--- title: "How popular is Blanket Insurance? Searches and AI answers in New Zealand" description: "An Auckland insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/blanket-insurance" publisher: "Brandwave" --- # How popular is Blanket Insurance? Searches and AI answers in New Zealand An Auckland insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Blanket Insurance - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Auckland insurance brokers**: 9.8% ## Where does Blanket Insurance compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland insurance brokers | 4 | 9.8% | 320 | - [Auckland insurance brokers](/demand/nz/locations/auckland/insurance-brokers) ## Top Auckland insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Blanket Insurance was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Blanket Insurance is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marble Insurance | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Rothbury | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Blanket Insurance | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Elan Insurance Brokers | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | PIC Insurance Brokers | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Gallagher Insurance | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Primesure Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Frank Risk Management | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Auckland, New Zealand?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers, 5. PIC Insurance Brokers - Asked ChatGPT "What are the best insurance brokers in Auckland, New Zealand?": 1. Rothbury, 2. Marble Insurance, 3. Blanket Insurance, 4. PIC Insurance Brokers, 5. Elan Insurance Brokers - Asked ChatGPT "What's the best insurance broker in Auckland, New Zealand for insurance cover?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers - Searched Google, AI Overview "business insurance auckland": named none of the brands we track Not named in any answer: Gallagher Insurance, ICIB BROKERWEB, PSC Insurance Brokers, Primesure Insurance Brokers and Frank Risk Management. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Blanket Insurance changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Blanket Insurance in New Zealand fell from 590 to 480. - Across the 12 months ending October 2026, Blanket Insurance’s share of searches among Auckland insurance brokers in New Zealand decreased from 10.4% to 9.8%. - Across the 12 months ending October 2026, Blanket Insurance’s share of searches among Auckland insurance brokers in New Zealand peaked at 12.4% in April 2026 and was lowest at 8.2% in July 2026. ## How did search popularity change for New Zealand Auckland insurance brokers in October 2026? - In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches. - In October 2026, Marble Insurance overtook ICIB BROKERWEB to rank 5th among Auckland insurance brokers in New Zealand, with 9.8% of the searches. - In October 2026, PIC Insurance Brokers overtook Rothbury to rank 2nd among Auckland insurance brokers in New Zealand, with 18% of the searches. - In October 2026, ICIB BROKERWEB lost share of searches among Auckland insurance brokers in New Zealand, from 9.5% to 7.3%. - In October 2026, Gallagher Insurance lost share of searches among Auckland insurance brokers in New Zealand, from 32% to 29.9%. - In October 2026, Rothbury lost share of searches among Auckland insurance brokers in New Zealand, from 20.1% to 18%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Auckland insurance brokers | 320 | 10.4% | 4 | | Dec 2025 | Auckland insurance brokers | 210 | 9.3% | 4 | | Jan 2026 | Auckland insurance brokers | 320 | 12.2% | 3 | | Feb 2026 | Auckland insurance brokers | 390 | 12.3% | 4 | | Mar 2026 | Auckland insurance brokers | 390 | 11% | 5 | | Apr 2026 | Auckland insurance brokers | 390 | 12.4% | 4 | | May 2026 | Auckland insurance brokers | 390 | 11.8% | 4 | | Jun 2026 | Auckland insurance brokers | 390 | 12.3% | 3 | | Jul 2026 | Auckland insurance brokers | 260 | 8.2% | 6 | | Aug 2026 | Auckland insurance brokers | 320 | 10.4% | 4 | | Sep 2026 | Auckland insurance brokers | 260 | 8.8% | 5 | | Oct 2026 | Auckland insurance brokers | 320 | 9.8% | 4 | ## How are Blanket Insurance’s branded searches counted? Brandwave collects information about searches that people make online using Blanket Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blanket insurance” ## Which Auckland insurance brokers compete with Blanket Insurance? - [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/blanket-insurance-vs-gallagher-insurance - [PIC Insurance Brokers](/demand/nz/brands/pic-insurance-brokers): Head-to-head: /demand/nz/compare/blanket-insurance-vs-pic-insurance-brokers - [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/blanket-insurance-vs-rothbury - [Marble Insurance](/demand/nz/brands/marble-insurance): Head-to-head: /demand/nz/compare/blanket-insurance-vs-marble-insurance - [ICIB BROKERWEB](/demand/nz/brands/icib-brokerweb): Head-to-head: /demand/nz/compare/blanket-insurance-vs-icib-brokerweb - [PSC Insurance Brokers](/demand/nz/brands/psc-insurance-brokers) - [Primesure Insurance Brokers](/demand/nz/brands/primesure-insurance-brokers) - [Elan Insurance Brokers](/demand/nz/brands/elan-insurance-brokers) - [Frank Risk Management](/demand/nz/brands/frank-risk-management) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Blanket Insurance? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/blanket-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/blanket-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.