--- title: "Bloomreach: search popularity and Share of Search in New Zealand" description: "Bloomreach is a customer data platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bloomreach" publisher: "Brandwave" --- # Bloomreach: search popularity and Share of Search in New Zealand Bloomreach is a customer data platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bloomreach - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among customer data platforms**: 16.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Customer data platforms | 3 | 16.7% | 30 | | Ecommerce personalisation platforms | 3 | 16.7% | 30 | - [Customer data platforms](/demand/nz/categories/nz-customer-data-platforms) - [Ecommerce personalisation platforms](/demand/nz/categories/nz-ecommerce-personalisation-platforms) ## How has branded search demand for Bloomreach changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bloomreach in New Zealand rose from 20 to 30. - Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 16.7%. - Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among customer data platforms in New Zealand peaked at 29.2% in November 2025 and was lowest at 10% in October 2025. - Across the 11 months ending August 2026, Bloomreach fell from 2nd to 3rd among customer data platforms in New Zealand. - Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among ecommerce personalisation platforms in New Zealand increased from 12.5% to 16.7%. - Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 30.4% in November 2025 and was lowest at 10% in May 2026. - Across the 11 months ending August 2026, Bloomreach rose from 4th to 3rd among ecommerce personalisation platforms in New Zealand. ## How did search popularity change for New Zealand customer data platforms in August 2026? - In August 2026, RudderStack overtook mParticle to rank 2nd among customer data platforms in New Zealand, at 22.2%. - In August 2026, Twilio Segment overtook mParticle to rank 4th among customer data platforms in New Zealand, at 11.1%. - In August 2026, Tealium gained estimated Share of Search among customer data platforms in New Zealand, from 40% to 44.4%. - In August 2026, Bloomreach lost estimated Share of Search among customer data platforms in New Zealand, from 26.7% to 16.7%. - In August 2026, mParticle lost estimated Share of Search among customer data platforms in New Zealand, from 13.3% to 5.6%. ## How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026? - In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%. - In August 2026, Rebuy overtook Bloomreach to rank 2nd among ecommerce personalisation platforms in New Zealand, at 22.2%. - In August 2026, Dynamic Yield lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 31.6% to 16.7%. - In August 2026, Recombee lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 15.8% to 11.1%. - In August 2026, Bloomreach lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 21.1% to 16.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Customer data platforms | 20 | 10% | 2 | | Nov 2025 | Customer data platforms | 70 | 29.2% | 2 | | Dec 2025 | Customer data platforms | 30 | 25% | 2 | | Jan 2026 | Customer data platforms | 20 | 13.3% | 4 | | Feb 2026 | Customer data platforms | 40 | 22.2% | 2 | | Mar 2026 | Customer data platforms | 30 | 15.8% | 2 | | Apr 2026 | Customer data platforms | 20 | 13.3% | 3 | | May 2026 | Customer data platforms | 20 | 15.4% | 2 | | Jun 2026 | Customer data platforms | 30 | 17.6% | 2 | | Jul 2026 | Customer data platforms | 40 | 26.7% | 2 | | Aug 2026 | Customer data platforms | 30 | 16.7% | 3 | | Sep 2026 | Customer data platforms | — | — | — | | Oct 2025 | Ecommerce personalisation platforms | 20 | 12.5% | 4 | | Nov 2025 | Ecommerce personalisation platforms | 70 | 30.4% | 2 | | Dec 2025 | Ecommerce personalisation platforms | 30 | 21.4% | 2 | | Jan 2026 | Ecommerce personalisation platforms | 20 | 18.2% | 3 | | Feb 2026 | Ecommerce personalisation platforms | 40 | 20% | 2 | | Mar 2026 | Ecommerce personalisation platforms | 30 | 13.6% | 4 | | Apr 2026 | Ecommerce personalisation platforms | 20 | 14.3% | 4 | | May 2026 | Ecommerce personalisation platforms | 20 | 10% | 4 | | Jun 2026 | Ecommerce personalisation platforms | 30 | 15% | 3 | | Jul 2026 | Ecommerce personalisation platforms | 40 | 21.1% | 2 | | Aug 2026 | Ecommerce personalisation platforms | 30 | 16.7% | 3 | | Sep 2026 | Ecommerce personalisation platforms | — | — | — | ## How is Bloomreach measured? Brandwave collects information about searches that people make online using Bloomreach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bloomreach” - “bloomreach cms” - “bloomreach discovery” - “bloomreach engagement” - “bloomreach pricing” - “bloomreach product recommendations” ## Which customer data platforms compete with Bloomreach? - [Tealium](/demand/nz/brands/tealium): Head-to-head: /demand/nz/compare/bloomreach-vs-tealium - [RudderStack](/demand/nz/brands/rudderstack): Head-to-head: /demand/nz/compare/bloomreach-vs-rudderstack - [Twilio Segment](/demand/nz/brands/segment): Head-to-head: /demand/nz/compare/bloomreach-vs-segment - [mParticle](/demand/nz/brands/mparticle): Head-to-head: /demand/nz/compare/bloomreach-vs-mparticle ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bloomreach: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bloomreach This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bloomreach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.