---
title: "Blanket Bay: search popularity and Share of Search in New Zealand"
description: "Blanket Bay is a luxury lodge in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/blanket-bay"
publisher: "Brandwave"
---

# Blanket Bay: search popularity and Share of Search in New Zealand

Blanket Bay is a luxury lodge in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blanket Bay
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among luxury lodges**: 15.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Luxury lodges | 4 | 15.5% | 1.9K |

- [Luxury lodges](/demand/nz/categories/nz-luxury-lodges)

## How has branded search demand for Blanket Bay changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Blanket Bay in New Zealand held steady at 1.9K.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand increased from 10.8% to 15.5%.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand peaked at 17.7% in July 2026 and was lowest at 10.8% in October 2025.

## How did search popularity change for New Zealand luxury lodges in August 2026?

- In August 2026, Huka Lodge gained estimated Share of Search among luxury lodges in New Zealand, from 18.9% to 25.4%.
- In August 2026, Kauri Cliffs lost estimated Share of Search among luxury lodges in New Zealand, from 29.4% to 26.6%.
- In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%.
- In August 2026, Cape Kidnappers lost estimated Share of Search among luxury lodges in New Zealand, from 29.7% to 27.8%.
- Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 19.2% over 11 measured months, from 730 to 590 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Luxury lodges | 1.9K | 10.8% | 4 |
| Nov 2025 | Luxury lodges | 2.5K | 13.5% | 4 |
| Dec 2025 | Luxury lodges | 2.9K | 14.9% | 4 |
| Jan 2026 | Luxury lodges | 3K | 13.5% | 4 |
| Feb 2026 | Luxury lodges | 2.5K | 13.8% | 4 |
| Mar 2026 | Luxury lodges | 2.5K | 14.5% | 4 |
| Apr 2026 | Luxury lodges | 1.9K | 13.8% | 4 |
| May 2026 | Luxury lodges | 1.9K | 15.3% | 4 |
| Jun 2026 | Luxury lodges | 1.9K | 16.8% | 4 |
| Jul 2026 | Luxury lodges | 2.4K | 17.7% | 4 |
| Aug 2026 | Luxury lodges | 1.9K | 15.5% | 4 |
| Sep 2026 | Luxury lodges | — | — | — |

## How is Blanket Bay measured?

Brandwave collects information about searches that people make online using Blanket Bay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blanket bay”
- “blanket bay luxury lodge”
- “blanket bay near me”
- “blanket bay new zealand”
- “blanketbay”
- “blanketbay com”

## Which luxury lodges compete with Blanket Bay?

- [Cape Kidnappers](/demand/nz/brands/cape-kidnappers): Head-to-head: /demand/nz/compare/blanket-bay-vs-cape-kidnappers
- [Kauri Cliffs](/demand/nz/brands/kauri-cliffs): Head-to-head: /demand/nz/compare/blanket-bay-vs-kauri-cliffs
- [Huka Lodge](/demand/nz/brands/huka-lodge): Head-to-head: /demand/nz/compare/blanket-bay-vs-huka-lodge
- [Matakauri Lodge](/demand/nz/brands/matakauri-lodge): Head-to-head: /demand/nz/compare/blanket-bay-vs-matakauri-lodge

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blanket Bay: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/blanket-bay

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/blanket-bay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.