---
title: "Blueair: search popularity and Share of Search in New Zealand"
description: "Blueair offers air purifiers for homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/blueair"
publisher: "Brandwave"
---

# Blueair: search popularity and Share of Search in New Zealand

Blueair offers air purifiers for homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blueair
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among air purifier brands**: 0.16%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air purifier brands | 4 | 0.16% | 120 |

- [Air purifier brands](/demand/nz/categories/nz-air-purifier-brands)

## How has branded search demand for Blueair changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Blueair in New Zealand rose from 110 to 120.
- Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands in New Zealand held steady, from 0.15% to 0.16%.

## How did search popularity change for New Zealand air purifier brands in August 2026?

- In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.
- In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.
- In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.
- Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air purifier brands | 110 | 0.15% | 4 |
| Nov 2025 | Air purifier brands | 140 | 0.12% | 4 |
| Dec 2025 | Air purifier brands | 110 | 0.11% | 4 |
| Jan 2026 | Air purifier brands | 90 | 0.13% | 4 |
| Feb 2026 | Air purifier brands | 240 | 0.39% | 4 |
| Mar 2026 | Air purifier brands | 110 | 0.17% | 4 |
| Apr 2026 | Air purifier brands | 120 | 0.17% | 4 |
| May 2026 | Air purifier brands | 100 | 0.13% | 4 |
| Jun 2026 | Air purifier brands | 150 | 0.2% | 4 |
| Jul 2026 | Air purifier brands | 160 | 0.2% | 4 |
| Aug 2026 | Air purifier brands | 120 | 0.16% | 4 |
| Sep 2026 | Air purifier brands | — | — | — |

## How is Blueair measured?

Brandwave collects information about searches that people make online using Blueair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blueair”
- “blueair air filter”
- “blueair com”
- “blueair near me”
- “blueair nz”
- “blueair purifier”

## Which air purifier brands compete with Blueair?

- [Dyson](/demand/nz/brands/dyson): Head-to-head: /demand/nz/compare/blueair-vs-dyson
- [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/blueair-vs-philips
- [Levoit](/demand/nz/brands/levoit): Head-to-head: /demand/nz/compare/blueair-vs-levoit
- [Coway](/demand/nz/brands/coway): Head-to-head: /demand/nz/compare/blueair-vs-coway

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blueair: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/blueair

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/blueair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.