---
title: "Black Hawk: search popularity and Share of Search in New Zealand"
description: "Black Hawk is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/black-hawk"
publisher: "Brandwave"
---

# Black Hawk: search popularity and Share of Search in New Zealand

Black Hawk is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Black Hawk
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pet food brands**: 10.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet food brands | 3 | 10.9% | 3.9K |

- [Pet food brands](/demand/nz/categories/nz-pet-food-brands)

## How has branded search demand for Black Hawk changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Black Hawk in New Zealand held steady, from 3.8K to 3.9K.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand decreased from 12.7% to 10.9%.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among pet food brands in New Zealand peaked at 14% in December 2025 and was lowest at 9.3% in May 2026.

## How did search popularity change for New Zealand pet food brands in August 2026?

- In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%.
- In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%.
- In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.
- In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%.
- Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026.
- Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet food brands | 3.8K | 12.7% | 3 |
| Nov 2025 | Pet food brands | 3.7K | 13.6% | 3 |
| Dec 2025 | Pet food brands | 3.7K | 14% | 3 |
| Jan 2026 | Pet food brands | 4.1K | 12.5% | 3 |
| Feb 2026 | Pet food brands | 3.6K | 12.2% | 3 |
| Mar 2026 | Pet food brands | 3.8K | 10.5% | 4 |
| Apr 2026 | Pet food brands | 3.9K | 11.1% | 3 |
| May 2026 | Pet food brands | 3.2K | 9.3% | 4 |
| Jun 2026 | Pet food brands | 3.4K | 9.4% | 4 |
| Jul 2026 | Pet food brands | 4K | 10.5% | 3 |
| Aug 2026 | Pet food brands | 3.9K | 10.9% | 3 |
| Sep 2026 | Pet food brands | — | — | — |

## How is Black Hawk measured?

Brandwave collects information about searches that people make online using Black Hawk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “black hawk 10kg dog food”
- “black hawk adult dog food”
- “black hawk cat food”
- “black hawk dog food”
- “black hawk dog food 20kg”
- “black hawk dog food countdown”
- “black hawk dog food puppy”
- “black hawk grain free dog food”
- “black hawk pet food”
- “black hawk salmon dog food”
- “black hawk senior dog food”
- “black hawk working dog food”

## Which pet food brands compete with Black Hawk?

- [Purina](/demand/nz/brands/purina): Head-to-head: /demand/nz/compare/black-hawk-vs-purina
- [Royal Canin](/demand/nz/brands/royal-canin): Head-to-head: /demand/nz/compare/black-hawk-vs-royal-canin
- [Whiskas](/demand/nz/brands/whiskas): Head-to-head: /demand/nz/compare/black-hawk-vs-whiskas
- [Hill's](/demand/nz/brands/hills): Head-to-head: /demand/nz/compare/black-hawk-vs-hills
- [ZIWI Peak](/demand/nz/brands/ziwi-peak): Head-to-head: /demand/nz/compare/black-hawk-vs-ziwi-peak
- [Pedigree](/demand/nz/brands/pedigree)
- [K9 Natural](/demand/nz/brands/k9-natural)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Black Hawk: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/black-hawk

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/black-hawk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.