brands/honda-motorcycles): Head-to-head: /demand/nz/compare/bmw-motorrad-vs-honda-motorcycles - [Triumph](/demand/nz/brands/triumph): Head-to-head: /demand/nz/compare/bmw-motorrad-vs-triumph - [Suzuki Motorcycles](/demand/nz/brands/suzuki-motorcycles): Head-to-head: /demand/nz/compare/bmw-motorrad-vs-suzuki-motorcycles - [Yamaha Motor](/demand/nz/brands/yamaha-motor): Head-to-head: /demand/nz/compare/bmw-motorrad-vs-yamaha-motor ## Who owns BMW Motorrad? BMW Motorrad is owned by BMW. Brandwave also tracks BMW and MINI, owned by the same company, in New Zealand. - [BMW](/demand/nz/companies/bmw): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns BMW Motorrad? BMW Motorrad is owned by BMW. Brandwave also tracks BMW and MINI, owned by the same company, in New Zealand. ## Cite this page Brandwave. "BMW Motorrad: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bmw-motorrad This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bmw-motorrad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.