---
title: "Black Market: search popularity and Share of Search in New Zealand"
description: "Black Market sells wine online in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/black-market"
publisher: "Brandwave"
---

# Black Market: search popularity and Share of Search in New Zealand

Black Market sells wine online in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Black Market
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online wine retailers**: 23.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online wine retailers | 2 | 23.4% | 1.6K |

- [Online wine retailers](/demand/nz/categories/nz-wine-retailers-online)

## How has branded search demand for Black Market changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Black Market in New Zealand fell from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand decreased from 28.5% to 23.4%.
- Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand peaked at 28.5% in October 2025 and was lowest at 17% in December 2025.

## How did search popularity change for New Zealand online wine retailers in August 2026?

- In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.
- In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%.
- In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.
- In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online wine retailers | 2.4K | 28.5% | 2 |
| Nov 2025 | Online wine retailers | 2.9K | 28.2% | 2 |
| Dec 2025 | Online wine retailers | 2.4K | 17% | 3 |
| Jan 2026 | Online wine retailers | 1.9K | 21.9% | 2 |
| Feb 2026 | Online wine retailers | 1.6K | 19.2% | 3 |
| Mar 2026 | Online wine retailers | 1.9K | 20.3% | 2 |
| Apr 2026 | Online wine retailers | 1.9K | 22.6% | 2 |
| May 2026 | Online wine retailers | 1.9K | 22.8% | 2 |
| Jun 2026 | Online wine retailers | 1.6K | 22.8% | 2 |
| Jul 2026 | Online wine retailers | 1.3K | 19.4% | 3 |
| Aug 2026 | Online wine retailers | 1.6K | 23.4% | 2 |
| Sep 2026 | Online wine retailers | — | — | — |

## How is Black Market measured?

Brandwave collects information about searches that people make online using Black Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “black market wine”

## Which online wine retailers compete with Black Market?

- [Vino Fino](/demand/nz/brands/vino-fino): Head-to-head: /demand/nz/compare/black-market-vs-vino-fino
- [Advintage](/demand/nz/brands/advintage): Head-to-head: /demand/nz/compare/advintage-vs-black-market
- [Wine Central](/demand/nz/brands/wine-central): Head-to-head: /demand/nz/compare/black-market-vs-wine-central
- [Glengarry](/demand/nz/brands/glengarry): Head-to-head: /demand/nz/compare/black-market-vs-glengarry

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Black Market: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/black-market

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/black-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.