---
title: "BlendJet: search popularity in New Zealand"
description: "BlendJet makes portable blenders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/blendjet"
publisher: "Brandwave"
---

# BlendJet: search popularity in New Zealand

BlendJet makes portable blenders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: BlendJet
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among portable blender brands**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Portable blender brands | 2 | 8% | 110 |

- [Portable blender brands](/demand/nz/categories/nz-portable-blender-brands)

## Top portable blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BlendJet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Ninja | 3 of 3 | 2 of 2 | 5 of 5 |
| BlendJet | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about portable blender brands

- Asked ChatGPT "Which portable blender brand should I buy in New Zealand?": 1. Ninja
- Asked ChatGPT "What are the best portable blender brands in New Zealand?": 1. Ninja
- Asked ChatGPT "What's the best portable blender brand in New Zealand for smoothies on the go?": 1. Ninja, 2. BlendJet
- Searched Google, AI Overview "best portable blender": 1. Ninja, 2. BlendJet
- Searched Google, AI Overview "portable smoothie blender": 1. Ninja

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for BlendJet changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for BlendJet in New Zealand fell from 170 to 110.
- Across the 12 months ending September 2026, BlendJet’s share of searches among portable blender brands in New Zealand decreased from 15.5% to 8%.
- Across the 12 months ending September 2026, BlendJet’s share of searches among portable blender brands in New Zealand peaked at 15.5% in October 2025 and was lowest at 6.7% in July 2026.

## How did search popularity change for New Zealand portable blender brands in September 2026?

- In September 2026, Ninja gained share of searches among portable blender brands in New Zealand, from 91.2% to 92%.
- In September 2026, BlendJet lost share of searches among portable blender brands in New Zealand, from 8.8% to 8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Portable blender brands | 170 | 15.5% | 2 |
| Nov 2025 | Portable blender brands | 210 | 12.4% | 2 |
| Dec 2025 | Portable blender brands | 260 | 15% | 2 |
| Jan 2026 | Portable blender brands | 170 | 11.8% | 2 |
| Feb 2026 | Portable blender brands | 110 | 10.6% | 2 |
| Mar 2026 | Portable blender brands | 110 | 12.1% | 2 |
| Apr 2026 | Portable blender brands | 110 | 8.8% | 2 |
| May 2026 | Portable blender brands | 90 | 7.3% | 2 |
| Jun 2026 | Portable blender brands | 90 | 7.3% | 2 |
| Jul 2026 | Portable blender brands | 90 | 6.7% | 2 |
| Aug 2026 | Portable blender brands | 110 | 8.8% | 2 |
| Sep 2026 | Portable blender brands | 110 | 8% | 2 |

## How are BlendJet’s branded searches counted?

Brandwave collects information about searches that people make online using BlendJet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blendjet”

## Which portable blender brands compete with BlendJet?

- [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/blendjet-vs-ninja-kitchen

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BlendJet: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/blendjet

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/blendjet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.