---
title: "Blackmores: search popularity and Share of Search in New Zealand"
description: "Blackmores is a vitamin and supplement brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/blackmores"
publisher: "Brandwave"
---

# Blackmores: search popularity and Share of Search in New Zealand

Blackmores is a vitamin and supplement brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blackmores
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pregnancy supplement brands**: 38.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pregnancy supplement brands | 2 | 38.4% | 3.3K |
| Probiotic brands | 2 | 38.2% | 3.3K |
| Supplement brands | 3 | 15.6% | 3.3K |

- [Pregnancy supplement brands](/demand/nz/categories/nz-pregnancy-supplement-brands)
- [Probiotic brands](/demand/nz/categories/nz-probiotic-brands)
- [Supplement brands](/demand/nz/categories/nz-supplement-brands)

## How has branded search demand for Blackmores changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Blackmores in New Zealand rose from 2.8K to 3.3K.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among pregnancy supplement brands in New Zealand decreased from 39.1% to 38.4%.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among pregnancy supplement brands in New Zealand peaked at 40.2% in July 2026 and was lowest at 35.6% in January 2026.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand increased from 36.5% to 38.2%.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand peaked at 40.5% in March 2026 and was lowest at 36.5% in July 2026.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand increased from 14.8% to 15.6%.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand peaked at 17% in December 2025 and was lowest at 14.8% in October 2025.

## How did search popularity change for New Zealand pregnancy supplement brands in August 2026?

- In August 2026, Menevit gained estimated Share of Search among pregnancy supplement brands in New Zealand, from 9.8% to 10.9%.
- In August 2026, Elevit gained estimated Share of Search among pregnancy supplement brands in New Zealand, from 50% to 50.7%.
- In August 2026, Blackmores lost estimated Share of Search among pregnancy supplement brands in New Zealand, from 40.2% to 38.4%.

## How did search popularity change for New Zealand probiotic brands in August 2026?

- In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.
- In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.
- Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.

## How did search popularity change for New Zealand supplement brands in August 2026?

- In August 2026, Healtheries gained estimated Share of Search among supplement brands in New Zealand, from 21.2% to 22.6%.
- In August 2026, Kiwiherb gained estimated Share of Search among supplement brands in New Zealand, from 8.6% to 9.4%.
- In August 2026, Clinicians lost estimated Share of Search among supplement brands in New Zealand, from 11.2% to 10.2%.
- In August 2026, Blackmores lost estimated Share of Search among supplement brands in New Zealand, from 16.3% to 15.6%.
- In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.
- Estimated monthly branded searches for Nature's Way in New Zealand rose 83.3% over 11 measured months, from 120 to 220 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pregnancy supplement brands | 2.8K | 39.1% | 2 |
| Nov 2025 | Pregnancy supplement brands | 2.8K | 40% | 2 |
| Dec 2025 | Pregnancy supplement brands | 2.5K | 38.8% | 2 |
| Jan 2026 | Pregnancy supplement brands | 2.8K | 35.6% | 2 |
| Feb 2026 | Pregnancy supplement brands | 2.7K | 39% | 2 |
| Mar 2026 | Pregnancy supplement brands | 3.2K | 38.6% | 2 |
| Apr 2026 | Pregnancy supplement brands | 3K | 37.6% | 2 |
| May 2026 | Pregnancy supplement brands | 3.2K | 38.6% | 2 |
| Jun 2026 | Pregnancy supplement brands | 3K | 39.7% | 2 |
| Jul 2026 | Pregnancy supplement brands | 3.1K | 40.2% | 2 |
| Aug 2026 | Pregnancy supplement brands | 3.3K | 38.4% | 2 |
| Sep 2026 | Pregnancy supplement brands | — | — | — |
| Oct 2025 | Probiotic brands | 2.8K | 36.5% | 2 |
| Nov 2025 | Probiotic brands | 2.8K | 38.6% | 2 |
| Dec 2025 | Probiotic brands | 2.5K | 39.7% | 1 |
| Jan 2026 | Probiotic brands | 2.8K | 38.2% | 2 |
| Feb 2026 | Probiotic brands | 2.7K | 39.3% | 2 |
| Mar 2026 | Probiotic brands | 3.2K | 40.5% | 1 |
| Apr 2026 | Probiotic brands | 3K | 38.9% | 2 |
| May 2026 | Probiotic brands | 3.2K | 40.3% | 1 |
| Jun 2026 | Probiotic brands | 3K | 37.5% | 2 |
| Jul 2026 | Probiotic brands | 3.1K | 36.5% | 2 |
| Aug 2026 | Probiotic brands | 3.3K | 38.2% | 2 |
| Sep 2026 | Probiotic brands | — | — | — |
| Oct 2025 | Supplement brands | 2.8K | 14.8% | 3 |
| Nov 2025 | Supplement brands | 2.8K | 15.6% | 3 |
| Dec 2025 | Supplement brands | 2.5K | 17% | 3 |
| Jan 2026 | Supplement brands | 2.8K | 16% | 3 |
| Feb 2026 | Supplement brands | 2.7K | 16.8% | 3 |
| Mar 2026 | Supplement brands | 3.2K | 16.1% | 3 |
| Apr 2026 | Supplement brands | 3K | 16% | 3 |
| May 2026 | Supplement brands | 3.2K | 16.1% | 3 |
| Jun 2026 | Supplement brands | 3K | 15.5% | 3 |
| Jul 2026 | Supplement brands | 3.1K | 16.3% | 3 |
| Aug 2026 | Supplement brands | 3.3K | 15.6% | 3 |
| Sep 2026 | Supplement brands | — | — | — |

## How is Blackmores measured?

Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blackmores”
- “blackmores b12”
- “blackmores bio zinc”
- “blackmores conceive”
- “blackmores conceive well”
- “blackmores conceive well gold”
- “blackmores conceive well mens”
- “blackmores executive”
- “blackmores fish oil”
- “blackmores hair skin nails”
- “blackmores insolar”
- “blackmores lutein defence”
- “blackmores lutein vision advanced”
- “blackmores macu vision”
- “blackmores magnesium”
- “blackmores mens multivitamin”
- “blackmores multivitamin”
- “blackmores near me”
- “blackmores new zealand”
- “blackmores nz”
- “blackmores omega triple”
- “blackmores online”
- “blackmores pregnancy”
- “blackmores pregnancy & breastfeeding gold”
- “blackmores pregnancy folic acid”
- “blackmores pregnancy gold”
- “blackmores probiotics”
- “blackmores supplements”
- “blackmores vitamins”
- “blackmores womens multivitamin”
- “blackmoresnz co nz”

## Which pregnancy supplement brands compete with Blackmores?

- [Elevit](/demand/nz/brands/elevit): Head-to-head: /demand/nz/compare/blackmores-vs-elevit
- [Menevit](/demand/nz/brands/menevit): Head-to-head: /demand/nz/compare/blackmores-vs-menevit

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blackmores: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/blackmores

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/blackmores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.