---
title: "BLUETTI: search popularity and Share of Search in New Zealand"
description: "BLUETTI offers portable battery power stations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bluetti"
publisher: "Brandwave"
---

# BLUETTI: search popularity and Share of Search in New Zealand

BLUETTI offers portable battery power stations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: BLUETTI
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among portable power station brands**: 34.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Portable power station brands | 2 | 34.5% | 3.8K |

- [Portable power station brands](/demand/nz/categories/nz-portable-power-station-brands)

## How has branded search demand for BLUETTI changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for BLUETTI in New Zealand rose from 3K to 3.8K.
- Across the 11 months ending August 2026, BLUETTI’s estimated Share of Search among portable power station brands in New Zealand increased from 22.2% to 34.5%.

## How did search popularity change for New Zealand portable power station brands in August 2026?

- In August 2026, BLUETTI gained estimated Share of Search among portable power station brands in New Zealand, from 28.9% to 34.5%.
- In August 2026, Anker SOLIX gained estimated Share of Search among portable power station brands in New Zealand, from 5.9% to 6.9%.
- In August 2026, EcoFlow lost estimated Share of Search among portable power station brands in New Zealand, from 59.3% to 53.4%.
- In August 2026, Jackery lost estimated Share of Search among portable power station brands in New Zealand, from 4% to 3.4%.
- Estimated monthly branded searches for Goal Zero in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Portable power station brands | 3K | 22.2% | 2 |
| Nov 2025 | Portable power station brands | 3.6K | 22.9% | 2 |
| Dec 2025 | Portable power station brands | 3.8K | 24.9% | 2 |
| Jan 2026 | Portable power station brands | 4K | 27.4% | 2 |
| Feb 2026 | Portable power station brands | 2.5K | 23.5% | 2 |
| Mar 2026 | Portable power station brands | 3.9K | 24.7% | 2 |
| Apr 2026 | Portable power station brands | 5.1K | 29.2% | 2 |
| May 2026 | Portable power station brands | 2.4K | 22.8% | 2 |
| Jun 2026 | Portable power station brands | 2.7K | 26.4% | 2 |
| Jul 2026 | Portable power station brands | 2.9K | 28.9% | 2 |
| Aug 2026 | Portable power station brands | 3.8K | 34.5% | 2 |
| Sep 2026 | Portable power station brands | — | — | — |

## How is BLUETTI measured?

Brandwave collects information about searches that people make online using BLUETTI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bluetti”
- “bluetti ac200max”
- “bluetti ac70”
- “bluetti battery”
- “bluetti eb3a”
- “bluetti eb70”
- “bluetti near me”
- “bluetti new zealand”
- “bluetti nz”
- “bluetti portable power”
- “bluetti portable powerstation”
- “bluetti power bank”
- “bluetti power station”
- “bluetti solar generator”
- “bluetti solar panels”
- “bluettipower com”

## Which portable power station brands compete with BLUETTI?

- [EcoFlow](/demand/nz/brands/ecoflow): Head-to-head: /demand/nz/compare/bluetti-vs-ecoflow
- [Anker SOLIX](/demand/nz/brands/anker-solix): Head-to-head: /demand/nz/compare/anker-solix-vs-bluetti
- [Jackery](/demand/nz/brands/jackery): Head-to-head: /demand/nz/compare/bluetti-vs-jackery
- [Goal Zero](/demand/nz/brands/goal-zero): Head-to-head: /demand/nz/compare/bluetti-vs-goal-zero

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BLUETTI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bluetti

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bluetti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.